Advertising. Functions of Advertising Ads give _____________ to consumers? information.
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Transcript of Advertising. Functions of Advertising Ads give _____________ to consumers? information.
AdvertisingAdvertising
Functions of AdvertisingFunctions of Advertising
Ads give _____________ to Ads give _____________ to consumers?consumers?
information
_________ a new product or _________ a new product or service.service.
Introduces
AdvertisingAdvertising
Helps to _____ _____ TV, Helps to _____ _____ TV, Magazines, Newspapers, Radio, Magazines, Newspapers, Radio, etc. companies pay for etc. companies pay for advertising space or time.advertising space or time.
AdveritisingAdveritising
Helps to Helps to Pay ForPay For Tv, magazines, Tv, magazines, newspapers, radio, etc. Companies newspapers, radio, etc. Companies pay for advertising space or time.pay for advertising space or time.
AdvertisingAdvertising
Serves the public with ______ Serves the public with ______ ________ _____ such as anti-________ _____ such as anti-drugs/ smoking campaigns.drugs/ smoking campaigns.
PublicService Ads
AdvertisingAdvertising
Promotes Promotes __________________________
AdvertisingAdvertising
Promotes Promotes competitioncompetition
AdvertisingAdvertising
Allows to you to doAllows to you to do __________ __________ shopping.shopping.Comparison
Problems with Problems with AdvertisingAdvertising
ProblemsProblems
_________ _______ and _______ are _________ _______ and _______ are used to avoid making direct statement. used to avoid making direct statement. They ______ _______ but they do not They ______ _______ but they do not give all the details cleary.give all the details cleary.
Invisible words Puffery
Don’t Lie
ProblemsProblems
Ads create a ______ by appealing to Ads create a ______ by appealing to your _________ and ___________.your _________ and ___________.
wantemotions insecurities
ProblemsProblems
Ads _________ tv, radio programs, Ads _________ tv, radio programs, and clutter newspapers and and clutter newspapers and magazines.magazines.
interrupt
ProblemsProblems
Advertisements are ______ and Advertisements are ______ and ultimately that expense is passed on ultimately that expense is passed on to the consumer.to the consumer.
costly