Advertising - Lesson Plan
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Transcript of Advertising - Lesson Plan
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Amity School of Communication
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Amity School of Communication
BJ&MC, 1st Semester
Sec- B & C
FUNDAMENTALS OF ADVERTISING
Course Code- BJM 102
By- Tanu Bhargava
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Amity School of CommunicationCourse Structure
Session starts- 18th July’11 Credit Unit- 04 Sessions
scheduled: 45(3*15) Self Study Hours: 30
• Objective: This module will help students understand the
concepts of advertising. The students will understand the advertising scenario in India, organizational structure, and brand-management. Students will have an opportunity to explore various creative fields involved in making advertisements. 2
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Amity School of CommunicationSession Progress
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Session is divided into 4 modules
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Amity School of CommunicationWeek 1
(18th July-24th July)• Module 1- Introduction to Advertising,
types of ads and mediums to advertise Introduction , Showcasing advertisements,
understanding the need for them, Defining advertising
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Week 2(25th July-31st July)Types of advertisements- Classified, Financial, Corporate with examples
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Amity School of Communication
Week 3 (1st Aug-7th Aug)
Types of advertisements- Public Service, Institutional, Advertorials, Souvenirs, Promotional with examples
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Week 4(8th Aug-14th Aug)
Group Activity- Students will be making an advertorial or a souvenir of the brand thus, be given to them.
Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile
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Amity School of CommunicationWeek 5
(15th Aug-21st Aug)
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Week 6(22nd Aug-28th Aug)
Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile
Module 2: Understanding Markets and Advertising concepts
Market- Definition, Functions and Types
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Amity School of CommunicationWeek 7
(29th Aug-4th Sep)
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Week 8 (5th Sep-11th Sep)
Concepts of Advertising and key terminologies
Class Test- 10 marksAdvertising campaigns, case study,
examples
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Amity School of Communication
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Week 10(19th Sep-25th Sep)
Guest LectureAdvertising campaigns, Celebrity endorsements, Embedded ads- case study and examples
Week 9(12th Sep-18th Sep)
Embedded Advertising Group Presentation- 10 marks - The
student is supposed to make a presentation on advertising campaigns related to a product so given to them
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Amity School of Communication
Week 11(26th Sep-2nd Oct)
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Module 3-Understanding Advertising agencies structure and their functioningTypes of advertising agencies, structure of advertising agencies, function of each department Structure of advertising agencies,
function of each department
Week 12(3rd Oct-9th Oct)Functions of each department in advertising agencies and revenue generation
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Amity School of CommunicationWeek 13
(10th Oct-16th Oct)
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Week 14(17th Oct- 23th Oct)
Module 4: Understanding ASCI rules and regulations and ethics in advertising
ASCI rules and regulations- case discussion
Class Test – 5marks Ethics in Advertising- case studies
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Amity School of CommunicationWeek 15
(31st Oct-6th Nov)
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Revision, cross questioning sessions in the class, understanding the art of answering the questions, working on the case studies
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Amity School of CommunicationAssessment
Sheet
1205 marks for Attendance
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Amity School of Communication
Thank You!!
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