www.exhibi t ionsafr ica.com

Watch the Africa’s Big Seven

& SAITEX action video

Scan this image with your smartphone

The 22nd Southern African InternationalTrade Exhibition for retail products

co-located with

AFRICA’S LARGEST ANNUAL

FOOD & BEVERAGE

INDUSTRY TRADE EVENT

21 - 23 June 2015Gallagher Convention Centre, Midrand, Johannesburg, South Africa

Event Components

Special interest section:• Food supplements

• Nutrition• Herbal remedies

• Ingredients • Premixes • Mixes• Ready mixes • Processes • Equipment• Shelf ready products

International Food & Beverage Trade Fair for:• Ingredients, additives & flavourings• Manufacturing technologies • Production,processing and packaging equipment

Manufacturers & Producers Expo• Fresh produce • Product development• Ingredients, additives & flavourings• Processing • Quality control• Value added food products

Food Service & Equipment• Hospitality, retail and institutional cateringequipment, food preparation and preservationequipment • Packaging • Warming, heatingand refrigeration • Catering supplies • Rawmaterials and ingredients.

Equipment, technology, systems andbeverage raw materials for themanufacture, filling, packaging, distribution,wholesale/retailing, trading and marketingof beverages and liquid foods

• Dry goods • Groceries • Frozen foods• Convenience foods • HMR • Freshproduce • Confectionery • Beverages• Liquor • FMCG

• ATM • EFT Terminals • Retail IT• Security & cash handling equipment• Refrigeration • Store layout• Merchandising • Display equipment• Point of Sale systems • Back office software

Endorsed andsupported by

The City of Joburg has embarked on a drive toincrease its export base, as well as the Rand worthof value-added export goods and services, inline with the elasticity of demand. In order toachieve this, the City is targeting various platforms,including Africa’s’ Big Seven, as it attracts about

16,000 traders, distributors and business owners from 51 countriesaround the world.The City has adopted an ambitious Growth and DevelopmentStrategy (GDS) 2040 strategy with certain objectives: it plans tosupport and grow local industries and exporters, and in thelong term will diversify the local economy into corridors withdiversified sectors. This will build a vibrant and growing domesticmarket for locally produced goods and services and providesustainable expansion of export demand.Last year the City and its exhibitors generated business worthmore than R 0.5-billion with the co-located Africa’s Big Sevenand SAITEX exhibitions contributing R 79 million in their own right.Joburg exhibitors now have a strong foothold in Southern Africadue to this dynamic business platform.

DOING BUSINESS @ AFRICA’S BIG SEVEN12 companies hosted by the Malaysia External TradeDevelopment Corporation (Matrade) held over 170 meetingsto market their Halaal products and services and generatedR73-million in sales. The products included palm oil, ediblegelatin, pre-mixed coffee, dried fruit, and frozen fruit cake.Indonesia-based PT Sinar Meadow International also enjoyedsuccess. “We are busy negotiating with 10 companies in Africafrom leads we generated at Africa’s Big Seven; we also hadenquiries for our margarine from Tanzania, Madagascar andZimbabwe,” said Antonio Loekito, the company’s BusinessDevelopment Assistant Manager. PT Sinar Meadow Internationalmanufactures edible oils, margarines, shortening, frying fats,specialty fats and cooking oil products under its popular GoldBullion, Mother’s Choice, CITA and Maestro brands. “AB7 wasextremely effective in introducing our products to Africa, gauginginterest from visitors, and exploring further opportunities andmarkets,” concludes Loekito.Tshidi Mkhosana, General Manager at the Federated HospitalityAssociation of Southern Africa (FEDHASA) was delighted withthe results the show produced. “We generated over 130 positiveleads and over 70 stakeholder contacts; many visitors showedstrong interest in being represented by our organisation in thehospitality industry, and some stakeholders are interested informing partnerships with FEDHASA. I was initially concernedthat AB7 was not the right platform, but visitor response washighly encouraging. We are really happy we attended thetrade show!”Long-time exhibitor O‘Yeah Sweets, which manufactures avariety of sweets including eclairs, chewy candy and toffee,also had very positive results from participating. ProductionManager Batuhan Koksal said his stand drew a fantasticresponse: “AB7 is always successful for us! This year we pickedup a lot of excellent leads from neighbouring African countries.”

For the last 11 years,AB7 has grown into aphenomenally successfulexhibition for stakeholders inthe food and beverageindustry,” says show organiserJohn Thomson of ExhibitionManagement Services.“AB7 is optimally positionedas the springboard intoAfrican markets and hasbecome the definitive eventfor business owners tonetwork with vendors bothlocally and internationally,and establish lastingrelationships.

3. Panel Stand

Designed for small business, suppliers withlimited budgets or companies that onlyhave services to sell. A low cost exposurethat still gives you all the benefits that “gowith the show” including face-to-facecontact with potential customers,suppliers and industry colleagues.Includes: 3m2 floorspace, standardexhibition services, panelling and carpets,1 x coffee table, 2 x chairs, 1 x brochureshelf, 2 x spotlights, company name onthe back wall, 50 word company profileplus product listing in the official buyersguide.(Note: placement of panel stands is at thediscretion of the organisers – no particularposition can be guaranteed)

(A) SADC registered CompaniesR 10 850 ex VAT per unit

(B) Non-SADC registered CompaniesUS $ 1 700 per unit

4. Market Stand4m2 floorspace (2m x 2m), standardexhibition services, shell scheme andcarpets, 2 x spotlights, company nameon the fascia (please note: no furnitureincluded - no power point)

No furniture – no power pointR 11 175 per unit ex VATUS $ 2 112 per unit

Including power point onlyR 11 585 per unit ex VATUS $ 1 800 per unit

5. SPECIAL6m2 stand package

R 18 520 ex VAT orUS $ 3 115

Includes: 6m2 floorspace, standardexhibition services, carpets, 2 x spotlights,1 x plugpoint, 2 x chairs, 1 x table andcompany name on the fascia.

Exhibition ServicesExhibitors will receive a complete ServicesManual once their participation has beenconfirmed. This manual allows participantsto order extras they may deem essentialfor the successful design of their stand.

Official ContractorsIn the overall interests of efficiency, theOrganisers have, in certain cases,appointed official contractors. Wheredesignated, the exhibitors and theircontractors are obliged to use the servicesof such appointees. Check the ServiceManual for details.

Official Catalogue andBuyers GuideA full colour A4 publication will catalogueproducts and services offered. Entries arefree to exhibitors. Advertising opportunitiesexist to enhance your company’sstanding amongst regional buyers.

The organisers will implement a powerfulpublicity package which will incorporatea mix of marketing elements designed tostimulate visitor and delegate atten-dance. These elements will include pressreleases, paid advertising, direct mail,radio campaigns, electronic mailing,complimentary tickets and e-tickets plusa V.I.P visitor programme. The campaignis ongoing and open ended.The organisers are committed to exploreany other opportunities to maximiseexposure as and when these areidentified.

Public Relations & AdvertisingAfrica’s Big Seven media partnerstogether with other relevant local,regional and inter-national press will carryan ongoing programme of advertisingand editorial coverage in the lead up tothe event. The exhibition, exhibitor’sofferings and conference details will allfeature.

Complimentary Tickets& Direct MailComplimentary admission tickets will becarried in all media partner publications.They will also be mailed to prospectivebuyers. Each exhibitor will be issued with250 tickets for distribution to their ownprospects or client base.

Continental exposureExtensive regional buyer travel packagesare being developed in conjunction withthe conference programme to stimulateinbound visitors.

The VenueGallagher Convention CentreMidrand – JohannesburgSouth Africa

Exhibition DatesSunday 21st June toTuesday 23rd June 2015

Exhibition HoursSunday & Monday 10h00 to 17h00Tuesday 10h00 to 16h00

Business Visitors OnlyAdmission to Africa’s Big Seven 2015 willbe by invitation, business card or delegatepass only. NO public admission.

Participation costs(Note: SADC denotes Southern AfricanDevelopment Community)

1. MaxiValue Walk on PackageThe most cost effective option for stands9m2 to <18m2.Contract includes: Space, all standardexhibition services, carpets, shell scheme,s ingle phase 30 amp electr icalconnection, 1 x 15 amp plug point, 2 xspot lights, 1 x conference table, 2 xconference chairs, and 1 x fascia name.

(A) SADC registered CompaniesR 2 800 per m2 ex VAT

(B) Non-SADC registered CompaniesUS $ 430 per m2

2. Floorspace OnlyIncludes: space only plus all standardexhibition services.For custom built stands of any size.

(A) SADC registered CompaniesR 2 350 per m2 ex VAT

(B) Non-SADC registered CompaniesUS $ 370 per m2

Exhibition Information

Technical Infrastructure

Publicity and Promotion

City of Jo’burg BusinessMatchmaking Programme

Networking takes on new meaning. By pre-profiling, pre-matching and pre-scheduling oneon one meetings for all registered Exhibitors, Visitorsand Conference delegates the BusinessMatchmaking Programme delivers a powerfulnetworking platform to all exhibition participants.How it works: All confirmed participants areprovided with a pre-matched report – specific totheir industry segment and target markets at theevent – allowing them to select who they wouldl ike to meet. The competent bus inessmatchmaking team does the rest, schedulingand confirming the relevant business meetings.

The Continent’s

largest annual

Food & Beverage Industry

trade event

2014 Post Show Report

• AB7 Exhibitors 225 companies

• Participating countries (35 countries)Austria, Bahrain, Belarus, Brazil, Botswana, China, Egypt, France, Ghana, Hong Kong, India, Indonesia, Iran, Italy, Japan, Jordan,Malaysia, Mauritius, Morocco, Namibia, Pakistan, Peru, Poland, Saudi Arabia, Seychelles, South Africa, Sri Lanka, Taiwan, Turkey, Ukraine, United Arab Emirates, United Kingdom, Vietnam, Zambiaand Zimbabwe

• Visitors registered 8,642

From 44 countries

• Visitors and delegates from Angola, Australia, Belarus, Botswana, China, Democratic Republic of Congo, England, Ethiopia, Gambia, Germany, Guinea – Bissau, Ghana, Hong Kong, Hungary, India, Ireland, Iran,Italy, Japan, Kenya, Lesotho, Malawi, Mozambique, Mauritius, Namibia, Netherlands, Nigeria, Poland, Reunion, Seychelles, SouthKorea, Spain, South Africa, Sri Lanka,Swaziland, Switzerland, Tanzania,Thailand, Turkey, Uganda, USA, Ukraine, Zambia, Zimbabwe

Visitor Demographics • Visitors seniority 53.68% of visitors were owners, MD’sor directors of companies(17.16% were management)

• Visitors purchasing power 46.96% of visitors could authorisea purchase(7.35% claimed to be able to specify a purchase whilst 17.39% were able to recommend)

Visitors reason for attending the events1. Looking for new business 45.68%2. See what’s new on the market 43.76%3. Networking with other businesses 38.33%4. Wanting to make international business contact 26.54%5. Looking to start a business 12.07%

• Do you like the idea of the two events being combined YES 95%

• How did you rate the exhibition(s) GOOD 64%

• Would you recommend a business colleague to visit the show YES 95%

• Were there any companies that you expected to see that were not present YES 87%

• Do you believe that these exhibitions are of value to the retail trade YES 94%

• Will you visit the show(s) again next year YES 95%

July 2014

Visitor attitudes to the show(s)

Brought to you byAfrica's LeadingExhibition Specialists

Tel: +27 11 783 7250 • Fax: +27 11 783 7269 • P O Box 650302, Benmore 2010, South Africae-Mail: admin@exhibitionsafrica.com • Website: www.exhibitionsafrica.com

Visitor Demographics contd.

• Special interests claimed by visitors:Kosher 24.46%Halaal 15.79%Vegetarian 11.55%

Visitors Business profiles• Manufacturer 25,18%• Wholesaler 10.71%• Distributor/agent 30.05 %• Retail independent 14.95%• Retail chain 2.44%• Importer 14.99%• Hospitality/Food service 21.60%Note: Some visitors registered multiple interests.

Which of the seven components was of primary interest inpriority order1. Pan Africa Retail 34,21%2. Retail Solutions 31.41%3. FoodBiz Africa 37.77%4. FoodTech Africa 33,77%5. Agrifood 30.10%6. DrinkTech 27.54%7. Interbake Africa 20.82%

THE COMBINED EVENTS OF

SAITEX AND AFRICA’S BIG SEVEN

ATTRACTED A TOTAL OF

• 854 EXHIBITORS

• 14,657 VISITORS