Board of Directors Meeting March 13, 2018 7:30am – 9:00am 

 AGENDA 

 1. Call to Order 

a. Meeting was properly noticed b. Approval of meeting agenda for March 13, 2018 c. Approval of minutes from the February 13, 2018 meeting  

2. On‐Going Business a. Committee Reports 

i. Parking & Traffic 1. Premium Parking Transition Update 

ii. Finance 1. Monthly Financial Review 

b. Marketing Report c. Executive Director Report 

i. Report is attached. Please prepare questions for discussion.   

3. New Business a. DISTRX App 

 4. Public Comment 

 5. Adjournment 

             

Next meeting – April 10, 2018 

Minutes of the DOWNTOWN IMPROVEMENT BOARD

Regular Monthly Meeting

Tuesday

February 13, 2018

I. Call to Order & Comments from The Chair – Chairman Peacock called the meeting to order at 7:30 a.m.

II. Attendance – John Peacock, Charlie Switzer, DeeDee Davis & Teri Levin

III. Recurring Agenda

i. Mr. Peacock confirmed that the meeting was noticed properly. ii. There was a motion and a second to approve the February 13, 2018 agenda. The agenda was

approved unanimously. iii. There was a motion and a second to accept the minutes from the regular meeting held on

January 09, 2018. The motion was passed unanimously.

IV. On Going Business i. Committee Reports

Parking & Traffic i. Mr. Darden with SPS provided brief overview of final parking strategy recommendations. ii. Mr. Darden offered to host a separate meeting to discuss in detail the parking strategy

findings and to answer questions. iii. Mr. Peacock will work with Mr. Morse to identify and develop ‘next steps’ on parking to

present to the Board. iv. Mr. Kullander with Premium Parking provided update on parking management contract

transition. v. Mr. Peacock questioned fees for credit card processing on app use, to which Mr. Kullander

later confirmed are $0.35 per transaction. vi. Mr. Peacock requested a Board vote to approve the $0.35 fee, with $0.23 going to Premium

for processing and $0.12 going to DIB Parking fund. Mrs. Davis made the motion, Ms. Levin seconded and the motion was passed unanimously.

Finance i. Mr. Morse presented January P&L and balance sheets for DIB and DPMD.

ii. Mr. Morse explained variance on Ambassador program and loss of revenue due to Baylen and Government lots being sold.

iii. Mrs. Davis asked if revenue could be recovered from the City from the sale of the lots. Mr. Peacock recommended Mr. Morse and a Board member meet with the City to discuss.

iv. Mrs. Dees provided update on DIB contributions for First City Lights Festival for 2016 and 2017.

v. Mr. Peacock stated that it is a priority that Mr. Morse work to secure funds for 2018 FCLF. vi. Mr. Peacock requested an explanation of budget plans to accommodate capital parking

improvement needs identified by Premium. vii. January financials were unanimously approved.

Executive Directors Report

i. Mr. Morse discussed LTU amendments and two types of LTU’s. ii. Ms. Levin requested that the LTU and restrictions of panhandling within the LTU’s be

made a top priority. iii. Mrs. Davis requested that Mr. Spencer sponsor a round table to address panhandling. iv. Mr. Peacock explained that the purpose of the DIB is to advocate for the district. v. Mr. Peacock and Mr. Morse will work to identify round table participants.

vi. Mr. Morse provided daily work schedule for Ambassadors.

V. New Business i. Mr. Morse discussed special event survey currently being conducted with merchants. ii. Mr. Morse updated Board of meeting discussions with Mr. Cooper and Mrs. Carmody

regarding the closing of Palafox for special events to which Mr. Morse was informed that, the DIB does not have authority to approve or deny any events or street closures in the district. Mr. Morse reported that Mr. Cooper stated that the City will not be approving any ‘New’ event request that involve the closure of Palafox.

iii. Ms. Grey with Parks and Recreations was introduced to Board. iv. Mr. Morse updated Board on CRA public meetings on Urban Design Guideline Overlay. v. Ms. Levin requested that staff provide contact information for anyone presenting to the

Board be included in the agendas.

VI. Executive Director Report

i. Mr. Morse requested Board approval for DIB bylaws updates to reflect the removal of Board term limits and updates to financing term limits. Mrs. Davis approved, Ms. Levin seconded. Bylaw amendments were approved unanimously.

ii. Mrs. Davis requested that Mr. Morse draft language on LTU amendments to present for Board approval.

iii. The Board, in the absence of staff, discussed the Executive Director’s annual performance review.

iv. The Board stated their appreciation and recognition of Mr. Morse’s work over the past year and identified specific areas of improvement.

VII. Public Comment

i. Mrs. Sjoberg provided 2017 Marketing ROI Report and requested to be added to March agenda to review for Board.

VIII. Adjournment i. Meeting was adjourned at 9:23 a.m.

   

 

   

Transition Overview: 

We have had a successful transition to the Jefferson St. garage. All stakeholders have been contacted 

and are in the process of switching to one of the three methods for validation. 

1. Purchase Validation Codes to issue customers before they come in. 

2. Use the Quick Validator Online Tool to validate parking while in store. 

3. Purchase Validation Codes to be issued to customers to use for their next visit. 

Signage has been installed with P# zone identifiers.  

Transaction Results (Attached): 

Jefferson Street Garage Rate Proposal: 

 9 hrs ‐ $3.00 

12 hrs ‐ $5.00 

24 hrs ‐ $8.00 

Transaction Results (Attached): 

Official Launch Day/Media Event Thursday, 3/15: 

Who would like to participate from the Subcommittee & DIB 

Mayor and/or Staff 

All media outlets to be invited 

Premium Parking Leadership Team Expand the Program: 

Meter Inventory so that we can have operable payment method(s) available across the existing paid parking footprint. 

o In areas of malfunctioning meters, use a “text/mobile only” approach o Identify higher volume areas to determine pay station purchase(s) 

Launch Day/Media Event Parkeon Quote(s) Attached: 

5 – New Parkeon Machines $5,845 each / Total $30,725 

25 ‐ License Plate upgrade $2,175 each / Total $60,225 

Enforcement Hours: 

o On street and surface lots: 8:00 am – 7:00 pm o Jefferson Garage: 24 hour(s) 

Total Collections

Total Volume

Total Hours

Average Ticket Revenue

Average Ticket Hours

Median Revenue/Hour $0.250

13.41

$3.46

15,678

1,169

$4,050

KPI SummaryLocation_U..

$1 $2 $5 $10 $20 $50 $100 $200 $500 $1,000 $2,000 $5,000

Order_Total

P2801

P2802

P2803

P2831

P2832

P2833

P2834

P2835

P2836

P2837

P2839

P2840

P2846

P2847

P2849

P2850

P2852

P2853

$2,703.00

$45.30

$83.60

$10.05

$38.55

$24.50

$12.10

$18.15

$34.20

$76.15

$25.85

$12.75

$18.80

$5.35

$9.10

$6.70

$5.35

$4.00

Location Revenue Summary

Other/Free3.34%

24 Hours35.59%

12 Hours46.71%

10 Hours0.17%

2 Hours2.40%

4.79%

Rate Summary

android_pay0.09%

text23.70%

digital65.27%

web0.09%

ios8.73%

Category Summary

Mar 1 Mar 2 Mar 3 Mar 4 Mar 5 Mar 6

Hour of Starts_At_Central_Standard [March 2018]

0

20

40

60

80

Number of Records

Transactions Per Hour

Rate_ProductNull

2 Hours

4 Hours

6 Hours

8 Hours

10 Hours

12 Hours

24 Hours

Other/Free

Category_Unionandroid

android_pay

digital

ios

text

web

Table NameApp Session

Digital

QUOTATIONCity of PensacolaClient Contact:

02/27/18Quote provided byScott Fox856.234.8000 ext 360Cell 443-991-0229

sfox@parkeon.com

Quotation will be honored for 90 days

Hardware* Quantity List Price Extended Price

Strada TPAL Upgrade Kit 25 $2,175 $54,375

New Front Door included

7 Inch Color Screen included

Backlit Capacitive Keyboard included

Customizable Capacitive Keyboard included

12V/42AH Battery (Note: Battery will be placed in lower cabinet. Existing battery will remain in top cabinet.)

included

Solar Panel included

4G Modem and Antenna included

2 "P" Replacement Per Machine Included

Shipping included

Software $350

Installation by Parkeon 25 $220 $5,500

$60,225.00

myParkfolio back-office system with myFare back-office $57/pay station/month

Sales Quote City of PensacolaContact : Curt Morse

StradaPal Rapide Pay by Plate(Accepts coins and credit cards)

Includes:Solar Power Operation w/Autonomous Battery7" Full Color ScreenCoin CanisterCredit Card User LicenceCredit/Debit Card Reader4G Modem and Antenna KitOne Year Warranty Year WarrantyThermal Graphic Printer w/Self Sharpening Receipt Cutting Blade1 Roll of Paper Personalized Software Including Programming and TestingInstructional Graphics and Personalized Rate PlateMulti Lingual ButtonIncrement and Max Buttons for Credit Card Payments

Smartfolio user licenceBacklit Capacitive Keyboard

QUANTITY PRICE TOTALStradaPal Rapide Pay by Plate including shipping 5 $5,845 $29,225Shipping included 0 $0 $0One-Time Credit Card Account Set-Up Fee 0 $385 $0

TOTAL 5 $29,225Recommended Options

QUANTITY PRICE TOTALInstallation by Parkeon 5 $300 $1,500 0 $0 $0

0 $1,500

TOTAL Including Options $30,725

Note: Site preparation is not included in this quote. Taxes not includedPage 1 of 2 pages

February 28, 2018

BOS Management FeesmyParkfolio Back-Office Software Management System Monthly Total

5 $57 $285 Includes:2 way wireless connectivityWireless airtime feesOn-line access to hosted secure serverProcessing and storage of all transactions, maintenance, alarms, & statistic.Database spacePCI Level 1 Certified real-time credit card authorization account set-up and management Secure user rights management Please send questions to:Scott FoxBusiness Development Manager

Parkeon40 Twosome Drive, suite 7, Moorestown, NJ 08057Phone: 856-234-8000 x 360: cell 443-991-0229Email sfox@@parkeon.com

Page 2 of 2 pages

_____________________________________________________Please sign and datesend signed proposal to sfox@parkeon.com

Monthly Fees

DIB / FEB 2018 2016 MARKETING REPORTS

Marketing and PR Report

MONTHLY HIGHLIGHTS AND METRICS FEBRUARY 2018

February Promotions § Repast Planning § Downtown Pensacola Alliance § Pensacon, Mardi Gras

News Releases / PR

§ Flower Beds Attorney Donors § Premier Parking § Repast 2018 Draft Release

E-Marketing

§ March Visitor E-Newsletter § Repast Early Bird E-Blast

Website Updates

§ February Events § The REX Blog § Mardi Gras Blog § DP Alliance Member Linked Page

Assets / Graphics

§ DPA Alliance Brochure § Downtown Crowd ¼ Pg. Ad § Repast Digital Sponsor Kit

Social Media Marketing

§ Daily posts, response, engagement § Twitter, Facebook, Instagram § Photo and video assets

Grant Writing

§ Visit Florida Cultural, Heritage, Rural and Nature Tourism Grant

§ Visit Pensacola Event Grant § Visit Pensacola Mini-Grant

Miscellaneous Projects

§ DP Alliance Website § DP Alliance Member Brochure § Parking Changes PR § Downtown Crowd Ad § PayPal Ticket Portal/Repast § Draft Letter to Attorneys § FCLF Backup Report for VP

Visit Pensacola Grant Presentation Visit Pensacola Mini-Grant Meeting Repast Planning Meeting DIB Board Meeting Premium Parking Marketing/PR Bike Share DIB Marketing Meeting

NEXT MONTH: MARCH

NEW WEBSITE HOME PAGE PROMOS

REPAST EVENT PLANNING/PR

ACE GRANT APPLICATION

APRIL VISITOR E-NEWS

PARKING PUBLIC EDUCATION AND

PARKING MEDIA—ONGOING

FERRY SERVICE PROMOTION

TALL SHIPS PROMOTION

PARKING WEBSITE CHANGES

DPA WEBSITE GOES LIVE

BLOGS: TALL SHIPS & FERRY SERVICE

Summary

Meetings Attended Feb. 1-29

DIB / FEB 2018 2016 MARKETING REPORTS

DIGITAL MARKETING

SOCIAL MEDIA HIGHLIGHTS

OVERALL ENGAGEMENTS

20,290 Total social media engagements in Feb.

NEW SOCIAL MEDIA FANS

873 0.9% increase since last month

HIGHEST GROWTH: INSTAGRAM

400 New followers in Feb., a 4.5% increase since Jan.

New on the Blog

Website Analytics

Metric Feb Jan % Chg Unique visitors 5,916 6,382 -7.3% Avg page views 2.08 2.14 -2.8% Avg time on site 1:21 1:18 +4.8%

Local vs. Out of Market 51% / 49%

TOTAL PAGE VIEWS IN FEB: 14,459

E-News Metrics Feb: 25.8% Open Rate J Jan: 24.1% Open Rate DIB VISITOR EMAIL CONTACTS: 6,903

Public Relations

6 News Media Assists

WEAR-TV, Pensacola News Journal, 1620AM, WUWF FM, The Pulse, IN News

Website Metrics

CREATIVE AND PRODUCTION

Social Promotion Facebook Live Event on 2/10: As the Mardi Gras floats lined up. 1.5K Views

#downtownpensacola 12,682 Engagements

Downtown Improvement Board Executive Director’s Report 

March 2018  

Premium Parking began management on March 1. The transition has been smooth with a few exceptions related to merchant training of the validation program, and the education of users of enforcement hours and how to use the new paystation and cloud‐based pay options.  

Next Steps:  1) Social media begins relating new enforcement policies with a high frequency 2) communicate the parking narrative to all parking committee and DIB board members so that we can all communicate the same message 3) Postpone enforcement of PTP after 5pm and Saturday paid parking requirement until Monday, March 19.   

City of Pensacola LTU Review: Mr. Peacock reached out to local ACLU reps to discuss the current LTU and potential language that might help to change the effects of loitering and panhandling downtown. The response from the ACLU was encouraging.  

Next Steps: Begin writing amendments to the LTU that include; 1) changing the charge from flat rate to square foot charge 2) create different levels based on applicant’s style of business 3) incorporate language that prohibits loitering and offers enforce remedy.  

 

Jefferson St. Garage Waste Compactor: Gulf Power connects the meter next week. Republic will immediately begin installing the power system and the compactor.  

Next Steps:  1) Meet with security company early next week to determine what additional parts are needed to fully repurpose the Jeff. St. Garage gate system to use at the compactor site.  2) Select LED lights to add to interior of the enclosure 3) Expected completion date is March 22. 

 

Palafox Market: The market vendor fee is going up from $15 to $20 per Saturday. Next Steps:  1) Teresa Duffey is discussing the increase with all vendors 2) a letter explaining the increase and reasons will be created that can distributed to all vendors personally and through an email 3) Plan a late spring survey to gauge perception of the market by vendors and customers.  

 

Ambassador Program: The two ambassadors are becoming more efficient with the daily work planner we’ve implemented. Ongoing projects being worked on include pressure washing stairwells in the garage, addressing clogged drain in garage, weed abatement, fertilizing and adding pine straw around garage.  

Next Steps:  1) New uniforms have been ordered 2) Operational meeting has been planned with Chris at Pathways for Change (PFC) to discuss increasing productivity and tighter management of the labor budget.  

Grants: We are working on several grant opportunities including Impact 100, Foo Foo, ArtPlace America and Rotary. 

Next Steps:  1) Research the Rotary opportunity to define amount and application 2) What is the Impact 100 plan?  3) Ideas from the Board  

Jefferson Street CRA Streetscape: The CRA has budgeted 240k for improvements to Jefferson Streetscape. CRA is following city guidelines to secure engineering and design services. 

Next Steps: 1) Confirm meeting with CRA to discuss project and review preliminary plans 2) Review plan to purchase new trash barrels for placement on Palafox.   

Downtown Pensacola Alliance: Minor changes were made to the DPA brochure. Printing will be completed by March 17. 

Next Steps:  1) Wrap up the attorney landscape commitments 2) confirm speaking agenda of area civic clubs 3) Start email, PR and social media campaign   

 

Other short‐term objectives are detailed in the DIB Projects spreadsheet. 

3/9/2018

DIB Projects Description Task Master Estimated Cost Deadline Immediate Action Planning Completed Notes

Ambassador Program Curt / Lissa $ 115,000.00 2/1/2018 decal trash cans and utility cart POC - Chris Collins Uniforms on order, meeting week of 3/ Chris Collins to increase

productivityParking - Holiday Inn Express Curt 2/2/2018 Becky, Mgr. Curt City removed signs, JP sent email to Mayor, EO

Downtown Pensacola Alliance Curt / Lissa $ 3,600.00 2/19/2018 Check with Kramer Curt to introduce and sell membership at civic meeting APA Event - Quint Studer Curt 2/19/2018 Call Shannon Reeves

ADA Impact Curt UNKN 2/27/2018 Curt to reach out to DOT about Garden chirping at cross walks & dimples @ Garden

Downtown Survey's Curt $ 6,000.00 2/27/2018 meet with Haas for proposalperception survey / events survey - impact to merchants

discussions LTU - Intendencia Curt / Lissa N/A 3/1/2018 Apply for LTUMLK Brick repairs Curt N/A 3/1/2018 Lissa to reach out to Brian for repairing bricks Parks & Rec Discuss with Bill. Need follow-up to keep as top priority.

Premium Parking Management Transition Curt / Premium 3/1/2018 marketing kick-off 2/19 Transition is going slow Met with Brent 2/20, Mtg with Ben and Jim 2/22

SPS Parking Master Plan John / Curt/ Lissa $ 51,000.00 3/1/2018 John and Curt to determine next steps Hold workshop with Parking

Committee to determine which recs should be pursued

Parking Committee is reviewing recs. More discussion is needed to establish actionable items.

Trash Compactor Enclosure Curt $ 80,000.00 3/1/2018 Enclosure done 2/21, waiting to dryTalk to Tony, need access to

water Budget approved and updates sent to Baniakas. Lissa to confirm

delivery of compactor upon completion of enclosure

LTU Review Curt N/A 3/8/2018Curt to get on City Council 3/8/18 agenda for

approval Board approved term and financing modifications on 2/13/18

Panhandling Round Table John / Curt/ Lissa 3/9/2018 John and Curt to identify stakeholders Lissa to set-up meeting time, place and invites

Palafox Street Flower Beds Lissa N/A 3/15/2018 Curt to work with Peter on transition timing

Lissa sent letter for Lawyers and media 'Thank you' to Curt on 02/13/18 - Curt to contact Peter Mougey to address timing of letter and press release. Peter to address invoicing for 2017

support. DISTRX APP Curt -$ 3/15/2018 Follow up with Ron Cook

Foo-Foo Lissa 3/23/2018 Lissa planning event, budget and grant for 2018Lissa is gathering cost and information for grant proposal due in

April

FCLF 2018 Curt/Lissa $ 180,000.00 4/1/2018Discuss with Robinson and Underhill about

outside agency fundingCurt/Lissa

Total financial impact of 2017 to DIB was +/- $7,500. Working now to secure all of the funding through TDT and City funding.

DIB Bylaw Review Curt N/A 4/1/2018 Moving to April Council mtg CurtM. Stebbins is creating a clean bylaws document for Council that will include all past amendments for review.

Trees - trim & Replace (2) Palafox Street Curt 4/1/2018 met with Bill KimballNeed to trim existing trees, replace 2 missing

Handicap Parking Painting Curt 2,000.00$ 4/1/2018 Pressure wash existing

Gulf Coast Traffic to repaint handicap parking on Palafox

and Garage, update parking at Opera Center

Pressure washing weekend of 2/23, painting week off 3/12

Ad Velorum Curt 4/1/2018Research when new construction projects will

hit the tax rollParking Interlocal Agreement Curt 4/10/2018 Draft new language for Board review

Escambia County Outside Agency Funding Curt 180,000.00$ 4/16/2018 Need political support from Co. Commissioners

Impact Grant Curt/ Lissa N/A 4/30/2018 Identification of grant project Met with Caron 2/21,

discussing DT transportLetter of Intent to submit due 4/30/18 - grant due 06/13/18

Bike Share Curt N/A 5/1/2018 None sponsorships are being secured by Gotcha

DIB Projects Description Task Master Estimated Cost Deadline Immediate Action Planning Completed Notes

Dance Steps Lissa $ 5,000.00 5/1/2018 permits / concrete Contacting Gulf Beach

ConstructionFluid metal works provided est. of 12 weeks for design

completion. Lissa to contact concrete guy closer to install dates

LEAP Trash cans Curt / Lissa $ 17,000.00 5/1/2018 Curt to meet CRA 1/22/18Inventory completed, sent to

CRA, Ask for 17 new cansParks and Recs will be involved to pick out product

Re-Past 2018 Lissa 5/6/2018 Lissa coordinating event with UWF and Chefs Event scheduled for 5/6/18

Jefferson Streetscape CRA Curt 6/1/2018Curt to communicate CRA plans which will be available at the

end of Feb. Banner Program Curt / Lissa 12/1/2018 Lissa to pull previous banner plan for Curt Curt to review previous plans