Adv420 final project
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Transcript of Adv420 final project
Samsung Camera
Wan-Yu HuangA48942746ADV 420
Table ContentThe Campaign
Target Audiences
Key Performance Indicators
Big Idea
Tools and Tactics
Budget
Summary
Samsung
Largest Maker World Rank: 8
Target AudiencesSex: Female
Age: 18~28
KPI
Goal: Increase 20% of users within 1 month
How: Facebook, Twitter, Blog, Official Website
Measurement: Klout.com, Google Analytic
Big IdeaTo arise people’s curiosity first
Importance of the Social Networking
ToolFacebook:
Blog
Official Website
TacticsNEED to arise people’s attention first!
Second, started the social media process
Followed up the latest situations
Budget Strategy, Planning, Web Setup: $250*7= 1750 per day* 5=$8750
Pay per Click: $2.50 per click= 1400clicks= $3500 per month
Event gifts: Twitter: $30*4+Facebook: $30*4= $240 per month
Blogger Sponsor: (1 latest camera+ $1000 per person)*4= 4 cameras+ $4000
Total: $16490+ 4 Cameras/Month
SummaryStay focus on the target audiences
Differences compare with others
How to attract more people