AdTechInspiringResearchTech - Insight...
Transcript of AdTechInspiringResearchTech - Insight...
Ad Tech Inspiring Research Tech The Power of Retargeted Surveys and Segment Surveys
Ad Tech Research Tech
Ad Tech Has Massive Scale
5,000,000,000,000
500
2,000
Why Survata Understands Ad Tech
We reach respondents across our publisher network…
…where they take our clients’ surveys to unlock content
Advantages of Publisher Network Model
More representa/ve
Faster turnaround
More accurate
Finding Your Customers Across the Web
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Pixel Email hash DMP integraUon
Audience profiling
Offsite visitor surveys
Site bounces
Ad effecUveness
RETARGETED SURVEYS
Using Other People’s Data
In-‐market for a car this month
Filled out a mortgage applica/on
Offline grocery purchases
Credit scores
Job seekers
People planning a vaca/on
TV viewing data
Outdoor ad exposure
Survata Has Ad Tech RelaUonships
TargeUng by External Segments
Ad pre-‐tesUng
Audience verificaUon
Offline purchase surveys
Segment validaUon
SEGMENT SURVEYS
Offline Ac0ons
Online Profiles
We Can Help