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The Evolution ofdvertisingChapter 3


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Ch 3: Evolution 2

Influences on the Evolution of

Advertising

Rise of capitalism

Industrial Revolution

Manufacturers pursuit of distribution

channel power

Rise of modern mass media


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Ch 3: Evolution 3

Historical Advertising

Developments

Preindustrialization Era (pre-1800)

Informal newsbook appendages

appear

Early ads resembled todaysclassifieds

The Era of Industrialization(1800-1875)

Dailies grow in popularity

Railroads spread the word


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The Industrial

Revolution was a key

factor in creating a

setting for the growth

of advertising


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Ch 3: Evolution 5


Developments

P.T. Barnum Era (1875-1918)

The consumer culture dawns

Advertising becomes an industry

The 1920s (1918-1929)

Advertising finds fame and glamour

Ads play on social anxieties

Segmentation begins by social class


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During the 1920s, ads

would often play on

social anxieties as a

way to attract and hold

the attention of a

target audience.


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Developments

The Depression Era (1929-1941)

Big Business is vilified

Radio emerges as a new medium

WWII and the Fifties (1941-1960)

Products linked with patriotism

Fascination with science

Nuclear family standard


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Ads from the 1950s

reflected consumers

fascination with

scientific discoveries




Developments The Creative Revolution (1960-1972)

Creatives gain control

Advertising emerges as a culturalicon

The 1970s (1973-1980)

Women and minorities adopt new

roles Hedonistic values

Regulation and oversight take hold




Developments

The Designer Era (1980-1992)

Conservative consumption Rapid-paced MTV editing

Late night infomercial is born

The Second Nineties (1993-2000)

The challenge and promise of interactive mediaarrives

Problems with new media applications disappointmany advertisers


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During the 1990s,

New Media offered

the promise of new

and different

communications

optionsbut

advertisersexperienced a wide

range of problems

using new media



Present and Future

The 00s (2001present)

Interactive/wireless/broadband

revolution

Reinventing the advertisingprocess?

Growth in interactive media E-advertising

Permission based e-mail vs. spam



The Value of an Evolutionary

Perspective

The Evolution of advertising Efficient methods of production made advertising an

essential tool for demand stimulation in a freeenterprise economic system

Urbanization, transportation and communicationsallowed the use of advertising to grow

The Evolution of Integrated Brand Promotion Integrated marketing communications is focusing more

on brand development creating IBP

More and more money is being allocated topromotional tools other than advertising

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