Advertising and Consumer Decisions
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Objective: At the end of the lesson students will be able to identify and explain different forms of advertising and their purpose.
description
Advertising and Consumer Decisions. Objective: At the end of the lesson students will be able to identify and explain different forms of advertising and their purpose. Advertising Influences Consumer Choice!. - PowerPoint PPT Presentation
Transcript of Advertising and Consumer Decisions
Objective: At the end of the lesson students will be able to identify and explain different forms of
advertising and their purpose.
Advertising Influences Consumer Choice!
http://upload.wikimedia.org/wikipedia/commons/thumb/4/4b/Asian_Family_Customers_Shopping_in_The_Super_Market.jpg/320px-Asian_Family_Customers_Shopping_in_The_Super_Market.jpg
Awareness/Brand Information Comparative Persuasive
Branding Means Remembering!
www.kimmyldavis.com
Branding Has Benefits!
Public Domain: http://pixabay.com/en/quality-seal-value-red-white-icon-65060/
Photo courtesy of Rob Mader, https://www.flickr.com/photos/planeta/5755904623/
Information Sells!
By Mark Harkin (DSCF0210 Uploaded by russavia) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Public Domain: http://pixabay.com/en/computer-notebook-laptop-open-grey-23245/
Comparing Pays Off!
By Pearson Scott Foresman [Public domain], via Wikimedia Commons
OUR BENEFITS ~ THEIR NEGATIVES
It’s all about Persuasion!
Public Domain: TheLeave It to Beaver cast (L–R): circa 1959Public domain: http://pixabay.com/en/emoticons-emotions-smilies-faces-154050/
Choose:
Comparative Persuasive
InformationBrand
Sources:
• Miller, R. L., & Stafford, A. D. (2010). Economic education for consumers. Australia: Thomson/South Western College Publishing. (Original work published )
