Agile SEO - Infrastructure Innovation by Iteration
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21-Oct-2014 -
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Transcript of Agile SEO - Infrastructure Innovation by Iteration
Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/5W4OMo-A8o9/New+Zealand+Training+Press+Conference/2sZt6VRG3mT
AGILESEO Infrastructure Innovation by Iteration
Jonathon Colman, in-house SEO for REI: www.REI.comTwitter @jcolman
Source: SEOmozhttp://www.seomoz.org/blog/
4-essential-seo-infographics
Source: Rugby Rebels, http://www.nowrugby.com/jimmy-cowan-recommits-to-new-zealand-rugby/983.htm
You’ve got strong metrics, top-notch analysis, a smart business case, and best practices for implementation.
Wow! You are an SEO Rockstar, baby.
Source: Ross Land/Getty Images Europe, http://www.zimbio.com/pictures/yp6IeahtpSr/New+Zealand+Training+Autograph+Session/hNjEpbD_pR7
FAIL
Enter Agile – a way to deliver value to customers and get SEO done as part of a team.
Source: Conversational Rugby, http://conversationalrugby.wordpress.com/2010/07/09/improving-scrums-in-the-short-term/
URL indexation from XML sitemaps
Duplicate content reduction
Performance: improving page load time
Crawl budget: increase in crawling activity
Stand as a team,Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/mwAlE2nLH3H/Wales+v+New+Zealand/zfXvkYQVdSO
Work as a team,Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/5W4OMo-A8o9/New+Zealand+Training+Press+Conference/2sZt6VRG3mT
Celebrate as a team, and…Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/0hvMKX59MJ3/Australia+v+New+Zealand+Bledisloe+Cup/cYdZp2jIKCW
What happens on the team stays on the team.Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/HCFNB-GugmA/New+Zealand+Training+Session/8z7HEDMQyLA
Source: Ross Land/Getty Images, http://www.zimbio.com/pictures/5W4OMo-A8o9/New+Zealand+Training+Press+Conference/2sZt6VRG3mT
THANK YOU!Jonathon Colman, in-house SEO for REI: www.REI.com
Twitter @jcolman