Agency Growth Hacks with Stephen Waddington & Carrie Morgan

Carrie Morgan, author, chat moderator

Stephen Waddington, Ketchum PR

Agency Growth Hacks with Stephen Waddington and Carrie Morgan

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Carrie Morgan@morgancarrie

Does the term “growth hacking” belong in an agency environment? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

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https://twitter.com/morgancarrie/status/705485631758143488


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Growth hacking makes me think of start-up marketing – fast progress, instant growth expectations, nimble and lean. #PRprochat #PRprochat: First Thursdays @ 3pm EST

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Cheval John@chevd80

I believe that growth hack does belong in an agency environment because you are innovating to grow online presence 4 better #PRprochat #PRprochat: First Thursdays @ 3pm EST

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https://twitter.com/chevd80/status/705485981676347392


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Startups have zero brand equity, zero audience, tiny to nonexistent budgets. Agencies deal with this often. #PRprochat #PRprochat: First Thursdays @ 3pm EST

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Stephen Waddington@wadds

Growth hacking is a really smart way of engaging a public to share an idea, product or service #PRprochat


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https://twitter.com/wadds/status/705487595879448576


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Hack is a short cut vs traditional approach typically using tech in an innovative way #PRprochat


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Today’s PR environment is very challenging. How does a large agency like KetchumPR remain nimble? #PRprochat


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Gerard F. Corbett@gerardcorbett

Think global Act local Be Cogent #PRprochat


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https://twitter.com/gerardcorbett/status/705489301413298176


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We incubate in response to client demand. Ideas can come from any area of the business, and any market #PRprochat


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Cheval John@chevd80

Large agencies also have to be great listeners and listen to what their customers are asking for the better #PRprochat


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And we have strong networks IRL and virtually, and an open culture to R&D. I run the engagement network #PRprochat


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Large agencies can be more cumbersome and hard to shift, but stronger resources to help it happen. #PRprochat


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Martin Waxman@martinwaxman

Think and act like a startup or independent agency. Easier said than done and tough to let go of processes #PRprochat


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https://twitter.com/martinwaxman/status/705490094619287553


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PR agencies are separating into those who do digital, and those who don’t. Why? #PRprochat


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Howard Walker@1HowardWalker

because they want to be out of business in 5 years' time? Makes no sense to me - you need both surely #PRprochat


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https://twitter.com/1HowardWalker/status/705492497284382720


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Agencies often fail to clearly demonstrate their #digitalPR skills, don’t build online influence of their own. #PRprochat


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Cheval John@chevd80

That is truly sad. Can I add that not many public relations professionals are not on social media #PRprochat


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Issue we all face is that information is out of date as soon as its taught. Need to teach attitudes and continuous learning #PRprochat #PRprochat: First Thursdays @ 3pm EST

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Lorrie Walker PR@PRLorrie

Digital is FT job. Requires unique skill set, which could mk some agencies shy away. I predict more will get on board.#PRprochat #PRprochat: First Thursdays @ 3pm EST

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https://twitter.com/PRLorrie/status/705493101666803712


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Agencies that want to sell more #digitalPR need to better showcase their abilities, employees, past results.#PRprochat #PRprochat: First Thursdays @ 3pm EST

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When interviewing – what red flags indicate outdated, stagnant #PR skills? #PRprochat


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If you bring up metrics and they talk about AVE’s instead of business goals and conversion, move on. #PRprochat


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If you talk about social media and they can’t think through a solid strategy, move on. #PRprochat


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Cheval John@chevd80

The biggest red flag is that they can't write a coherent sentence for the better and articulate their message for better #PRprochat #PRprochat: First Thursdays @ 3pm EST

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And SEO - don't forget the part that plays in #digitalPR to grow reach faster, target right audiences. #PRprochat


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I interview for attitude first, skills second #PRprochat


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I used to think digital was an age thing but its an attitude #PRprochat


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How does an agency that is modernizing its services differ from one that is not? #PRprochat


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Lack of metrics, using AVE’s or inability to identify business goals is a red flag for old school agencies #PRprochat


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Prezly@Prezly

Hire diverse staff: diff POVs, skills, and approaches lend to better work and client education #PRprochat


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https://twitter.com/Prezly/status/705495922764025856


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Gerard F. Corbett@gerardcorbett

It shows up in the work and the energy and enthusiasm of the agency's people #PRprochat


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https://twitter.com/gerardcorbett/status/705496018406641664


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The internal culture can really demonstrate agency interest in modernizing. Do they encourage it? #PRprochat


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Is the agency pushing clients to modernize, just as much as themselves? #PRprochat


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smart agencies listen and respond to clients - supply and demand #PRprochat


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We build influence for our clients, but many fail to do this for their own agencies. Why? #PRprochat


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Prezly@Prezly

Let’s face it: we’re busy. Professional development and managing internal stakeholders can be exhausting #PRprochat #PRprochat: First Thursdays @ 3pm EST

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https://twitter.com/Prezly/status/705496967967850500


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Lorrie Walker PR@PRLorrie

So easy to be consumed by clients' needs & put agency's needs on back burner. Ex: My blog is almost always outdated. #PRprochat #PRprochat: First Thursdays @ 3pm EST

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https://twitter.com/PRLorrie/status/705497085907439617


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Lack of ownership or accountability to build agency online influence is a barrier. #PRprochat


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Exciting thing about modern PR is there's gab between say and do, You can tell a lot about an agency from its online presence #PRprochat #PRprochat: First Thursdays @ 3pm EST

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There's nowhere to hide. What you say is what you get. We've gotta manage our own reputations #PRprochat


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If a digital agency has no online influence, it's VERY important to demonstrate client experience. #PRprochat


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Carrie Morgan, author, chat moderator

First Thursdays @ 3pm EST

#PRprochat

a Twitter chat for PR pros

http://www.amazon.com/Above-Noise-Creating-Reputation-Digital/dp/1628652586

Agency Growth Hacks with Stephen Waddington & Carrie Morgan

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Transcript of Agency Growth Hacks with Stephen Waddington & Carrie Morgan