Advertising Rates · 2020-04-21 · Electronic Advertising Opportunities The Minnesota School...
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Minnesota’s public schools spend millions of dollars every year on equipment, supplies and services. Reach key decision-makers responsible for setting education policies and making budget decisions — advertise in The Journal, the official magazine of the Minnesota School Boards Association! Advertising Deadlines Advertising Deadline January- February* November 1 March- April February 1 May- June April 1 July- August June 1 September- October August 1 November- December** October 1 *January-February issue — Leadership Conference Program Issue **November-December issue — Leadership Conference Preview Issue Advertising Contacts Erica Nelson, Advertising Representative | [email protected] | 763-497-1778 Betsy Pierre, Advertising Manager| [email protected] | 763-295-5420 Advertising Rates e Journal magazine is a four-time winner of the Star Award for Best Education Magazine, presented by the Minnesota School Public Relations Association. Circulation e Journal is mailed six times a year to 3,800 superintendents, school board members, administrators and others. As a bonus, each issue includes a special Vendor Directory. School Board Members 73% Superintendents , Charter Directors and Other Administration 14% Affiliate and Associate Members 6% Legislators & Media 7%
Transcript of Advertising Rates · 2020-04-21 · Electronic Advertising Opportunities The Minnesota School...
Minnesota’s public schools spend millions of dollars every year on equipment, supplies and services. Reach key
decision-makers responsible for setting education policies and making budget decisions — advertise in The Journal, the
official magazine of the Minnesota School Boards Association!
Advertising Deadlines
Advertising Deadline
January- February*
November 1
March- April
February 1
May- June
April 1
July- August
June 1
September-October
August 1
November- December**
October 1
*January-February issue — Leadership Conference Program Issue**November-December issue — Leadership Conference Preview Issue
Advertising ContactsErica Nelson, Advertising Representative | [email protected] | 763-497-1778
Betsy Pierre, Advertising Manager| [email protected] | 763-295-5420
Advertising Rates
The Journal magazine is a
four-time winner of the Star Award
for Best Education Magazine,
presented by the Minnesota School Public Relations
Association.
CirculationThe Journal is mailed six times a year to 3,800 superintendents, school board members, administrators and others.
As a bonus, each issue includes a special Vendor Directory.
School Board Members
73%
Superintendents , Charter Directors
and Other Administration
14%
Affiliate and Associate Members
6%
Legislators & Media 7%
The Journal Advertising Options
Full payment required | Packages qualify for guaranteed placement with $200 per ad fee
Full page
1/2 vertical
1/2 horizontal1/4
Advertisement Specs/Dimensions
Trim Size
Inside Covers & Fulls
Outside Back Cover (May bleed to 8.625” by 8.125”)
1/2 horizontal
1/2 vertical
1/4
8.5
7
7.5
7.5
3.5
3.5
11
9.5
7.5
4.75
9.5
4.75
Width (in.) Height (in.)Dimensions
Full-Page
Half-Page
Premier
Quality
Economy
One Year
One Year
One Year
One Year
One Year
$3,620
$2,840
$2,280
$1,780
$1,205
Price
Vendor Directory
Listing
Ad in Jan.-Feb.
Journal issueAd in other five issues of JournalPackage
Full
1/2
Full
1/2
1/4
Five - Full
Five - 1/2
Pick Three - 1/2
Pick Two - 1/2
Pick One - 1/2
Outside Back Cover
Full-page Inside Front Cover
Full-page Inside Back Cover
Full Opposite Inside Front Cover
Full
1/2
1/4
Vendor Directory (12 months)
$975
$920
$920
$920
$700
$535
$385
$465
$915
$860
$860
$860
$635
$485
$315
$885
$805
$805
$805
$585
$445
$295
Options Items include page guarantee fee 1x Rate 3x Rate 5x Rate
Journal Advertisement Rates
$1,060
$945
$945
$945
$730
$570
$415
1x Rate
Jan.-Feb. Journal*
*Leadership Conference Program Issue
In the Journal AND Online
$500
$420
$370
$325
$210
Savings
Full-yearE-ad
discount
15%
10%
10%
5%
5%
Special Packages — Turbo Boost Your Dollars!
Advertising ContactsErica Nelson, Advertising Representative | [email protected] | 763-497-1778
Betsy Pierre, Advertising Manager| [email protected] | 763-295-5420
Electronic Advertising OpportunitiesThe Minnesota School Boards Association website (www.mnmsba.org) is a hub for industry information.MSBA’s frequently visited website is a great marketing option!
Receive up to a 15 percent discount per
annual page if purchased as
part of a Journal
package!
$750
$750
$670
$500
$500
$550
$550
$470
$300
$300
Hotlinked Ad Options Full year Half year Maximum Advertisers6 - rotating
6 - static
4 - static
2 - static
4 - static
Ad Dimensions(w x h /300 dpi)900 x 425 pixels
250 x 100 pixels
550 x 225 pixels
550 x 225 pixels
550 x 225 pixels
Website Home Page (www.mnmsba.org) Advertising This is the portal to the MSBA website, and a great spot
for maximum visibility. MSBA has more than 2,500 members. This page gathers 10,000 views per month.
Member Login PageA highly trafficked page where school board members log in to access members-only resources. The page receives 1,000 views per month.
MSBA eClippings PageA daily electronic service updating members with education-related stories from the state’s daily and weekly newspapers. This service has nearly 2,000 subscribers who receive an email link to the page, and gathers 30,000 views per month.
Job Openings PageA popular page listing superintendent, principal and administrative job opportunities around the state. These pages gather 8,000 views per month.
The Leader Landing PageSent twice-monthly via email to all school board members, superintendents, charter school directors and affiliates. This service has more than 3,500 subscribers, who are sent an email with a link to a specific issue. All issues are posted on The Leader landing page. ■ Ad options exist within each issue of The Leader. See next page for rate card for options for The Leader.
For advertising, contact:Erica Nelson, Advertising Representative
[email protected] | 763-497-1778YOUR AD HERE!
MSBA Home Page
MSBA eClippings Page
Members Login Page
MSBA Job Openings Page
The Leader Landing Page
SUMMER SEMINARMinneapolis Marriott Northwest, Brooklyn Park
BOLDLeadership
Keynote speaker:
Jolly CorleyBOLD
LEADERSHIPIN ACTION
REGISTRATION & LODGING at www.mnmsba.org
SAVE THE DATE MONDAY, AUGUST 5, 2019
Keynote speaker:
Susan BrowerCHANGING
STUDENTDEMOGRAPHICS
Other sessions: Phase I: Monday, August 5 (evening) Phase II: Tuesday, August 6 Charter Training: Tuesday, August 6 Early Bird speaker:
(Sunday, August 4)
Bukata HayesDIVERSITY, EQUITY,
AND INCLUSION
The Leader E-Newsletter Advertising OptionsIn addition to the Journal, MSBA offers advertising options in a twice-monthly e-newsletter — The Leader. The Leader highlights important updates for school board members, superintendents, charters and affiliates.
Advertising opportunities are available on a first-come basis. Advertising opportunities exist on The Leader landing page, as well. See Electronic Advertising Opportunities on preceding page for information.
YOUR BANNER AD HERE!Deadlines: Ads should be submitted
one week prior to publication.
Advertisers will appear in each issue during the month they run (two runs per month). Full-year discounts available to Journal package advertisers. See chart on Page 2.
Advertising ContactsErica Nelson, Advertising Representative | [email protected] | 763-497-1778
Betsy Pierre, Advertising Manager| [email protected] | 763-295-5420
The Leader■ More than 3,500 subscribers
■ Sent the 1st & 3rd Wednesdays each month
■ Analysis of education issues targeted toschool board members, superintendents,business officials and administrators
■ Information on upcoming trainings,conferences and events
■ Job openings
■ Legal updates
■ How new laws will affect districts
■ Board governance information
■ Financial savings programs
■ And much more!
Front Page Banner Ad
Inside Banner Ads
Half-Page Ads
Full-Page Ads
$235
$210
$360
$670
$205
$180
$330
$620
1x monthly (two ads
per month)
12x monthly(two ads
per month) Dimensions
7.5”w x 1” h
7.5”w x 1” h
8.5” w x 5.5” h
8.5” w x 11” h
Options
