AdWords Illustrated by Cats

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Google AdWords Ryan Shenefelt Cats presented by illustrated by flickr user ba2erjob32

description

The world of AdWords and the world of Cats are both daunting, yet exciting places. Loaded with so many features it may be tough to master them all...but just take things slow...like a cat stalking it's prey (don't tell your cat it's just a laser pointer).

Transcript of AdWords Illustrated by Cats

Page 1: AdWords Illustrated by Cats

Google AdWords

Ryan Shenefelt

Cats

presented  by  

illustrated  by  

flickr  user  ba2erjob32  

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Determine Issues

Biggest Sellers

Be a Consumer

flickr  user  ba2erjob32  

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flickr  user  anwar  hu  

Campaign

Adgroup

Keywords

Ads

flickr  user  tresiornigel  

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Keyword Planner

Campaigns

Segments flickr  user  anwar  hu  

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AdRank = Max CPC x Quality Score

Your Price = AR Below /Your QS +.01

flickr  user  anwar  hu  

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Create Ads

Display Network

Default Bid flickr  user  jaimewalsh  

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Ad Extensions

First Page

Conversion Code

This  is  My  Cat  

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Budget

Conversions

Weird Keywords

flickr  user  myphotojag  

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Thanks!

[email protected]

flickr  user  Bu2erfly  Psyche