Agile's Not Just for Development Anymore
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Transcript of Agile's Not Just for Development Anymore
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AGILE’S NOT JUST FOR DEVELOPMENT ANYMORE
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STEPHEN BRENT MAY Marketing Product Owner, cPanel, Inc.
@StephenBrentMay linkedin.com/in/stephenmay StephenBrentMay
StephenBrentMay.com [email protected]
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Director
CMO / VP
Manager Manager Manager
Everybody Else Everybody ElseEverybody Else Everybody Else
Everybody Else Everybody ElseEverybody Else Everybody Else
Everybody Else Everybody ElseEverybody Else Everybody Else
@StephenBrentMay
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CMO / VP
@StephenBrentMay
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@StephenBrentMay
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WHAT IS IT?
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AGILE MARKETING IS A SELF-ORGANIZING METHODOLOGY FOR MARKETING TEAMS TO WORK THAT PROVIDES MAXIMUM VALUE FOR THE USER.
@StephenBrentMay
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BENEFITS OF AGILE MARKETING
PRIORITIZATION
@StephenBrentMay
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BENEFITS OF AGILE MARKETING
PRIORITIZATION TRANSPARENCY
@StephenBrentMay
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BENEFITS OF AGILE MARKETING
PREDICTABILITYPRIORITIZATION TRANSPARENCY
@StephenBrentMay
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BENEFITS OF AGILE MARKETING
PREDICTABILITY ACCOUNTABILITYPRIORITIZATION TRANSPARENCY
@StephenBrentMay
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WHO’S DOING IT?
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@StephenBrentMay
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@StephenBrentMay
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TEAM STRUCTURE
@StephenBrentMay
PRODUCT OWNER
SCRUM MASTER
TEAM MEMBERS
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AGILE PROCESS
@StephenBrentMay
PRODUCT BACKLOG
SPRINT BACKLOG
SPRINT CYCLE
SPRINT DEMO
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IT PUTS THE CUSTOMER FIRST.
@StephenBrentMay
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As a ___________
____
I want to_________
____
So that I can_______
__.
USER STORIES
@StephenBrentMay
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USER STORIES
@StephenBrentMay
As a ___________
____
I want to_________
____
So that I can_______
__.
Small Business Owne
r
launch a website
make $$$
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IT ALLOWS FOR RAPID CHANGE.
@StephenBrentMay
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SPRINT CYCLE
TYPICALLY 2-4 WEEKS.
@StephenBrentMay
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IT RELIES ON DATA & METRICS.
@StephenBrentMay
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@StephenBrentMay
LAUNCH
MEASURE
ITERATE
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@StephenBrentMay
LAUNCH
MEASURE
ITERATE
As a ___________
____
I want to_________
____
So that I can_______
__.
Small Business Owne
r
launch a website
make $$$
DESIRED OUTCOME
PULLING IT ALL TOGETHER
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STEPHEN BRENT MAY For questions, please contact me.
@StephenBrentMay linkedin.com/in/stephenmay StephenBrentMay
StephenBrentMay.com [email protected]