Agency Symposium Jane Huxley, Pandora Presenation

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Discovery, Personalisation and Connection Redefining Radio

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Transcript of Agency Symposium Jane Huxley, Pandora Presenation

Page 1: Agency Symposium Jane Huxley, Pandora Presenation

Discovery, Personalisation and Connection

Redefining Radio

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Music Consumption is Evolving

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Physical Ownership

Digital Ownership

Rental Streaming

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Streaming Music Services

On-Demand Streaming

Play songs or albums on demand, usually for a

subscription fee - eg Spotify

Streaming Aggregators

Tune into the streams of live radio stations from Australia and around the

world - eg iHeartRadio

Personalised Radio

Create your own personalised radio station based around an artist name

or song title - eg Pandora

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Pandora is the best of breed in passive listening

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Pandora USA

Over 200 million registered users75 million active monthly

72% of all internet radio listening is on Pandora (7% total radio)

1 in 3 smartphones have accessed Pandora Radio in the last 30 days…..

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Pandora ANZ1 Million registered

users

A new user registers every

30 seconds

On average each user listens for over 2 hours daily

6.1m listening hours per month

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Pandora is the best of breed in passive listening experiences

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Powered by People,

Technology, and

Participation

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12 YEARS in the making

25+ music analysts

Up to 450 MUSICAL attributes

More than ONE MILLION songs

Collective feedback: 40B

THUMBS

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6:30am: Waking Up

8am: Commuting9-5pm: Workplace

6pm: On the Go

8pm: Evening at Home

Pandora is part of our listeners daily routine

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