AHLA Women's Leadership Council

Building a Book of Business That Will Break the Box Office

Anthea Daniels (Moderator)Julie KassHelen QuickRobin Siegel

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• Caddyshack• Legally Blonde• Quiz Show/Rainman• The Pursuit of Happiness• Jerry McGuire

Top 5 Golden Movie Rules to Legal Marketing

Okay – Just ours . . .

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Caddyshack

"Golfing, sipping wine and 'letting it go' at the spa . . . "

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"Knowing you, knowing me . . . aha . . ."

BUILDING RELATIONSHIPS

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Legally Blonde

"Sisters, sisters. There were never such devoted sisters."

YOUR NETWORK

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Quiz Show/Rainman

• Becoming the Expert

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The Pursuit of Happiness

"I'm watching sis go pitter pat – said I can do that – I can do that."

HONESTY AND PERSISTENCE

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[insert pursuit of happiness]

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And the Oscar Goes to . . .

"You can't always get what you want, but if you try, sometimes you find you get what you need."

Really?

[insert video of people talking in restaurant – Beth will have to do]

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"Stop right there. I gotta know right now before we go any further . . . . "

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Dumb Luck

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Questions – Ask Our Panel . . .

Thank you!