A BIG Design Change in June

New Facebook Design Specs

New Page Design Layout

• 1 column news feed

• Left Column; bio, apps, photos, videos, notes etc.

• Left column order can be adjusted

Facebook is Your Exclusive Fan Club

• Attract readers who are most likely to be interested in what you write

• Be clear about your public voice• Let readers into your creative world• Call readers by name• Invite them to participate in community

building• Reward their time with quality posts

The Author Strategy

Articulate

Attract Amplify

Articulate

Attract

Attract

Amplify

The Engagement Factor

• Compel them to “Like”• Inspire them to “share”• Reward comments with

a personal response• Make participation

irresistible • Resist over posting

Giveaways Amplify Engagement

• Winner must comment

• Comments increase visibility

• Comments signal quality content to Facebook

• Next posts have higher reach

Timeline Contests Made SimplePick a Winner with WooBox

ARTICULATE with Apps

• Display your YouTube Channel as YOU TV

• Your voice is a powerful brand tool

• Video creates intimacy

Apps For InspirationIconoSquare Imports Your Instagram photos

Amplify Your EffortsApps Make Content Do Double Duty

• Pinvolve.co • Sync Pinterest and

Facebook so people can pin right from your page for added visibility.

Apps to Broadcast Live on Facebook

Custom Apps

• Buy the Book• Join the List• Special Offers• Sweepstakes

The Graphics Tools

• PicMonkey – Make custom Cover Photos• Depositphotos – royalty-free images• Instagram – Snappy Photos and short

video• PrintShop –Photoshop lite• Animoto – Turn digital images into video• Canva – create snappy graphics and quotes

Advertising for Growth for $10 a day

• Page Post Ad with Photo• General Page Like Ads• Dark or Unpublished Post Ads• Lookalike and Custom Audiences• Conversion Tracking Pixel

Ad Elements

• Photo: Best size for most ads – 1200 x 627 px• Best size for Sidebar ads – 600 x 225 px• Minimum image size for ads (sidebar only) - 100 x

72 px • 20% text rule Grid Measurement Tool:

http://bit.ly/fbgridtool• Split test up to six images with the same copy and

budget to find your winner.• 25 Character Headline; 90 Character Body Copy.

Page Like Ad

Dark or Unpublished Post Ads

Retargeting Web Visitors

Long-tail Facebook Marketing

• Host Google Hangouts on your Facebook page with 22Social

• Share news of your next writing project• Giveaways on page of previous books or exclusive

chapters of an upcoming book• Ask for new book cover feedback.• Share reviews. Ask for more.• Review and recommend other books in your genre.• Remarket to website visitors through Ads.

Mobilize Your Fans

• Tell your fan base what you need

• Give them the language and tools to help you

• Treat them like insiders• THANK them for their

time, support and effort• Rinse and repeat

7 Habits of Highly Effective Facebook Pages

• Post 1-2 X’s daily• Use 1st Person or

stylized author voice• Sharable, original

graphics and photos• Use Fan’s Names• Use Apps to Enhance• Strategically Advertise• Collect e-mail names

Best Fan Page Ever

Facebook is a moving opportunity.Connect with me at

Facebook.com/BrandNewBrandYou