Lesson plan Intermediate / Upper-Intermediate · 2019. 6. 25. · Advertising Lesson plan –...

Advertising Lesson plan – Intermediate / Upper-Intermediate

Julia Guseva – http://elt.comfortenglish.com

WARM-UP

1. Discuss the quotations:

“Doing business without advertising is like winking at a girl in the dark. You

know what you are doing, but nobody else does.”

“Let advertisers spend the same amount of money improving their product

that they do on advertising and they wouldn't have to advertise it.”

"The most powerful element in advertising is the truth."

“Advertising is the art of convincing people to spend money they don't have

for something they don't need.”

http://elt.comfortenglish.com/http://elt.comfortenglish.com



2. Answer the questions:

1) Why do you prefer to buy one product over another?

2) Should advertisers be allowed to advertise to children?

3) Should alcohol or tobacco companies be allowed to advertise? Why or why

not?

4) What do you think of celebrity endorsements?

5) Do political parties in your country use TV advertising? If so, should they?

6) Do you often buy a particular brand when you buy something? Why?/Why

not?

VOCABULARY

1. How often do you see advertisement during the day? Where? Do you buy the

products which you see in advertisement?

2. Match types of advertisement with the categories (sometimes more than one

category is possible):

Ads in mobile applications

Advertisement panel

Handout flyers and leaflets

Commercials

Social media ads

Pop-ups

Cold calls

Small ads

Posters on vehicles

Events sponsorship

Billboards

E-mails




Television/Radio

Newspapers/Magazines

Internet/online

Outdoors (streets,

shops etc.)

Others

3. Discuss:

Which of the types above do you see the most?

Which of them are you Ok with?

Which of them irritate you the most?

4. What type of advertisement would you choose for promoting one of the

following items? Why?

- digital camera

- cooking equipment

- language school

- car accessories shop

- apartment for rent

- luxury car




READING

1. In your opinion, why the food looks so delicious on the advertisement photos?

What tricks do you know?

2. How are these words connected with creating of attractive and tasty image on the

photos? Suggest ideas.

shoe polish – cotton balls –refrigerator – mashed potatoes – hairspray – glue –

clay – motor oil

3. Look at the food pictures below. Which tricks do you think were used when

making the photos?

4. Read the text and find out. Then tell what made them look so good.




1. Fresh tomato. They use hairspray and deodorant to make vegetables look

fresh. And you thought that “freshness” was natural? Awww! Of course not! It’s

hairspray (and occasionally deodorant) that makes veggies and fruits look “fresh”.

2. Steam over food. They heat up wet cotton balls to get them tempting steam.

Food looks even more tempting if it’s hot, isn’t it? However, there are other ways

to get them tempting steam.

3. Pancakes with syrup. Those pancakes look yummy. It’s because they pour

some motor oil on them. And you thought it was maple syrup or honey? Pancakes

would’ve soaked them all. Hence, motor oil it is.

4. Beautiful butterfly. Oh look! Such an amazing butterfly! It’s not the camera.

It’s not the lens. It’s the refrigerator. Advertisers often refrigerate insects for a

few hours before photographing them. Putting them in the cold makes them lazy,

and hence, gives you that awesome pic.

5. Frozen ice-cream. See that “ice-cream” on those ice-cream cones? That’s

actually mashed potatoes. Logic behind using mashed potatoes: real ice-cream

would melt in a second under the hot lights. Seems legit.

6. Milk in the bowl. See that “milk” in the cereal bowl? It’s actually glue. Because

milk would make the cereal all soggy. Glue, on the other hand, makes the cereal

flakes look fresh.

7. The grilled chicken. That grilled chicken looks so perfect! That’s because

they’ve rubbed shoe polish on it. That perfectly grilled chicken often has traces of

shoe polish on it. Eat that!

8. Food on the plate in a particular position. Want the plate and food to stay in a

particular position? Allow clay to help you out. While photographing, angle is

everything. However, some angles are hard to achieve. Because of gravity.




IDIOMS

1. Why do companies use idioms in their advertisements?

2. Look at the advertisements with using idioms on the next page.

What products do they advertise?

What is the message of each advertisement?

Can you identify idiomatic expressions?

What might they mean?

2. Match the idioms with their meanings:

a) to become less angry and more relaxed - …………………………………………………………..

b) to have difficulty in speaking because your throat feels dry and you want to cough

- ..............………………………………………………………………………………………………………………..

c) an obvious problem that people don’t want to talk about -

………………………………………………………………………………………………………………………………..

d) to waist the time doing some pointless activities -

………………………………………………………………………………………………………………………………..

e) extremely good - …………………..…………………………………………………………………………….

f) to adopt an environmentally friendly lifestyle - ……………………………………………………

3. Why these idioms are used in these advertisements?

4. Think of other life situations when you could use these expressions.




KEY

Vocabulary

2.

Television/Radio

Commercials

Newspapers/Magazines

Small ads

Internet/online

Ads in mobile

applications

Commercials

Social media ads

Pop-ups

E-mails

Outdoors (streets,

shops etc.)

Advertisement panel

Handout flyers and

leaflets

Posters on vehicles

Billboards

Others

Cold calls

Events sponsorship

Idioms

2

a) Cool down

b) Frog in your throat

c) Elephant in the room

d) Monkey around

e) Out of this world

f) Go green

Lesson plan Intermediate / Upper-Intermediate · 2019. 6. 25. · Advertising Lesson plan –...

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