Branding: Not Just for Cows Anymore
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Transcript of Branding: Not Just for Cows Anymore
Branding:Not Just for
Cows Anymore
Greg SchwartzLouisville Free Public Library
You have a life online.
I have an online life too.
I have an online life too.
I have an online life too.
I have an online life too.
I have an online identity.
Identity
• What I say about me
• What others say about me
• Reputation is more dependant on the latter
What your identity looks like to your next employer
ME
NOT ME
ME
ME
You do not own your online identity.
But you do have influence.
A definitionPersonal branding describes the process by which
individuals and entrepreneurs differentiate themselves and stand out from a crowd by
identifying and articulating their unique value proposition, whether professional or personal, and
then leveraging it across platforms with a consistent message and image to achieve a specific
goal. In this way, individuals can enhance their recognition as experts in their field, establish
reputation and credibility, advance their careers, and build self-confidence.
http://personalbrandingwiki.pbwiki.com/FrontPage
My definition
Personal branding is the action(s) you take to define who you are to
others.
Greg’s Six Tips for Managing Your Online
Brand
1. Have a homebase
1. Have a homebase
1. Have a homebase
1. Have a homebase
2. Own your username
3. Aggregate your lifestream
4. Join the conversation
4. Join the conversation
5. Follow what others are saying about you
6. Be authentic
Thank you!
Find me online:
Twitter/Friendfeed: gregschwartz
Blog: http://openstacks.net/os
Podcast: http://uncontrolledvocabulary.com
Photo credits
o Title slide: http://www.flickr.com/photos/earlstirling/2200630866
o Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/
o Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg
o Slide 20: http://www.flickr.com/photos/assbach/551725158