Advice to startups with the wisdom of hindsight
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Transcript of Advice to startups with the wisdom of hindsight
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Advice to Startups.
With the Wisdom of Hindsight
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Research thoroughly.
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Research thoroughly.
● Find out the pitfalls BEFORE IT’S TOO LATE.
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Research thoroughly.
● Find out the pitfalls BEFORE IT’S TOO LATE.
● But don’t get too comfortable researching. YOU HAVE TO TAKE THE LEAP ONE DAY.
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Find a good mentor.
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Do the math on cashflow.
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Do the math on cashflow.
Stick to your budget.
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Niche down But don’t become too niche.
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Not all advertising works.
Only spend money in media with proven results.
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Not all advertising works.
Only spend money in media with proven results.
● That could be anything from YouTube to Mail Box Drops. Keep an open mind.
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Not all advertising works.
Only spend in media with proven results.
● That could be anything from YouTube to Mail Box Drops. Keep an open mind.
● Traditional areas of marketing don’t necessarily deliver results.
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Address your biggest weaknesses.
You know what they are.
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Build a detailed customer database.
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Surround yourself with expert knowledge.
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Automate and outsource where possible.
So you can grow the business.
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Build mutual relationships
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Build mutual relationships
● Seek them out
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Build mutual relationships
● Seek them out● Give them time, creativity and energy
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Provide wider offerings to existing clients.
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Provide wider offerings to existing clients.
● Be creative about what you can offer.
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Provide wider offerings to existing clients.
● Be creative about what you can offer.
● Always ask the “Do you want fries?” question.
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Implement consistent branding from day one.
Logo
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Implement consistent branding from day one.
● Get a professional website
Logo
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Implement consistent branding from day one.
● Get a professional website● Carry branding throughout your whole business
Logo
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Business skills matter
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Business skills matter
● You can be great at what you do without having great business skills.
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Business skills matter
● You can be great at what you do without having great business skills.
● Develop business skills, or outsource them.
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Constantly evaluate
● Measure everything and assess.
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Constantly evaluate
● Measure everything and assess.● Abandon ideas that aren’t working.