Project #2 venture class

Coconut Tree Climbing Academy

An Exhilarating Way to Push Toward the Top

Coconut Tree Climbing Camp and Championship 2012

Cost StructuresCosts pertaining to the establishment and operations of the Coconut Tree Academy include:Lease or purchase land with coconut trees Construction of the sitePersonnel/ Administrative costs (wages, supplies, uniforms, licensing…) Site maintenance and gardeningMarketing/advertising costs (flyers, radio ads, internet ads etc…)

Costs pertaining to the facility during Contest/Rio Carnival Season include:Aggressive ad campaignSite maintenance & DecorationsAward (This may depend on the our contractual agreement w/ sponsors)SecuritySpecial Guests (Recruiting a celebrity to host will help boost attendance)Administrative costs and increased personnel


Revenue StreamsClass FeesPay per class fee – $81 week crash course for beginners- $25Intro to Tree Climbing (1 month beginners course) – $55Fundamentals of Climbing Course (A 2 hr tour of the facilty & class marketed to tourists) – $25

Membership fees for tree climbers

Quarterly membership - $30

Yearly membership - $105

Lifetime membership - $2000

During Contest/Carnival Season

Sponsorships /Endorsements (negotiable based on contractual agreement)

Vendor/booth rentals - $500 per booth

Make and sell our own coconut products (Coconut Oil, Candies, Soap) - Varies

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Fitness & Adventure Climb professionally trained CTA graduate with over 1000 hours of experienceOur trees are grouped into levels of difficulty to match your skill levelChildren and adults can use our specially designed coconut tree safety-harnesses, and get elevated, with a drink in hand! Train to become one of the worlds premier Coconut climbers and compete at Carnival Games! Get sponsored by Nike and be the face of our Climbing shoe made with sustainable materials!

Value Proposition

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Eco-TourismWe offer daily tours to learn about all aspects of coconut harvesting and coconut productsDrink premium coconut water, straight from the tree. Bottled coconut water is available for purchase. Enjoy a beautiful sunset on Copacabana beach from our tree-pods designed from coconut-based materials

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Eat Eat at Use Your Coconut: explore our coconut-inspired cuisine! Enjoy a glass of coconut palm beer or wine or cocktail with coconut vodka or coconut rumTry our baked treats made with coconut palm sugar -- coconut sugar is more nutritious than plain sugar, agave, honey or stevia. Just ask Dr. Oz!Our restaurant proceeds are invested in the Coconut Tree Climbing Academy & surrounding communities

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RelaxRelax at our Spa with a coconut oil massage by our trained massage therapistsTreat yourself with our coconut-based beauty treatmentsProceeds from the Coconut Tree Spa are directed to Coconut Tree Academy operations. Relax and contribute at the same time!

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More than Carnival ~ Leave a legacyAre you a tourist visiting Brazil? or during Carnival? All proceeds from the Coconut Tree Academy are invested into the CCTA and surrounding communities of Copacabana Beach to improve the quality of lifeStay connected: Adopt a Coconut Tree - and the CCTA will send you a premium bottle of coconut water or rum from your tree!

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Why CTA?Visiting during Carnival?Enjoy a fun activity within steps of your hotel or resort!Get Fit with CTA trainers for a unique outdoor fit-camp experiencePurify & Restore: Take a Yoga class in our Coconut Husk Palapa - our woven coconut yoga mats are available for a small fee!

Demographic

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CTA is for everyone FamiliesOur patented safety harness can lift adults of all ages and children aged 5 into and above into our coconut treesWe offer fun activities including a coconut maze, a playground complete with coconut swings, coco-bowling, coco-cricket and coco-bocce. 18 and under CCTA CampsCCTA camps are available for children and teens - supervised fun with our child-care specialists. CCTA camps and child-care allow parents to have alone time while on vacation!

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On your wedding or honeymoon?Hold your ceremony or reception in our 10,000 foot coconut and bamboo palapaEnjoy a glass of coconut wine, or a coconut cocktail in our rooftop tree pod

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Seeking Adventure?Adventure SeekersImprove your climbing skills at the CCTA - our trees are grouped into levels of difficulty just like skiing! Climb and enjoy the view in one of our coconut hammocks secured right at the top of our trees!


Commercial StoryboardIntroductionThis storyboard is strictly for an ad. It is to describe every scene in the ad as clearly as possible so that it is super easy to implement the ideas represented. We can think of ourselves as a marketing firm hired to design an ad for a Coconut Climbing Safari company... :)

Examples that can serve as http://www.youtube.com/user/volusion?ob=0&feature=results_mainhttp://www.youtube.com/watch?v=ZXhCO9RY6rghttp://www.epipheostudios.com/#portfolio

FormatWe can still use the exact same powerpoint slides. It will just be awesome if we could have someone narrate the story as the animation plays. The ideas below should be cognizant of our limitations. Thus, each idea preferably should be something that we can easily translate into a slide.

Sign up now at www.coconutsafari.com or just check out our mobile app.

http://www.youtube.com/user/volusion?ob=0&feature=results_main

http://www.youtube.com/watch?v=ZXhCO9RY6rg


IdeasWe have to have someone who is really bored and desperately needs a vacation (5 secs)

Define customer hereThis person needs to have friends who are also bored with their work and need a vacation too (5 secs) This can be optional but it could promote the concept of group activityThey should be a way where all friends find out they’re bored and need a vacation (10 secs)Chatting at work? Bar scene? All the vacation spots they find should be boring and not involve any activity: cruise, tours, etc. (10 secs)

Contrast what is out there with what we will offerVoila - COCONUT CLIMBING SAFARI (10 secs)Announce Coconut Safari with a bang!Located in Brazil - just in time for World CupWhy Coconut Climbing Safari (as compared to others) (30 secs)Punchline / Call to action (5 secs)

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Key Activities

Key Activities for customers to participate in the Coconut Tree AcademyLocation Secured at Copacabana: The World’s most famous beach in Rio de Janeiro will showcase this championship event.Interact with Incredible Partners: Zico, Mailbu Rum, and Nike.Opportunity to be on Television: Broadcast by NBC & ESPN.Rio’s Most Entertaining Daytime Activity: All Carnival attendees will have the opportunity to test their skills with our academy for amateurs.

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Customer Relationships

The best way to cultivate strong customer relationships is to identify and meet them where they are. Our target customer is a traveler, male, fairly young and has interests in sports, action and fun. The best way to build relationships is building strong relationships with some of their favorite brands.

Incentives•Zico Water’s now have a scratch off backing with a secret code. Coconut water lovers who find the correct code receive an all expenses paid trip to the World Coconut Tree Climbing Competition 2012. •Members of the Real World 2012 cast will be enlisted to work on the Coconut Tree farm where training takes place. They’re jobs will include organizing courses, assisting with planning the championship event and training to become coconut tree climbing instructors themselves. While working on the farm, the cast will wear branded t-shirts every day. •Tickets for the The Coconut Tree Climbing World Championship 2012 will be available for advance purchase to American Express Cardholders only. At any time, cardholders will earn rewards back from the purchase of any Championship ticket or Coconut Tree Climbing course. •Nike is giving away Nike+ Fuelbands to the first 500 people who purchase tickets to the Championship 2012•In house promo and advertising at Equinox gyms across the U.S.

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Connecting•Engage users on Twitter and Instagram with the branded hashtag #CocoRio2012 . Tweets will focus on fitness, the sport of climbing coconut trees, picture uploads of fans and climbers in action, information about the championship, information on how fans can get there and the latest press. •The Facebook page will focus on images, recent press, news and sharing content. •Foursquare users will receive exclusive badges for checking in to the championship games.

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ChannelsDigitalMTV.comTwitterFacebookInstagramFoursquare

TVMTVESPNFuseG4Spike

PrintSportESPN the MagazineSports IllustratedHealth and Fitness MagazineSport’s WeeklySkateboarding magazineMen’s HealthMen’s JournalComplex Magazine

Travel Travel and LeisureNational Geographic TravelerConde Nast TravelerDepartures MagazineLonely Planet Magazine (UK)Travel Weekly

AdditionalPlayboy

Brand PartnershipsPepsiGatoradeNike Zico/Vita Coco American ExpressMalibu RumTrip AdvisorFoursquare Travel and LeisureNational Geographic TravelerConde Nast TravelerDepartures MagazineLonely Planet Magazine (UK)Travel Weekly

Additional•Playboy

Brand Partnerships•Pepsi•Gatorade•Nike •Zico/Vita Coco •American Express•Malibu Rum•Trip Advisor•Foursquare

thank you

Project #2 venture class

Business

Transcript of Project #2 venture class