LeadingRE

How Social Media Drives

Consumer Decisions

Alexandra Samuel

@awsamuel

HOW MANY PEOPLE BUY AFTER SHARING?

2-4x

≤1x

5x+

HOW DO DIFFERENT NETWORKS DRIVE PURCHASING?

DO PEOPLE BUY WHAT THEY SHARE,OR SHARE

WHAT THEY WANT TO BUY?

HOW DOES SHARING LEAD TO PURCHASING?

HOW LONG DOES IT TAKE TO GO FROM

SHARING TO PURCHASE?

@ AW S A M U E L

@ AW S A M U E L@VISIONCRITICAL@AWSAMUEL@AWSAMUEL

@ AW S A M U E L@VISIONCRITICAL@AWSAMUEL

@VISIONCRITICAL@AWSAMUEL

@ AW S A M U E L@AWSAMUEL

@ AW S A M U E L@AWSAMUEL

@ AW S A M U E L@AWSAMUEL

@ AW S A M U E L@VISIONCRITICAL@AWSAMUEL

@ AW S A M U E L@AWSAMUEL

LeadingRE

Thank you

Alexandra Samuel

@awsamuel

Learn More

From Alexandra Samuel:

Work Smarter with Twitter and HootSuite

Social Media in 3 Hours a Week

From Vision Critical:

What social media analytics can’t tell you about your customers

Sharing is the new buying

From social to sale

From Crowd Companies:

The Collaborative Economy honeycomb

Collaborative economy luxury