AGSM New Venture Project - PACE2.5 - 2016
Transcript of AGSM New Venture Project - PACE2.5 - 2016
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BALANCEFresh Juice + Caffeine
Willamette Valley Juice Co. LLC
Kenneth Groves and Tzveta Kirova
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all natural no added
sugar
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18-39 Years OldHealth Conscious
Oregon Resident
Wants Caffeine
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Value Proposition
We provide health conscious individuals on the go
with fresh fruit juices with an added boost of
caffeine. Unlike our competitors, we produce our juices with zero concentration and only natural
sugars that provides our customers a healthy kick to their day.
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Marketing Plan
Phase 1: Year 1
Phase 2: Year 2-3
Phase 3: Year 4-5
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Marketing Plan
Phase 1: Year 1
Phase 2: Year 2-3
Phase 3: Year 4-5
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Marketing Plan
Phase 1: Year 1
Phase 2: Year 2-3
Phase 3: Year 4-5
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Pricing Strategy
Initial Cost per Bottle$2.12
Competitive Premium Pricing $3.00
15% Mark-up Retail Price$3.45
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Scenario Projections
Best Base WorstConversion Rate 30% 15% 0%
New Store/Year 5 3 1
Breakeven Year Month 12 Year 2 Year 5+
First Year Store = 5 New Customers/Day/Store = 2
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Distribution and Operation Strategy
Willamette Valley Juice Co. Warehouse
Retail Stores
Initial Capital Investment: $30,000
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Ownership Structure
25%
25%20%
10%
10%
10%
COO
CEOCFO
CMO
CRO
CTO
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Thank You!
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Questions?