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brand toolkit 2013

AIESEC BRAND

VISUALelements

aiesec signatures Powered byAn initiative by Helvetica Oblique (Required)

Only these 2 versions of the logo are allowed.

The “AIESEC” text on the logo must always be in a solid blue, black or white color as seen above.

With adjusted opacity or solid color

These shapes are not a replacement of the logo

ALL THE COLORSYOU CAN USE

BluePantone 286CWeb (hex) #003399RGB 0/51/153CMYK 100/91/6/1HSB 220/100/60Lab 25/21/-61

AIESEC LOGO

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LONG LOGO SHORT LOGO

*THE AIESEC logo and/or signature must be present in all materials produced by us.

typography logos

official iconBASIC COLORS

novecento wideNORMAL

BOOKLIGHTMEDIUM

BOLDDEMIBOLD

Choose the color that fits with your advertising

You may use these icons in any solid color or adjusted opacity.

The text for Global Talent and Global Citizen must always be displayed in the font style seen below

The usage of icons are optional

Select the one that fits with your advertising.Use minimum 2 versions to create interesting contrastIt is also possible to combine this with 1 other font type

dashed line regular ANDIRREGULAR bANNERS

BASIC ICONS

EnvironmentSOCIAL

ENTREPRENEURSHIPhealth CULTURE education

Use these issue icons for external promotion

You can keep the colors or you can adjust them according to your market.

Choose the direction that you prefer

Play with different shapes and directions

IT TEACHING SALES MARKETING

How can I makebrand alligned

advertising?

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STEP 11.1 Choose your language

The language that you choose needs to be theofficial one for all the programmes in your entity.

1.2 Select your SUB BRANDSDepending on your focus issues or sub-products

select the main icons that you want to usecultura

medioambiente

CONTENT BASICSi

1.3 MAIN MESSAGEThink about which message you want to deliverfor each sub-brand.

What would your customer be interested in? What is the value of your programme? How can you make this catchy and attractive at first sight?

STEP 2

D E S I G N B A S I C S

cULTURAMEDIOAMBIENTE

¿QUÉ ESPERAS?colombia y perú

2.1 Custom SIZES ACCORDING TO CHANNEL

Adapt the size dimensions of your materials to the different promotion channels you’ve selectedfor your strategy. Different online platforms have different prefered image dimensions and specifications.

2.2 SelECT YOUR FONT TYPESYou can complement the official font with another font type to make the design more visually dynamic

2.3 IMAGES AND COLORS

Define your own fixed set of colors and images that need to be used for each main brandand sub-brand across all channels.

STEP 33.1 Create your own standard way to use banners and shapes

Create something that embodies this global brand but is attractive for your local audience.

3.4. CREATE A DOCUMENT WITh YOUR OWN DETAILED GUIDELINES

Now that you’ve identified how you use theshapes, images, fonts and colors in a waythat is engaging for your local audience andyet is still based on this global toolkit, you can capture all of these in a document so that your local members can easily be clear on thestandard and then follow instructions!

CONSIsTENCY IS KEY

iNTERCAMBIO SOCIAL

6 A 8 SEMANAS

¿QUÉ ESPERAS?

Inscríbete

colombia y perú

aiesec.org.mx

cultura medio AMBIENTE

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6 A 8 SEMANAS

¿QUÉ ESPERAS?

Inscríbete

colombia y perú

aiesec.org.mx

cultura medio ambiente

iNTERCAMBIO SOCIAL

c3.4. TEMPLATES! TEMPLATES!To set the right example and make it easier for yourmembership, create your own templates based on these guidelines and share them with the network!

QUESTIONS?contact:

crisettea@ai.aiesec.orgAI VP Marketing