You.com: Building a Personal Brand Online for Jobseekers
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Transcript of You.com: Building a Personal Brand Online for Jobseekers
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
It’s who you
are, not
what you do,
that gets you
hired.Stan Dimac
Beyond the Resume
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
If you don’tknow yourvalues, youcan’t even getdressed in themorning.
Mike Jaglois
CEO, Uppercut Advertising
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
Tacticswithoutstrategy isthe noisebeforedefeat.
Sun Tzu
The Art of War
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
SurveyLinkedinI.R.L.AlertsEmail listFacebookTwitterBlog, siteYoutubeSlideshare
:(
100%90%60%60%30%30%20%
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
Mktg 101:AudienceProblemSolutionProduct
PricePromotion
Place
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
You.A Case Study
[x] was tryingto achieve [y] …
but [z] was true…so I did [abc]
which resulted in
[y10]!
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
Proud Moment Brand Platform
Freeing people fromcreative blocks
Known by peersas a “Rainmaker”
Making unhappyclients happy
Muse on Demand
Professor Win-Win
Boardroom Sunshine
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
You’repushingwhen theyshould bepulling.
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
If you’re notevolving,you’reinvisible.
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
People tendto thinkwhat youtell themto think.
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
The only way toinfluencepeople is to talkabout whatthey want andshow them howto get it.
Dale CarnegieHow to Win Friends and Influence People
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Arik Abel | http://arikabel.com/workshops | [email protected] | @arikabel
You.com: Building a Personal Brand Online for Jobseekers
90% ofsuccess isshowingup.
Woody Allen