Advanced social media
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+ Advanced Social Media Maximizing your impact
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Advanced Social MediaMaximizing your impact
+Social media is not optional
Social media drives the internet. It drives news cycles. It seriously impacts SEO.
Knowing how to harness the power of these platforms is critical to success in almost any venture.
People don’t spend a lot of time hunting for information – meet them where they are.
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Compared with other internet users, and users of other social networking platforms, a Facebook user who uses the site multiple times per day is an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and 43% more likely to have said they would vote.*
*From May 2012 CIO Report.
Facebook is still the largest traffic driver on the internet, simply because everyone is on it.
955 million people use Facebook 2.7 Billion “Likes” every day 250 million photos uploaded every day Facebook accounts for 1 in 5 of all clicks 156 million in the US are on Facebook.
500 million users – 100 million active in the US
1 million accounts added every day
More searches on Twitter than Yahoo! and Bing combined
92% of users say they will retweet interesting content
Breaks news faster than any other platform.
Sounding board: Because it is so fluid, the narrative is shaped there before it is ever written into a blog post or news article
Media lives there. Journalists, radio hosts and producers, TV hosts and producers, bloggers… they troll Twitter for content.
First social media channel conservatives have dominated.
Pinterest First network dominated by women Changing the way search is done. Incredibly visual. Retaining and engaging users as much as two to three times
as efficiently as Twitter was at a similar time in history. Pinterest accounts for 3.6% of referral traffic. Twitter? Only
3.61%. Pinterest has 10.4 million registered users (and is rapidly
growing). Estimated unique visitors to Pinterest.com increased by 429%
from September to Dec 2011 and 145% since the beginning of 2012.
+YouTube
Second largest search engine behind Google.
800,000,000 users.
They get 4,000,000,000 page views a day. That’s 1,000,000,000,000 per year.
Short story, people find news here. Use it.
+Google+
Best feature: Hangouts.
Solid platform – people aren’t using it.
Don’t totally write it off – as long as Google+ is tied to Google rankings, it’s still in the game.
+How bloggers influence
Never assume that the media is already doing the work that bloggers are doing. That is not true.
Politicians are narcissists. They all run Google alerts on their names. Blog hits show up in their inboxes – a handful of people writing about an issue can have an impact, regardless of readership.
Public recording of a story that no one else is telling. Email doesn’t show up in a Google search, blog posts do.
+How bloggers influence (cont.)
Filling the gaps where the media is failing – covering things they won’t cover. If you have an issue you can’t get the local media to cover, start blogging about it yourself and pushing it out there.
Many voices are more powerful than one. Focus on building a community of people to help push narratives and highlight truth.
You have the ability to create your own platform now. Don’t wait for someone else to do the work when you can do it on your own.
+How do you do it well?
Understand the value and invest in it.
Treat is as a two way conversation. Social media channels are not an RSS feed.
Be consistent.
Be engaged.
Don’t think of it as just one more thing to do. Strong social media presence makes your job easier!
+So what do you do with all this?
Pick one platform. Learn it.
Social media is most effective when fully integrated.
Be consistent. 5 Tweets a week just isn’t enough.
Not everyone wants to do it. That’s okay. Respect it’s power. If you’re an organization, especially an activist organization, you don’t really have a choice.
+Making it manageable
TweetDeck and Hootsuite (and any other third party app) help you organize your social media feeds.
Put it on your phone.
DON’T USE AUTO-FEEDS. Because they are the devil.
+Enjoy it.
Social media is social.
Talk to people. Let your personality come through. People like to know who they’re talking to. Use a real photo. It’s okay to post things that aren’t political sometimes. Social rules apply. Say happy birthday. Congratulate people.
Encourage them.
