AGENDAIntroductionsFocusVisionPlansComments, Questions and Input

MOSES INC. TEAM

Louie Moses - President, Executive Creative DirectorSteve Clawson - Senior Director Public RelationsEric Keosky-Smith - VP, Business Development

… plus 12 more of the most creative, talented A-team employees in the state!

INITIAL INSIGHTS1. Pinal County is still a huge unknown even with Arizona

investors, consumers & influencers. A big exception to this - everyone knows Country Thunder and the Renaissance Festival. They just don’t think Pinal County.

2. Lucid Motors is a significant boost in credibility. The natural tie-in with Attesa even more so.

3. State government and the media are now paying attention.4. All projects need to navigate the prior “Phoenix Mart

Effect”.5. Many graphical elements and websites used for county

marketing and information are very dated.

INITIAL INSIGHTS6. Companies greatly value Pinal County’s speed, partnership,

shovel-ready land, reduced red tape, and get it done approach.

7. Visiting professionals need to be provided with “where to go, what to do” info just like tourists.

8. There are many opportunities still open for exploiting: o Privacyo Trade Educationo Autonomous Drivingo Creating and owning a position around Advanced

Transportation and Technologies

Rebrand Pinal County, and tell a better story as we do:

I. FOCUS

Rebrand Pinal County, and tell a better story as we do:

TodayPinal is a rural, commuter county, relatively unknown, but a nice neighborly place to live.

I. FOCUS

Rebrand Pinal County, and tell a better story as we do:

TomorrowPinal County is a dynamic partner in the heart of Arizona. It’s an innovator in Transportation Technologies and their many possible uses, a great place to invest with infrastructure and get-it-done attitude, and a neighborly place to work and live.

I. FOCUS

II. DEVELOP the VISION

Pinal County is the design, development and manufacturing hub

for Transportation Technologies.

II. DEVELOP the VISION

1. Public Relations2. Marketing Programs3. Key Initiatives

III. EXECUTION

III. EXECUTION1. Public Relations

o Media Relationso Key Influencerso Social Media

III. EXECUTION1. Public Relations

o Media Relations Phoenix Business Journal, AZ Republic/AZ Central, and

Arizona Daily Star are now actively reporting on the countyo Next Steps:

o Executive and elected officials media training (Mar/Apr)o Build a viable digital media center (May)o Extend journalist outreach regionally, then nationallyo Develop the content that tourists wants to consumeo Be media-opportunistic where it makes sense

III. EXECUTION1. Public Relations

o Influencer Relations Meetings held with 90% of the initial listo Coordinating county-wide messaging and positioning key

o Influence the Influencers: Speaking engagements, panels, roundtables

Lucid Motors, Attesa @ Governors Innovation Event (Mar)o Pinal County Partnership event on transportation in Scottsdale

(tbd)

III. EXECUTION1. Public Relations

o Social Mediao Economic Development Team and tourism need a much

stronger presence Facebooko Social Media Calendar (Mar)o Twitter / Instagram / LinkedIn (May, Jun)o Will analyze to see if help is needed county-wide

III. EXECUTION2. Marketing Programs

o New County Logo (Apr)o Tourism Vignettes & Tools*

o 3rd Party Digital Applications’ Lists (Mar)o Video stories – where to go, what to see and do.

Adventure and outdoors focused (Apr)* Useful for Tourism & Economic Development marketing

o Advanced Manufacturing Certificates ‘landing page’ and print-on-demand brochure (in committee)

o Economic Development landing pages (possible June)

III. EXECUTION3. Key Initiatives

o Alternative Development Funding Sources (starting)o County-wide advanced use of new Transportation

Technologies and business models (starting)o Enhanced fleet management tools (Fleet expense reduction;

enhanced fleet utilization; improved service to employees)o Enhanced partnerships with 3rd party transportation service

providerso Round-table meetings with key transportation participantso Greater use of big data to drive county transportation agenda

AGENDAIntroductionsFocusVisionPlansComments, Questions and Input?

BACKUP INFORMATION

VIDEO AND DIGITAL EXPLORATIONS OF PINAL

COUNTY

PinalCountyAdventures.com

IMAGINE PACKING UP THE JEEP WITH A SENSE OF ADVENTURE AND AN ITINERARY OF FUN.

YOU WILL FEED YOUR MIND WITH TRIPS TO BIOSPHERE 2 AND THE BOYCE THOMPSON ARBORETUM, THE OLDEST AND LARGEST BOTANICAL GARDEN IN THE STATE.

YOU WILL RECHARGE WITH A HIKE AS THE WILDFLOWERS BLOOM ON PICACHO PEAK, OR ZIP LINE ON THE BACK OF MT. LEMMON .

STEP BACK IN TIME WITH A TRIP TO THE LARGEST COMMERCIAL AIRCRAFTBONEYARD IN THE WORLD, EYEING PLANES FROM DECADES PAST, OR EXPLORE HISTORY AT THE CASA GRANDE RUINS NATIONAL MONUMENT.

HOW CAN YOU ALSO FIT IN BIRDWATCHING IN THE COTTONWOODS ALONG THE SAN PEDRO RIVER, OR STARWATCHING AT COUNTRY THUNDER?

THERE IS SO MUCH GOING ON IN PINAL COUNTY THAT CAN DRAW THE CURIOUS, THE ADVENTUROUS AND THOSE LOOKING FOR A REAL ARIZONA EXPERIENCE …

THE TOURISM STORY