AGOF internet facts 2012-02 english version
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AGOF internet facts 2012-02 plan.net group for digital communication 24.05.2012 2
description
Summary of the main results of the German online study "internet facts" 2012-02
Transcript of AGOF internet facts 2012-02 english version
AGOF internet facts 2012-02
plan.net group for digital communication
24.05.2012
2
Website-ranking February 2012: net reach Ø month
3
MyVideo gains 1,54 m Unique Users and enters the top-20
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: February 2012 / Source: AGOF internet facts 2012-02 / plan.net media intelligence
2012-
01
2012-
02 Website
Net Reach
in %
Unique User
in m.
Difference in UU
To 2012-01
Difference in UU
to 2011-02
Contacts
in m.
Ø
Contacts
1 1 T-Online 49,0 24,68 -1,02 -0,90 4.150 168
2 2 eBay.de 46,3 23,29 -0,35 -0,30 4.634 199
3 3 WEB.DE 31,5 15,85 -0,68 -1,05 2.719 172
4 4 gutefrage.net 30,9 15,54 -0,33 +0,23 83 5
5 5 Yahoo! Deutschland 28,0 14,08 -0,71 +0,27 832 59
6 6 BILD.de 26,8 13,51 -0,86 +0,82 2.216 164
7 7 CHIP Online 26,0 13,08 -1,10 +1,17 328 25
8 8 computerbild.de 24,9 12,55 -0,58 +5,78 216 17
9 9 GMX 24,3 12,23 -0,48 -0,80 2.066 169
10 10 SPIEGEL ONLINE 21,5 10,83 -0,45 +0,62 770 71
12 11 RTL.de 20,8 10,47 +0,36 +1,58 268 26
11 12 FOCUS Online 20,0 10,08 -0,30 +2,26 175 17
13 13 DasTelefonbuch.de 18,6 9,37 -0,40 +2,59 62 7
14 14 MSN 18,2 9,18 +0,02 -3,33 368 40
15 15 CHEFKOCH.de 17,9 8,99 -0,17 +1,67 176 20
25 16 MyVideo 17,6 8,87 +1,54 +0,63 128 14
20 17 wetter.com 17,5 8,80 +0,64 +1,88 154 18
17 18 meinestadt.de 16,7 8,41 -0,15 +0,57 207 25
19 19 DasÖrtliche 15,9 8,01 -0,20 +0,31 54 7
16 20 Welt.de 15,8 7,97 -0,60 +0,80 180 23
Top-3 Gains/Losses in net reach
Top10 websites: T-Online on top before eBay and
Web.de
4
Top-10 platforms by net reach over time
Figures in m Unique User / month
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-02 / plan.net media intelligence
24,68
23,29
15,85 15,54 14,08 13,51 13,08 12,55 12,23 10,83
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01 12-02
T-Online
eBay.de
WEB.DE
gutefrage.net
Yahoo!
BILD.de
CHIP Online
computerbild.de
GMX
SPIEGELONLINE
Automotive websites with stable net reach throughout
the year – slight gains at the beginning of the year
5
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-02 / plan.net media intelligence
Top-5 automotive-platforms by net reach over time
Figures in m Unique User / month
7,35
5,90
4,05
2,53
1,42
0
1
2
3
4
5
6
7
8
9
11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01 12-02
mobile.de
T-OnlineAutoScout 24
motor-talk.de
autobild.de
autoplenum.de
Publisher ranking February 2012
6
Tomorrow Focus takes #1, SevenOne and IP Deutschland
switch ranks 2012-
01
2012-
02 Publisher
Net reach
in %
Unique User
in m
Difference in UU
to 2012-01
Contacts
in m
Ø
Contacts
2 1 Tomorrow Focus 59,0 29,71 -0,50 1.432 48
1 2 InteractiveMedia 57,9 29,15 -1,40 4.738 163
3 3 United Internet Media 54,2 27,30 -0,81 5.098 187
4 4 Axel Springer Media Impact 51,9 26,14 -0,84 2.939 113
6 5 SevenOne Media 51,1 25,71 +0,45 1.016 40
5 6 IP Deutschland 50,9 25,61 -0,43 2.209 86
7 7 eBay Advertising Group 48,9 24,64 -0,38 5.713 232
8 8 Ströer Interactive 45,3 22,79 -0,61 1.055 46
9 9 OMS 42,5 21,40 -0,48 1.178 55
10 10 Yahoo! Deutschland 40,3 20,26 -0,84 1.274 63
11 11 G+J EMS 40,1 20,17 -0,76 1.098 55
12 12 ad pepper media 35,3 17,78 -0,70 179 10
13 13 iq digital 34,7 17,46 -0,51 1.044 60
15 14 freeXmedia 32,6 16,41 -1,04 1.288 79
14 15 Hi-media Deutschland 31,2 15,70 -1,85 514 33
16 16 Microsoft Advertising 29,5 14,87 -0,87 858 58
17 17 SPIEGEL QC 29,1 14,65 -0,73 962 66
18 18 Unister Media 22,0 11,07 -2,15 156 14
19 19 Glam Media 21,7 10,92 -0,35 114 10
20 20 Mairdumont Media 15,4 7,75 -0,74 111 14
Top-3 Gains/Losses in net reach
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: February 2012 / Source: AGOF internet facts 2012-02 / plan.net media intelligence
Over 51 million onliners in Germany
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Base: 112.306 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
51,40 Mio. use the Internet
50,34 Mio. have used the Internet in the
last 3 months
73% 72%
70,33 Mio. German speaking
population 14 years
and older
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Onliners (last 12 months)
Figures in %
Internet penetration in Germany is at 73%
15
26
40
50 52
55 57 58
62 65
68
73 73 73
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
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Online use (last 3 months) by age and gender
Figures in %
96 94 95
87
76
57
32
96 96 91
83
68
45
14
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
Virtually everyone in younger demographics is
online
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
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Online use (last 3 months) by age over time
Figures in %
92
96
86
95
77
93
66
85
50
72
27
51
9
22
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
Steady increase in online use in age groups 50
years and older in the past two years
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
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Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
134
132
130
119
101
71
30
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
Only the target groups 60 years and older remain to
use the internet below average
77
67
96
95
93
85
72
51
22
In %
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
12
Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
93
90
101
110
120
78
112
126
121
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
Above average internet use amongst demographics
with higher incomes and education
In %
67
64
73
79
86
56
80
90
86
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
13
Gender and age of onliners
Figures in m / %
26,39 52%
23,95 48%
male
female
4,96 10%
9,32 19%
9,19 18% 11,57
23%
8,17 16%
4,69 9%
2,44 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
The majority of online users are male and younger
than 50
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
14
Education and occupation of onliners
Figures in m / %
1,89 4%
15,48 31%
16,03 32%
7,68 15%
9,27 18%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,41 15%
32,72 65%
5,14 10%
5,07 10%
In educationEmployedRetired / PensionerNot employed
Almost two thirds of the online users are employed
and have at least completed secondary education
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
15
Personal income and net household income of onliners
Figures in m / %
14,44 29%
18,21 36%
8,41 17%
2,63 5%
2,52 5%
4,13 8%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
7,21 14%
14,53 29%
12,98 26%
7,53 15%
8,10 16%
57% of the onliners have a net household income of
more than 2.000 euros
Personal income Net household income
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
16
Place of use (at least occasionally)
Figures in %
The internet is used predominantly at home –
29% of onliners use the internet on the move via
laptop / mobile phone
96
33
8
10
29
28
95
32
8
9
22
30
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At school, university
In public places
On the move
At friends / relatives, elsewhere
2012-02
2011-02
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
17
Base: 96.666 unweighted cases (= 47,76 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
79
64
9
7
23
14
10
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
79% of the onliners in Germany access the internet
via broadband
18
Information sources used online (at least occasionally)
Figures in %
86
82
69
69
64
62
57
41
40
39
38
89
84
67
68
65
61
56
41
41
38
38
0 20 40 60 80 100
E-Mails
Search Engines
Global News
Online Shopping
Weather
Regional, local news
Online-Banking
Product Reviews
Chat, Forums
Sports Results, News
Cinema
2012-02
2011-02
38
35
32
29
22
21
20
19
17
16
9
34
31
34
28
24
19
17
18
17
18
10
0 20 40 60 80 100
Food and Beverages
TV Listings
Messenger
Family and Kids
Job Portals
Stars and Celebrities
Fitness and Wellness
Real Estate Listings
Blogs
Flirting, Dating
Horoscopes
2012-02
2011-02
E-Mail and search engines are the most used online
services
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
19
Top-20 searched for products online
Figures in %
59
55
55
50
44
44
44
43
41
40
59
56
55
50
40
45
44
47
44
42
0 20 40 60 80
Books
Vacations
Tickets
Hotels
Shoes
Furniture
Airline Tickets
CDs
Train Ticktets
Telecommunication Products
2012-02
2011-02
39
38
38
36
36
35
35
35
33
33
38
40
36
39
38
35
35
36
33
34
0 20 40 60 80
Women Clothing
Movies, Videos, DVDs
Men Clothing
Digital Cameras
Computer-Hardware
Sports Equipment
Toys
Health Products, Medicine
Flatscreen TV
Used Cars
2012-02
2011-02
Books, vacations and tickets are the most searched
goods on the internet
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
20
Top-20 purchased products online
Figures in %
43
35
27
27
26
26
25
25
24
23
42
34
25
25
26
24
21
24
22
22
0 10 20 30 40 50
Books
Tickets
Womens Clothing
Hotels
CDs
Vacations
Shoes
Airline Tickets
Men's Clothing
Toys
2012-01
2011-01
21
21
19
18
17
17
16
15
14
13
21
20
20
18
16
16
16
15
13
13
0 10 20 30 40 50
Movies, DVDs
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Sports Equipment
Computer Software
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2012-02
2011-02
Books and tickets are most frequently purchased
goods
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-02 / plan.net media intelligence
Profile AGOF internet facts 2012-02
Universe: 70,33 m (German speaking population in Germany
14 years and older)
Sample: 112.423 unweighted cases (101.306 onliners)
Time frame: February 2012
Reported websites: 743
Reported placement units: 3.973
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
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