Advanced Legal User Group - Social Media & Building Digital Relationships
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Transcript of Advanced Legal User Group - Social Media & Building Digital Relationships
Conscious Solutions http://www.conscious.co.uk/presentations
David GilroyDirector of Stuff & Things
Conscious Solutions http://www.conscious.co.uk/presentations
Win a free inhouse social media training
course for up to 20 people
What is the largest number of followers I know of, for a UK law firm?
Conscious Solutions http://www.conscious.co.uk/presentations
Seth Godin – Connection Economy
• Who trusts you• Who wants to hear from
you• Who will collaborate,
support & engage with you?
Conscious Solutions http://www.conscious.co.uk/presentations
What social media to use?B2B B2C
Blogging
YouTube
Google+Do a lot Do some Do a little
Conscious Solutions http://www.conscious.co.uk/presentations
Social Media Engagement Model
Unengaged HighlyEngaged
Un Targeted
HighlyTargeted
CONNECT
BROADCAST
CONVERSE
SHARING
Conscious Solutions http://www.conscious.co.uk/presentations
Visibility to 36,879 people!
Conscious Solutions http://www.conscious.co.uk/presentations
Really? I did not want to know! NEVER break Rule No.1 of social media
Conscious Solutions http://www.conscious.co.uk/presentations
Rule No.2 of social media. It’s a private conversation in public
Conscious Solutions http://www.conscious.co.uk/presentations
What was Mantas thinking?• 409 shares• 67 comments
(all negative)• £350 of lost
revenue (min)• terrible
apology on their FB page
Conscious Solutions http://www.conscious.co.uk/presentations
I am going to complain in different ways now!
Conscious Solutions http://www.conscious.co.uk/presentations
The rule of
Conscious Solutions http://www.conscious.co.uk/presentations
Please don’t pretend to “care about me!
Conscious Solutions http://www.conscious.co.uk/presentations
1. Called & knew my name2. Was told to email me
3. Did not use my name or email address
Conscious Solutions http://www.conscious.co.uk/presentations
You lazy b*&@ard. Don’t mass email me!
Conscious Solutions http://www.conscious.co.uk/presentations
You don’t know me!!!
Conscious Solutions http://www.conscious.co.uk/presentations
But I expect you to know who I am!
I really do
Conscious Solutions http://www.conscious.co.uk/presentations
So who’s using your website?
Conscious Solutions http://www.conscious.co.uk/presentations
No, it doesn’t
Conscious Solutions http://www.conscious.co.uk/presentations
Do.not.reply@ ! What, don’t you want a conversation with me?
Conscious Solutions http://www.conscious.co.uk/presentations
Do you know what I do for a
living?
chat about your current digital presence
Conscious Solutions http://www.conscious.co.uk/presentations
Do you LIKE and FOLLOW your clients?
Conscious Solutions http://www.conscious.co.uk/presentations
Even law firms can have fun!
Conscious Solutions http://www.conscious.co.uk/presentations
Oops!
Conscious Solutions http://www.conscious.co.uk/presentations
The worst email format I’ve EVER seen!
Conscious Solutions http://www.conscious.co.uk/presentations
Survey? What survey?
Conscious Solutions http://www.conscious.co.uk/presentations
Are you nudging people when you can?
Conscious Solutions http://www.conscious.co.uk/presentations
Are you connected to everyone you should be?
Conscious Solutions http://www.conscious.co.uk/presentations
Are you paying attention to everyone you can?
Conscious Solutions http://www.conscious.co.uk/presentations
Do you use humour to build relationships?
Be different, not better!
Conscious Solutions http://www.conscious.co.uk/presentations
Really? Can I run, can I?
Conscious Solutions http://www.conscious.co.uk/presentations
See, it’s not that hard
Conscious Solutions http://www.conscious.co.uk/presentations
Do you want to know what’s going on?
Conscious Solutions http://www.conscious.co.uk/presentations
So, what is the largest number of followers I know of, for a UK law firm?
Conscious Solutions http://www.conscious.co.uk/presentations
So, what are you going to go and do today?