Agenda for Today · 1. Submit a template to our template gallery. 2. Submit your agency information...
Transcript of Agenda for Today · 1. Submit a template to our template gallery. 2. Submit your agency information...
Agenda for Today: 1. What’s Available?
2. Google Search Console
3. MOZ
4. SEMrush
5. Product Updates
6. Suggested Activities for You
Clicks˪ Clicks by Countries˪ Clicks by Devices˪ Clicks by Pages˪ Clicks by Queries˪ Clicks by SearchTypes
CTR˪ CTR by Countries˪ CTR by Devices˪ CTR by Pages˪ CTR by Queries˪ CTR by SearchTypes
Crawl Errors (desktop)˪ Crawl Errors (desktop) by CategoryCrawl Errors (smartphone)˪ Crawl Errors (smartphone) by Category
Impressions˪ Impressions by Countries˪ Impressions by Devices˪ Impressions by Pages˪ Impressions by Queries˪ Impressions by SearchTypes
Position˪ Position by Countries˪ Position by Devices˪ Position by Pages˪ Position by Queries˪ Position by SearchTypes
External links to subdomainSubdomain External LinksSubdomain MozRank (External Equity)Subdomain, Subdomains LinkingRoot Domains Linking to SubdomainRoot MozRank Domain CombinedSubdomain MozRankSubdomain Spam ScoreSubdomain MozTrustLinks to SubdomainLinking Root Domains˪ Linking Root Domains by Competitor˪ Number of Top Linking Root DomainsSubdomain Combined MozRankDomain MozRank˪ Domain MozRank by CompetitorDomain MozTrust˪ Domain MozTrust by CompetitorExternal links
External Equity LinksExternal Equity MozRankDomain Authority ˪ Domain Authority by Competitor˪ Top Inbound Links by Domain Authority˪ Top Linking Root Domains by Domain Authority Total external inbound links˪ Total external inbound links by CompetitorRoot Domain MozRank (External Equity)Linking C-Blocks˪ Linking C-Blocks by CompetitorLinks to Root DomainLinksSubdomain LinkingURL MozRankPage Authority ˪ Page Authority by Competitor ˪ Top Inbound Links by Page AuthorityMozTrust
Average position˪ Average position by Competitor Number of blocked pagesBroken pages˪ ATop Keywords by CPCPages Crawl Depth˪ Pages Crawl Depth by ClicksErrors (Site Audit)˪ Top error messagesPages with issuesHealthy pages
Notices (Site Audit)Pages crawledNo. of keywords to track˪ Top Keywords by PositionRedirectsPages in sitemapRankings in TOP 10Rankings in TOP 100Rankings in TOP 20Rankings in TOP 3Site Audit Score
Incomimng Internal Links˪ Incoming Internal Links RangesPages Markup (total)˪ Pages Markup by Category Estimated traffic (relative)˪ Estimated traffic by Competitor Visibility trend (absolute)˪ Visibility trend (absolute) by Competitor˪ Top Keywords by VolumeVisibility trend˪ Visibility trend by Competitor Warnings (Site Audit)
Lead generation from Template downloads
Agenda for Today: 1. What’s Available?
2. Google Search Console
3. MOZ
4. SEMrush
5. Product Updates
6. Suggested Activities for You
● Free service offered by Google that helps you monitor and maintain your site's presence in Google Search results
● Gives you a better understanding of how Google views your site in order to optimize its performance in search results.
● Provides actionable reports, tools, and learning resources designed to get your content on Google Search
use this templateDiscover which pages are most visible on SERPs and which ones actually drive organic traffic
Agenda for Today: 1. What’s Available?
2. Google Search Console
3. MOZ
4. SEMrush
5. Product Updates
6. Suggested Activities for You
● A tool for measuring, monitoring and evaluating the onsite and offsite aspects of a website's level of search engine optimization
● Measure the strength of your domain (and of your competitors)
● Discover actionable insights that would otherwise be overlooked when doing SEO
use this templateTrack your domain authority and identify high-performing inbound links
Agenda for Today: 1. What’s Available?
2. Google Search Console
3. MOZ
4. SEMrush
5. Product Updates
6. Suggested Activities for You
more info
● Helps with your content marketing ○ Great content allows you to hold on to your
visitors, capture leads, sell products and create a positive association with respect to your brand.
● Conduct keyword research● Track the keyword strategy used by your competition
… and much more
● Run an SEO audit of your blog
● Look for backlinking opportunities
use this templateStay on top of any errors, warnings and notices that are slowing down your site
use this templateIdentify the change in your online presence based on your keyword rankings over time
… and some templates that incorporate all of these SEO tools
use this templateUnderstand the overall health and authority of your website in the eyes of a search engine like Google
Agenda for Today: 1. What’s Available?
2. Google Search Console
3. MOZ
4. SEMrush
5. Product Updates
6. Suggested Activities for You
Send databoards from client to agency account
New Salesforce Query Builder
New AdSense metrics
Ad requests˪ Ad requests by Ad Unit˪ Ad requests by Channel˪ Ad requests by Country˪ Ad requests by Bid Type˪ Ad requests by Platform˪ Ad requests by NetworkCoverage˪ Coverage by Ad Unit˪ Coverage by Channel˪ Coverage by Country˪ Coverage by Bid Type˪ Coverage by Platform˪ Coverage by NetworkAd request CTR˪ Ad request CTR by Ad Unit˪ Ad request CTR by Channel˪ Ad request CTR by Country˪ Ad request CTR by Bid Type˪ Ad request CTR by Platform˪ Ad request CTR by NetworkAd request RPM˪ Ad request RPM by Ad Unit˪ Ad request RPM by Channel˪ Ad request RPM by Country˪ Ad request RPM by Bid Type˪ Ad request RPM by Platform˪ Ad request RPM by Network
Ad impressions˪ Ad impressions by Ad Unit˪ Ad impressions by Channel˪ Ad impressions by Country˪ Ad impressions by Bid Type˪ Ad impressions by Platform˪ Ad impressions by NetworkCTR˪ CTR by Ad Unit˪ CTR by Channel˪ CTR by Country˪ CTR by Bid Type˪ CTR by Platform˪ CTR by NetworkAd CTR˪ Ad CTR by Ad Unit˪ Ad CTR by Channel˪ Ad CTR by Country˪ Ad CTR by Bid Type˪ Ad CTR by Platform˪ Ad CTR by NetworkAd RPM˪ Ad RPM by Ad Unit˪ Ad RPM by Channel˪ Ad RPM by Country˪ Ad RPM by Bid Type˪ Ad RPM by Platform˪ Ad RPM by Network
AdMob improvements
Updated properties panel in the designer
provide agency info here
Agenda for Today: 1. What’s Available?
2. Google Search Console
3. MOZ
4. SEMrush
5. Product Updates
6. Suggested Activities for You
Suggested Activities for You1. Submit a template to our template gallery.
2. Submit your agency information for our Partner Directory.
3. Play around with Google Search Console (it’s free!). Use Databox to view some of these existing metrics.
4. Create a databoard that pulls in metrics from multiple data sources.
Databox Partner Program