Advanced Features in Google Analytics
-
date post
11-Sep-2014 -
Category
Technology
-
view
1.335 -
download
1
description
Transcript of Advanced Features in Google Analytics
![Page 1: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/1.jpg)
Advanced Features in Google Analytics
MEGACommKfar Maccabiah, Israel
February 20, 2011
![Page 2: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/2.jpg)
What We'll Cover
1) Goals
2) Advanced Segments
3) Filters
4) Some Other Handy Extras
![Page 3: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/3.jpg)
Goals
Track conversions on your site
Identify most desired action(s)
20 Goals = 4 sets of 5
![Page 4: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/4.jpg)
3 Types of Goals
URL Destination
Time on Site
Pages/Visit
![Page 5: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/5.jpg)
Goal Type: URL Destination
Exact Match
Head Match
Regular Expression Match
![Page 6: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/6.jpg)
URL Destination:Exact Match
URL never changes
Same characters for every visitor
For example:
http://www.example.com/thanks
![Page 7: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/7.jpg)
URL Destination: Head Match
Identical characters from the start of the URL until the point you specify
For URLs that don't vary but include special
characters at the end For example:
http://www.example.com/checkout.cgipage=1&id=123456
![Page 8: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/8.jpg)
URL Destination:Regular Expression Match
Wildcard and flexible matching
Track sub-domains, different trailing
parameters,etc.
For example:http://www.example.com/checkout.cgi?page=1 http://sports.example.com/checkout.cgi?page=1&id=002http://fishing.example.com/checkout.cgi?
page=1&language=fr&id=119
![Page 9: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/9.jpg)
Goal Type: Time on Site
Greater than>
Less than<
![Page 10: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/10.jpg)
Goal Type: Pages/Visit
Greater than>
Less than<
Equal to =
![Page 11: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/11.jpg)
Setting Up Goals
Configure in Profile Settings
![Page 12: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/12.jpg)
Setting Up Goals
![Page 13: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/13.jpg)
Advanced Goals: Funnels
Path visitors take to complete a Goal
See when people abandon a Goal and
where they go instead
![Page 14: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/14.jpg)
Setting Up a Funnel
Can only be used with URL Destination as the Goal type
Viewed in the Funnel Visualization report
![Page 15: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/15.jpg)
Track Goals & Funnels
Easily view Goal data in your account
![Page 16: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/16.jpg)
Advanced Segments
“Use advanced segments to further understand, anticipate and react to your customers by identifying key trends and common behaviors.”
![Page 17: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/17.jpg)
Advanced Segments
Separate and analyze traffic into sub-sets (market segments)
Create customized reports for data important
to you
Easily create Segments reports within your
account
![Page 18: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/18.jpg)
![Page 19: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/19.jpg)
Creating a Custom Segment
![Page 20: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/20.jpg)
Texas vs. Michigan
![Page 21: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/21.jpg)
Filters
“Filters are applied to the information coming into your account, to manipulate the final data in order to provide accurate reports.”
![Page 22: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/22.jpg)
When To Use Filters
IP addresses
Sub-Domains & directories
Internal traffic (your company)
![Page 23: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/23.jpg)
Predefined Filters
Exclude/include:
Traffic from the domains
Traffic from the IP addresses
Traffic to the sub-directories
![Page 24: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/24.jpg)
![Page 25: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/25.jpg)
Custom Filters
For example:
Track only visitors from a certain region
Lowercase URLs - /default.php vs. /Default.php
Unify email visits – us.mc840.mail.yahoo.com
Visitor browser type/version
![Page 26: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/26.jpg)
Analytics Intelligence
![Page 27: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/27.jpg)
In-Page Analytics
![Page 28: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/28.jpg)
Integration With Other Google Products
Adwords
Adsense
Webmaster Tools
![Page 29: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/29.jpg)
Some Other Features
E-Commerce tracking integration
Internal site search
Annotations
Track email campaigns, banner ads, offline
ads
Google Analytics Application Gallery
![Page 30: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/30.jpg)
Helpful Resources Google Analytics Help Center
http://www.google.com/analytics/support.html
Google Analytics Blog http://analytics.blogspot.com
Google Analytics YouTube Channelhttp://www.youtube.com/user/googleanalytics
Occam's Razor by Avinash Kaushikhttp://www.kaushik.net
![Page 31: Advanced Features in Google Analytics](https://reader033.fdocuments.us/reader033/viewer/2022061104/5411e51a8d7f72dd728b465e/html5/thumbnails/31.jpg)
Thank You
David Corman Internet Marketing Manager,
J-Town Productions Ltd.
www.j-town.co.il
@davidcormanFor More Resources Fan Us on Facebook
http://facebook.com/jtownproductions
For More Events and Seminars Join theJerusalem Web Professionals Facebook Group