Agent Prospecting Piece (2013)

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SOLO TRAVELERS FAMILIES HONEYMOONERS GROUPS Plan Target Recommend Experience & SOLD OUT OF 2013 CRUISES 67 % JAN 2013 100 % SOLD OUT OF 2013 CRUISES AUG 2013 Average AGE EARLY Growing Segments The Perfect Cruise Preferences 65+ 50-65 35-49 0-21 21-34 AVID TRAVELERS Other United Kingdom Australia Canada United States SEEKING EXPERIENTIAL TRAVEL OPTIONS FAMILIES: HOLIDAY SEASON CRUISES FOOD & WINE LOVERS: FRANCE, ITALY, PORTUGAL & SPAIN ADVENTURE SEEKERS: ASIA CRUISES/TOURS GARDENERS: SPRINGTIME CRUISES PROSPECT UNDERSTAND ESCORTED TOUR CLIENTS MARRIED AND TRAVEL WITH SPOUSE OR COMPANION UPSELL MOSTLY FROM ... OCEAN CRUISERS PRE- OR POST- cruise extensions 1–NIGHT HOTEL added 8-DAY cruises 13-DAY cruises M O S T A R E MANY HAVE ADVANCED DEGREES C O L L E G E E D U C A T E D ANNUAL HH INCOME $ 1 0 0 K + Your Uniworld Business Current Guests For Future Clients When it comes to selling travel, identifying your potential clients and matching the right Uniworld products with them can make all the difference. Knowing the best ways to target and reach them is a matter of having the right data and sticking to a proactive plan. G R O W I N G

description

A helpful guide to understanding prospective Uniworld clients and points to consider in the selling process.

Transcript of Agent Prospecting Piece (2013)

Page 1: Agent Prospecting Piece (2013)

SOLOTRAVELERS

FAMILIES

HONEYMOONERS

GROUPS

Plan

Target

Recommend

Experience &

SOLD OUTOF 2013 CRUISES

67%

JAN 2013

100%

SOLD OUTOF 2013 CRUISES

AUG 2013

Average

AGE EARLY

GrowingSegments

The PerfectCruise

Preferences

65+50-65

35-49

0-2121-34

AVID TRAVELERS

Other

United Kingdom

Australia

Canada

United States

SEEKING EXPERIENTIAL TRAVEL OPTIONS

FAMILIES:HOLIDAY SEASON CRUISES

FOOD & WINE LOVERS:FRANCE, ITALY, PORTUGAL & SPAIN

ADVENTURE SEEKERS:ASIA CRUISES/TOURS

GARDENERS:SPRINGTIME CRUISES

PROSPECTUNDERSTAND

ESCORTED TOUR CLIENTS

MARRIED AND

TRAVEL WITH

SPOUSE OR

COMPANION

UPSELLMOSTLY FROM ...

OCEAN CRUISERS

PRE- OR POST- cruise extensions

1–NIGHT HOTELadded

8-DAY cruises

13-DAY cruises

MOST ARE

MANY HAVEADVANCEDDEGREES

COLLEGEEDUCATED

ANNUAL

HH

INCOME

$100K+

Your Uniworld Business

Current Guests For Future Clients

When it comes to selling travel, identifying your potential clients and matching the right

Uniworld products with them can make all the difference. Knowing the best ways to target and reach them is a matter of having the right data

and sticking to a proactive plan.

GROWING

Page 2: Agent Prospecting Piece (2013)

Is Uniworld Right For Your Clients?

The Benefits Of Working With Uniworld

If you can answer “YES” to most of the qualifying questions below, a Uniworld boutique river cruise may be the right choice for your clients:

Please log-in to uniworld.com/agency to access helpful tools and resources.

Please contact your local Sales Manager at 1-800-868-7905. Visit uniworld.com, or log-in to uniworld.com/agency to start growing your Uniworld business.

CST#2075415-20

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

1. Are your clients looking for a unique travel experience that combines the best of ocean cruising and land touring?

2. Would your clients like to visit must-see capital cities, as well as charming villages that big ships can’t reach?

3. If your clients have experienced an ocean cruise before, do they prefer luxury cruise lines such as Crystal Cruises, Regent Seven Seas, or Silversea Cruises?

4. Do your clients prefer to stay at deluxe hotels such as the Four Seasons, Ritz Carlton, or Waldorf Astoria properties?

5. Are your clients looking for a convenient, all-inclusive travel experience where everything is included in one price?

6. Are your clients looking for exclusive excursions and authentic experiences?

7. Do your clients enjoy smaller group outings, without the crowds?

8. Do your clients enjoy personalized service?

9. Do your clients exercise regularly, particularly at a gym?

10. Are your clients food and/or wine connoisseurs?

• Online Toolkit: Ready-made letterhead, postcards, brochures, DVDs, and an extensive image library are at your fingertips. Plus, the convenient Smart Suite toolkit allows you to create and print customized marketing materials from your office or home office.

• Cooperative Marketing: Discuss co-op ideas with your local Sales Manager, including targeted “Web to Print” options.

• Co-Branded Website: Give your clients the content and imagery of Uniworld’s consumer website, but with a customized URL; your travel agency logo or head shot; contact name; agency name; social network links; and more.

• Travel Agent Online Booking Engine: Make real-time bookings on Uniworld’s River Currents online booking engine for Travel Agents only.

• River Cruise Specialist Program: Take advantage of the Program’s many benefits.

• RiverTalk™ Webinar Series: Stay up-to-date on new itineraries, ships, and more with webinars designed exclusively for Travel Agents.

• E-Partner and CRM Programs: Stay top-of-mind with your clients when Uniworld sends them automatic, co-branded “Thank you for booking,” “Know before you go,” and “Welcome home” emails with valuable information and your agency logo/contact details. Plus, Uniworld will email you when your Uniworld client completes their post-cruise survey or requests a new brochure.

• Attractive Travel Agent Rates & Familiarization Trips: Experience the Uniworld difference firsthand.