Advertising in Arab countries The Coca Cola Poster.

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Transcript of Advertising in Arab countries The Coca Cola Poster.

  • Slide 1
  • Slide 2
  • Advertising in Arab countries The Coca Cola Poster
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  • Communication Model
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  • Communication channels
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  • Communication technology How quickly must the information reach the audience? Will there be feedback from the communication? What technology will the audience need to receive the communication? Are there technical difficulties or learning curve issues to address?
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  • Communication technology Are there access or security issues with the communications technology? Is the particular mode of technology likely to become outdated? What is the relative cost of each technology?
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  • Communication methods
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  • Communication types
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  • Communication Skills
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  • Developing Great Communication Skills Understand & follow the communication model (Sender, Receiver, Message, Noise) Take informal approach when communicating with stakeholders outside status meetings Develop effective listening skills appear interested make eye contacts put your speaker at ease recap what the speaker said in your words do not interrupt
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  • Communication Management Plan Main Contents Stakeholder communication requirements Information to be communicated Reason for distributing the information Time frame and frequency Responsible person/party to prepare and/or communicate Responsible person/party for authorizing release of confidential information
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  • Communication Management Plan Main Contents Persons who will receive the information (distribute to) Communication method, type and technology Allocated resources to perform communication, time and budget Escalation process Updating & refining the communications management plan Glossary of common terminology Project information flowcharts Communication constraints
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  • Tips to Create a Communications Management Plan Determine the communication needs of project stakeholders. Evaluate any constraints and assumptions. Determine the appropriate communications technologies. Distribute the communications management plan to project stakeholders. Include activities for preparing project reports and documentations Set enough time for meetings
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  • Tips to Distribute Project Information Distribute information in accordance with the communications plan. Use effective communication skills to exchange information. Monitor the communications system for feedback to ensure messages are getting through as planned. Analyze effects on project execution and control when unexpected
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  • Tips to Distribute Project Information information requests surface. Be prepared for the meetings, insist on the team to be prepared Dont count on verbal communication for approvals, get it in writing SMART follow up is a key success for your project: Stakeholders receive your message Stakeholders understand what you mean Stakeholders take necessary actions
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  • Tips to Report Project Performance Distribute information in accordance with the communications plan. Use effective communication skills to exchange information. Monitor the communications system for feedback to ensure messages are getting through as planned. Analyze effects on project execution and control when unexpected
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  • Tips to Report Project Performance information requests surface. Be prepared for the meetings, insist on the team to be prepared Dont count on verbal communication for approvals, get it in writing SMART follow up is a key success for your project: Stakeholders receive your message Stakeholders understand what you mean Stakeholders take necessary actions
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  • Tips to Report Project Performance Analyze work results against planned performance. Hold performance reviews. Determine the type of report needed for the information being reported. Prepare professional performance reports. Balance the cost, time, and logistics of preparing performance reports against the benefits gained. Measure and monitor performance consistently throughout the project.
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  • Tips to Manage Stakeholders Be flexible in communications with senior management. Assign, track, and resolve open issues. Process change requests in order to update the communications plan. Take corrective action to bring project performance in line with stakeholder expectations. Document lessons learned.
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  • Communication Activity Group1Develop a communication management plan (who will receive what information, when and how?) Group2In the middle of your project, one critical resource of the project team big member resigned and wants to quit immediately. What is your plan?, and how you will communicate this information with the stakeholders? Group3The senior management asked you to hold on some activities which definitely will delay the project. How are you going to deal with this request? Group4In the middle of your project, the CEO informed that a VIP guest is visiting the company and he wants you to prepare a 15 minutes presentation about the project. What topics will you include in the presentation?
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  • Questions
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  • 1. Extensive use of - communication is most likely to aid in solving complex problems. A. verbal B. written C. formal D. nonverbal
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  • Answer is (B)
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  • 2. The work breakdown structure can be an effective aid for communication in which situation(s)? A. Internal within the project team B. Internal within the organization C. External with the customer D. Internal and external to the project
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  • Answer is (D)
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  • 3. The MOST likely result of communication blockers is that: A. the project is delayed. B. trust level is enhanced. C. conflict occurs. D. senior management is displeased
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  • Answer is (C)
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  • 4. Communications are often enhanced when the sender the receiver. A. speaks up to B. uses more physical movements when talking to C. talks slowly to D. shows concern for the perspective of
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  • Answer is (D)
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  • 5. Formal written correspondence with the customer is required when: A. defects are detected. B. the customer requests additional work not covered under contract. C. the project has a schedule slippage that includes changes to the critical path. D. the project has cost overruns.
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  • Answer is (B)
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  • 6. A project manager has a problem with a team member's performance. What is BEST form of communication for addressing this problem? A. Formal written communication B. Formal verbal communication C. Informal written communication D. Informal verbal communication
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  • Answer is (D)
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  • 7. Communications under a contract should tend toward: A. formal written communication. B. formal verbal communication. C. informal written communication. D. informal verbal communication.
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  • Answer is (A)
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  • 8. The project status report is an example of which form of communication? A. Formal written communication B. Formal verbal communication C. Informal written communication D. Informal verbal communication
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  • Answer is (A)
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  • 9. When a project manager is engaged in negotiations, nonverbal communication skills are of: A. little importance. B. major importance. C. importance only when cost and schedule objectives are involved. D. importance only to ensure you win the negotiation.
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  • Answer is (B)
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  • 10. A large, one-year telecommunications project is about halfway done when you take the place of the previous project manager. The project involves three different sellers and a project team of 30 people. You would like to see the project's communications requirements and what technology is being used to aid in project communications. Where will you find this information? A. The project management plan B. The information distribution plan C. The bar chart D. The communications management plan
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  • Answer is (D)
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  • Thank you