Advert analysis of Rihanna’s album ‘Loud’

The artist’s name is spread out across the top of the advert. This is similar to the album cover, making a connection and letting the audience know who the image is of as well as making it easier to read. The text is in capitals which signifies the importance of the artist.

The name of the album on this advert uses the same typography as artist name but the letters are slightly larger. The actual name of the album, ‘Loud’ is matched by the look of the advert. There is lots going on in image and ‘loud colours’ were used such as Rihanna’s bright red hair and her red lips on the album cover.

The word ‘new’ catches the attention of the target audience who (like I found out from my focus group research) want to keep up to date with latest music.

By mentioning her other hit tracks it draws the audience in and creates an interest in the rest of the music on the album because they expect it to be on the same level as the other tracks. It is also advertising those songs as singles.

The image of her takes up the whole advert. We only see part of the background but it’s blurred so her image becomes the main focus and advertises her artist image.

Her ring in the shape of a rose is a symbol of love, indicating what the album is about. Her jewellery adds femininity to her image as well as her painted nails, flawless makeup and styled hair. It shows she takes care in her appearance and is very common in artists in the pop genre.

Her hand is making the gesture of a gun which could possibly mean revenge. It implies that she has had a bad experience of love/relationships and this indicates what the music is about. These enigmatic symbols creates interest in the album and encourage audiences to buy it.

Rihanna is wearing sunglasses, hiding her eyes. This is the main place where we see emotion so the fact she is covering this facial feature makes the advert enigmatic and creates interest in her as an artist.

The picture is a medium shot which helps us as an audience see the artist in better definition. This helps the audience connect with artist and makes a better advert as it emphasises the artists image.

The image of the album cover makes the advert better because helps audience identify what it looks like when they go to buy it.

Attention is drawn to the album name as it is below the central picture. This is an effective advertising technique as the audiences focus on that and can then remember the name

Advert analysis of Two Door Cinema Club’s album

‘Tourist History’

The image shows a cat wearing a crown. This is very random and therefore attracts attention. It seems to have no relation to the band but creates an interest regardless.

The top half of the advert is displaying information about the album sale whereas the bottom half contains all the tour details. Not only does the advert work the band in both areas, it increases the interest in the music because if they are touring it must be good.

The ‘sold out’ text in bold, white letters makes people believe the album is a success and therefore would increase the sales as people will be encouraged to buy it.

The bold, white letters contrast with the dark background. This draws the audiences attention to the important information on the advert. The band name is in their house style typography which appears on their albums and other merchandise.

The background of the image is dark with the light area focused on the cat, as if someone is shining a torch on it. It looks like it has been put in the spotlight which makes the audience feel like they are in the spotlight, pressured to buy the album. The light green cats eyes catches your attention and draws you to the image, you feel like the cat is looking directs at you.

The style of the advert is as if it was an old photo, giving it a vintage feel. The black and white matches the indie genre convention since filters are often used in their music videos.

The text is slightly slanted on the advert giving it an edgy feel. This further increases the interest in the band as it implies their music is unique and therefore worth listening to.

There is no image of the band on this advertisement which implies that the they are renowned for their music rather than their image so it isn’t necessary.

The crown on the cat’s head could symbolise importance and indicate that the band are successful and therefore in the spotlight.

The website is included at the bottom of the advert. The provides the audience/potential customers with the opportunity to get more information.

Advert analysis of Florence and the Machine’s album

‘Lungs’

House style typography is used for the band name so that the audience immediately recognise the artist.

The image of lungs as part of Florence’s costume relates directly to album title and indicates that the music is personal.

The flowers represent femininity and beauty. The nature imagery on the advert links to indie genre since many of those music videos are shot out doors.

At the bottom of the advert there is a list of other medias that the album can be listened to via. This is an effective way to show how easily accessible the music is.

The advert has been made to look like a polaroid picture. This makes it more interesting to look at and unique, attracting the attention of potential buyers.

The image of Florence is a medium shot, this allows us to see the lead singer more clearly and therefore the audience can relate to the artist better and be more inclined to buy the album.

The album title is trapped between lines which adds more emphasis and makes it eye catching to people looking at advert.

The website at the bottom of the ad helps to publicise the artist by providing more information.

The word ‘deluxe’ makes the album seem special and encourages audiences to buy the album, making it an effective advert.

Her dress is birdlike which shows their music is expressive, letting their emotions free which helps attract target audience who will be interested in this unique style.