Affiliated Retailer Nationwide Network – Distributor Billed2016

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Passenger & Light Truck Products

Core Merchandising Plan For Affiliated Retailers

A global leader in tire technology and innovation, Bridgestone engineers performance-driven passenger and light truck tires for virtually every vehicle and application. Bridgestone tires are featured as original equipment on a wide range of models produced by the world’s premier automobile manufacturers. The brand offers several consumer replacement tire lines, which are specially designed to meet the needs of today’s drivers.

For more than 100 years, Firestone passenger and light truck tires have worked hard and delivered dependability. The brand is a preferred original equipment tire for many of today’s leading automakers and provides a wide breadth of replacement tire solutions.

Bridgestone sells the Fuzion line of tires through its network of affiliated retailers. Designed with value and performance in mind, Fuzion tires are available in a range of sizes that fit sedans, minivans, crossover vehicles and SUVs.

Potenza S04 Pole Position Potenza RE050 Potenza RE050A Potenza RE11^ Potenza RE11A^ Potenza RE71R^ Potenza RE760 Sport Potenza RE960AS Pole Position RFT Potenza RE970AS Pole Position Potenza RE97AS

DriveGuard Dueler H/L 422 Ecopia Dueler H/L Alenza Dueler H/L Alenza Plus Dueler A/T Revo 2 Dueler HP Sport Dueler HP Sport AS

Turanza Serenity Plus Turanza EL400

Ecopia EP422 Ecopia EP422 Plus

Blizzak DM-V1 Blizzak DM-V2 Blizzak LM-32 Blizzak WS-80 Blizzak W965

Destination A/T Destination LE & LE2 Destination M/T

Firehawk Wide Oval Indy 500®

Firehawk Wide Oval AS

FR 710

Transforce AT Transforce HT Winterforce

Winterforce UV Winterforce LT

ChampionTM Fuel Fighter

Fuzion SUV Fuzion Touring Fuzion UHP

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Tire Protection Plan – Three Types of Dealers(1) Offer & Self Administer• Can Now Offer Nationwide Coverage

• Tire Protection Plan coverage must be listed on the original sales ticket

• Still responsible for the warranty at your location

• No Chargeback for Warranty Outside 25 Mile Radius

• Replacement / Flat Repair / Roadside Tire Change Reimbursement

• No cost to you

(2) Offer & Pay for Administration• Continue to Offer Nationwide Coverage at a Reduced Rate on Bridgestone and Firestone Brand ($4.50 per tire)

• 5% of Selling Price on all Other Brands.

• No Chargeback Regardless of Location Handling Warranty. (Including his own)

• Replacement / Flat Repair / Roadside Tire Change Reimbursement

(3) Does not offer a tire protection plan: NO CHANGE!

Network Support

Nationwide Service Warranty• Covers standard repairs (12 mo. / 12,000 miles)

• Outside 25 mile radius of originating retailer

• No charge back to originating retailer

• Is an extension of the dealer’s normal service warranty

Nationwide Tire Protection Plan• Three Year Coverage

• Replacement (Pro-rated after the first 33% of tread wear)

• Flat Repair

• Roadside Tire Change Reimbursement

Nationwide Warranties

...Even A New Tire Can Go FlatAsk one of our Consultants about our

Nationwide Tire Protection Plan

Honored at over 35,000 locations in the US and Canada

...Even A New Part Can Fail

Ask one of our Consultants about our Nationwide Tire Protection Plan

Accepted at over 35,000 locations in the US and Canada

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Network Support

Enhanced Program Support

Network Support PackageBridgestone Affiliated Retailer Image Kit - For New Points of Sale

• In-Store images identifying YOUR location as a participant

• Drives consumer acceptance

Bridgestone Affiliated Retailer In-Store Image and Brand Kit

• Flexible use generic POP

• Special sales use to drive awareness

Promotional POP Kits National Sales Events

• Bridgestone, Firestone and Fuzion brand in store POP

• POP supporting National Sales Events

• Blizzak and Winterforce POP for winter markets

Brand POP Kits New Product Launch

• POP supporting New Product Launches

• Drives and supports national launch efforts

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Program Support Materials• Affiliated Retailer Image Kit

• Brand and Promotional P.O.P. Kits

• Retail P.O.P. Kit

• Nationwide Service Warranty

• Nationwide Tire Protection Plan

Provided to Distributor Delivered Affiliated Retailers at NO COST!

Network Support

Network Support Package

All the Tools & More!

As a member of the Bridgestone Affiliated Retailer Nationwide Network, you have access to support tools that are designed to:

...Even A New Tire Can Go FlatAsk one of our Consultants about our

Nationwide Tire Protection Plan

Honored at over 35,000 locations in the US and Canada

Advertising & Sales PromotionsRetail Marketing SupportAffiliated Retailer Discount CardCustomer Invoice HolderEngage Turnkey Email MarketingReward Journey and Great EscapeGrassroots MarketingLocal Search Marketing ProgramMitchell 1 SocialCRM ProgramMoving Targets New Resident Direct Mail ProgramOutdoor AdvertisingProduct BrochuresRetail Print SupportRetail Promotional Radio andTelevisionTelephone On-Hold Messaging ProgramTurnkey Flyer ProgramApparel & AccessoriesApparel and Accessories/Bridgestone Wearable ProgramAutomotive PartsAutoZoneAdvance Professional/CARQUEST Auto Parts National Account ProgramNAPA Parts Program

Automotive Service & Repair AssistanceExcel Tire GaugeIdentifix Direct HitIdentifix Repair HotlineMitchell 1 ProDemandBusiness SystemsComcast BusinessCornerStone Powered by ASATime Warner CableCell Phone ServiceSprintCredit Card ProgramBridgestone Affiliated Retailer Nationwide Network Credit CardCFNA Credit Card Processing SolutionEducation & TrainingCar Care Academy KitConsumer Tire Education NetworkEquipment FinancingCurtis Funding GroupIncentive ProgramsDriving Force ProgramPremium Tire Ownership ProgramInternet DevelopmentTCS Website ProgramNet Driven Web SolutionsNationwide Network Warranty ProgramsNationwide Repair WarrantyNationwide Tire Protection

Retail POPAffiliate Retailer Image KitIn-Store Image & Brand KitNational Sales EventsNew Product LaunchOffice SuppliesOfficemaxOils & LubricantsSHELLProductsBridgestoneFirestoneFuzionSatellite TelevisionDIRECTV For Your BusinessSell Out ProgramsGovernment SalesLight Truck FleetNational AccountsPurchase ResaleSocial Media ManagementOptimize Social MediaStore DisplaysRetail/Showroom DisplaysSpectrio Digital SignageUniformsCintas Uniforms

For details visit www.affiliatedretailer.net

• Attract New Customers

• Keep Your Current Customers Returning

• Promote Your Business

• Help Offset Your Operating Costs

• Sell More Tires

• And More!

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Retailer Brand Support

Qualifying Affiliated Retailers Can Earn:• Retail Brand Support – Quarterly

• Volume Bonus – Annually

• Paid to you Direct by check from Bridgestone

• Track your purchases online at www.affiliatedretailer.net

Bridgestone & Firestone Minimum Unit Purchases:• 225 Quarterly / 900 Annual - Major Brand (PS & LT)

• Once Qualified, earn support for your purchases of Bridgestone, Firestone & Fuzion

• Retro payout each quarter

Support by Brand

Retail Brand Support

RETAILBRANDSUPPORT

$6.00 / tire

$4.00 / tire

$2.00 / tire

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Volume Bonus

Paid Direct to You From Bridgestone• Personalized check payable to your business.

• Personalized statement with quarter results.

• Check void if not deposited in 60 days.

• Your correct mailing address important!

Retailer Brand Support

Direct Settlement

Bridgestone, Firestone & Fuzion Volume Bonus:• Minimum 900 Bridgestone and/or Firestone brand to qualify for Volume Bonus

• Three levels – qualify & paid on three brands

• Paid to active Affiliated Retailers annually

Volume Bonus: 1,500 – 2,499 2,500 – 3,999 4,000+

$1.00 / tire $2.50 / tire $4.00 / tire

$1.00 / tire $2.50 / tire $4.00 / tire

$0.50 / tire $1.00 / tire $1.50 / tire

VOLUMEBONUS

U.S.Bridgestone Americas Tire Operations, LLC

535 Marriott DriveNashville, TN 37214

615-391-0088

bridgestonetire.comfirestonetire.com

©2016 Bridgestone Americas Tire Operations, LLCAll Rights Reserved

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