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Century 21 Sells Walter White's House in the OnlyWorthy Brand Tie-In to the Breaking Bad Finale'Fit for a king'

By Tim Nudd

any brands tried to ride the Breaking Bad bandwagon for last night's

series finale, with results that were generally clumsy or worse. The

exception was Century 21's inspired listing of Walter White's

Albuquerque home for sale on Craigslist. The house is "fit for a king,"

says the promotional copy, which had lots of fun little plot points worked into it.

Don't get sucked in, though—it might actually be in worse condition than the listing

would indicate.

The stunt was dreamed up by Mullen, whose group creative director Tim Cawley tells

Ad Age: "The thinking was simple: Despite its dark, unsettling twists and turns,

Breaking Bad is a show about family. When families are ready to move on to new

things, Century 21 is at the ready. So the final episode of Breaking Bad seemed a

perfect opportunity for Century 21 to weigh-in with a little tribute."

Full text of the Craigslist listing below.

3BR/2BA Albuquerque ranch is fit for a king. In-ground pool with lovely patio,

perfect for grilling with family. Two-car garage for a Pontiac Aztek, Chrysler 300 or

both. Water heater replaced in 2009. Secret crawl space great fun for kids. Near

airport. Great local schools with dedicated teachers who take an interest in students.

World-class local hospitals. Perfect for outdoorsmen, with first-rate area camping

and RV spots. MOTIVATED SELLER. MUST BE OUT BY SUNDAY, 10:15 PM.

MAKE AN OFFER TODAY.