Agillic Agency Opportunity Full

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Why Agillic?

Agillic enables brands to have joined-up conversations with their customers across multiple touchpoints - in real time, both on and offline, and throughout the customer lifecycle.

Conversion, retention and ROI are maximised, costs are contained.


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The Agillic Platform

On Demand

Delivered as a Marketing Service No capital expenditure (Pay-as-you-Go) Minimally intrusive on existing system stack Everything included: Gateways, hosting, support Pay-as-you-Go

Interactive Integrated Marketing

Places the customer at the centre Offers personalised content and interaction Is synchronised across multiple media channels Is executed as an automated program 365/24/7 Is based on rules and behavioural triggers


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External Databases

Web/WAPPortal Modules

EmailsSMS, MMS,WAP Push

Direct Mails

Call Centre, IVR & POS Modules

CampaignManagement

Client Data Sources

- fulfilment data- enriched profile data- behavioural data

- prospect contact data*- segmentation data*- permission data*

- basic customer data*- offers and prices*- usage triggers*- segmentations*

1to1 Execution Platform (Agillic)

* = if available

System Overview


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A Selection of Clients and Partners

• Product launch campaigns

• Loyalty programs• Win-back programs

• Seasonal campaigns (M-G-M)

• Loyalty program

• Activation campaign• Loyalty program

Transportation Automotive Telecoms Utilities

Digital Agencies Relationship Marketing Agencies

Configuration Partners

Values Added Resellers

by Habit

• Acquisition/ activation campaigns

• Loyalty program

http://www.telenor.com/

http://www.seas-nve.dk/

http://www.toyota.dk/

http://www.zornig.dk/

http://www.7p-group.com/index.php?id=23


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THE PROBLEMAnd the Agillic Solution


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Strategy Concept Execution

Current Capabilities Potential Barrier

What has been the key barrier to effective multichannel marketing?

The problem has lain not with the development of strategy or concept, but with effective execution:

• The lack of cross-channel integration has made consistent communication difficult, if not impossible

• Technical, cost and timescale considerations have been prohibitive


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Strategy Concept Execution

Capabilities using Agillic

Agillic removes that barrier

Strategy and concept can now be executed effectively.

• Cross-channel integration makes consistent communication possible

• Technical, cost and timescale considerations are clear and manageable.


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THE OPPORTUNITY FOR AGENCIESRevenue, Stickiness and Competitive Advantage


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Increase budget Used On eCRM And Thus Increase Revenue Potential On Your Accounts• Budget allocation: The vast majority of a marketing budget is

earmarked media buying

• Budget money follow success: Successful campaigns result in a reallocation of budget from media buying to eCRM which in turn increases the revenue potential for the agency

• Stickiness: Customer dialogue initiatives tend to enhance the stickiness of the agency as these initiatives cannot be turned ’off’ from one day to the next

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CollateralBrandingeCRMMass Market-ing/Media Marketing

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CollateralBrandingeCRMMass Market-ing/Media Marketing


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Competitive Advantage (Example - Sonofon)

• Competitive advantage: Fast deployment with less resource equals happier clients and higher margins.

• Project Scope: Online campaign on a base of 96.000 existing customers. 69.000 MSISDNs/27.000 eMails. Use all media available (Web, email, SMS, WAP-push, Mobile portal) to boost response rate and thus business impact.

Expected Customer Budget 100%

Option 1: Delivery via Agillic 47%

Option 2:Agency + mobile gateway subcontractor 83%

Delivery time based on configuration of Agillic 4 weeks

Delivery time based on bespoke development (Agency + subcontractor) 9 weeks

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Potential value-based pricingCost of deploy-ment


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HOW AGILLIC WORKSTriggers and personalisation across multiple channels


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One-to-one Trigger Based Communication

Traditional campaign approach

Revised one-to-one trigger based approach

EVENT EVENTEVENT EVENT EVENTEVENT

TRIGGER EVENT

TRIGGER EVENT

TRIGGER EVENT

TRIGGER EVENT

TRIGGER EVENT TRIGGER EVENT


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How one-to-one content is created(Exemplified here as a web page)


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Personalisation - Web - Telenor Denmark5x8x5x7x5x2x5= 70.000 versions5+8+5+7+5+2+5= 32 content pieces


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Personalisation - Direct mail - Telenor Denmark

8x7x5= 280 versions8+7+5= 20 content pieces


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Personalization - WAP2 - Telenor Denmark

8x5= 40 versions8+5= 13 content pieces

5x5x2= 50 versions5+5+2=12 content pieces


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External Databases

Web/WAPPortal Modules

EmailsSMS, MMS,WAP Push

Direct Mails

Call Centre, IVR & POS Modules

CampaignManagement

Client Data Sources

- fulfilment data- enriched profile data- behavioural data

- prospect contact data*- segmentation data*- permission data*

- basic customer data*- offers and prices*- usage triggers*- segmentations*

1to1 Execution Platform (Agillic)

* = if available

System Overview

Agillic Agency Opportunity Full

Business

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