Advertising Strategy - Guia estratégico para a publicidade e propaganda.
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Advertising Strategy - Guia estratégico para a publicidade e propaganda. Advertising Strategic Briefing.
Transcript of Advertising Strategy - Guia estratégico para a publicidade e propaganda.
ADVERTISING STRATEGY / BRIEFING
1. Product / Service:
What, precisely, is your advertising selling?
2. Objective:
What must your advertising achieve?
3. Target Market:
Who is the primary focus of your advertising?
4. Strategy:
How will your advertising achieve your objective?
5. Proposition:
Whats the hook that will attract the target market?
6. Support:
Why does the product interest this target market?
7. Competition:
Who else is fighting for your target markets attention in this area?
8. Mandatory Elements:
Whats to appear in the advertising? - (Eg. A legal requirement.)
9. Tone of Voice:
Describe the campaigns character - In three adjectives. Max!
10. Desired Consumer Response:
What do you want your target audience to do, feel or think after seeing the advertising?
11. Media Requirement:
Where will the advertising appear?
