ADVERTISING

Diane GibsonWEBSTER HIGH SCHOOL

An Overview

Advertising is were a company is trying to persuade people to buy goods and services.

An advertising agency is a marketing consultant.

Trends in the Industry

PR agencies (place news items about clients in the media)

Direct Marketers (send out annoying junk mail)

Internet advertising (create pop-up or banner ads or design websites for clients)

Departments

Public Relations Marketing

Career Tracks

Advertising Account Manager

Advertising Media Planner

Senior Advertising Copywriter

Senior PR Account Executive

Compensation

There are several different forms but most common is a base salary plus commission on accounts brought in.

Tips on getting hired

Keep a portfolio of class projects done.

Be willing to take an entry level position.

National Major Players

J. Walter Thompson BBDO Worldwide Leo Burnett Worldwide Grey Worldwide McCann-Erickson Worldwide

Love/Hate Tips

Can be a very rewarding job - stay focused.

Can be a very stressful job - stay focused.

Courses to Take:

Intro to Business Intro to Marketing Marketing and Sports

Entertainment

Employers Who Will Hire

Kodak Wegman’s BUELL Advertising

These companies all have internships for high school students

Two-Year College

Monroe Community CollegeA.S. in Business/Marketing

Four-Year College

Rochester Institute of Technology

B.S. in Marketing

Employers in Monroe County

Kodak Wegman’s Keller Advertising & Marketing Inc. Jay Advertising Inc. BUELL Advertising