Marketing mngmt
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Transcript of Marketing mngmt
By Saughat dass 53
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Marketing is an organizational function and a set of processes for creating, communicating, and delivering value
to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders.
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Marketing management is theart and science
of choosing target markets and getting, keeping, and growing
customers throughcreating, delivering, and communicating
superior customer value.
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GoodsGoods
ServicesServices
Events & ExperiencesEvents & Experiences
PersonsPersons
Places & PropertiesPlaces & Properties
OrganizationsOrganizations
InformationInformation
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Nonexistent Latent
Declining Irregular
Full UnwholesomeOverfull
Negative
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Consumer Markets
Business Markets
Global Markets
Nonprofit/ Government Markets
Needs, wants, and demands
Target markets, positioning, segmentation
Offerings and brands
Value and satisfaction
Marketing channels Supply chain Competition Marketing
environment
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Production
Selling Marketing
Product
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