Adsmobi presentation singapore mobile scene 2011-12
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Transcript of Adsmobi presentation singapore mobile scene 2011-12
MOBILE ADVERTISING
Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • [email protected]
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Mobile Scene
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Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Mobile Trends
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Mobile Industry TrendsBig Brands love Mobile
"The new rule is `mobile first` in everything“Eric Schmidt, CEO Google
"There is a unique relationship between people and their phones”Andy Lees, Senior Vice President Microsoft
"3 billion applications downloaded in less than 18 months - this is like nothing we`ve ever seen before“
Steve Jobs, Ex-Chairman of the Board, Apple
“Mobile is very important to our strategy and will only become more critical as consumer adoption and usage becomes more widespread”Steve Yankovich, vice president of platform business solutions and mobile, eBay
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Mobile Industry TrendsThe Digital World is changing into mobile
Over a year ago…Smartphone sales Overtook PC sales
In 3 years time…Tablet sales will overtake PC sales
Smartphone sales will be 3x PC sales
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Global Penetration
5.3 BillionWORLDWIDE MOBILE SUBSCRIBERS
6.8 Billion People worldwide
Mobile Industry Trends
1.4 Billion TVs
1 Billion PC’s
Source: MMA 2012
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1 BillionSmartphones
in 2015+149% compared to 2012
Mobile Industry Trends Asia10Asia10 markets will surpass the 1 billion smartphone landmark in 2015
Source: adsmobi Whitepaper/Mobile Squared May 2012
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6.2 Billion Mobile Ad
Spend in 2015 (US-$) +99% compared to 2012
Mobile Industry Trends Asia10Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015
Source: adsmobi Whitepaper/Mobile Squared May 2012
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3.5 Billion Mobile
Subscriptions in 2015
+35% compared to 2012
Mobile Industry Trends Asia10Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015
Source: adsmobi Whitepaper/Mobile Squared May 2012
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+123% compared to 2012
Mobile Consumer TrendsRe-Imagination of Magazines
ThenPiles of Print Copies
Now(Flipboard)
More Content / Always Up-To-Date /Personalized / Interactive (Video + Audio)
Source: Mary Meeker 2012.
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+123% compared to 2012
Mobile Consumer TrendsRe-Imagination of Calling a Cab
ThenLong Lines During Rush Hours /
Rain / Some Areas May NotHave Taxis Roaming on Streets
Now(Uber)
One-Tap Taxi Call /Location-Aware / Electronic Payment
Source: Mary Meeker 2012.
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+123% compared to 2012
Mobile Consumer TrendsRe-Imagination of Coupons + Local Services
ThenNon-Personalized / Smaller Discounts /
Easily Lost or Forgotten
Now(Groupon/DailyDeal/Yoose)
Personalized / Location-Aware /Instant Deals / Group-buying Discount
Source: Mary Meeker 2012.
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Global Mobile Traffic GrowthGlobal Mobile Traffic Growing Rapidly to 10% of Internet Traffic in May 2012
Source: StatCounter Global Stats 2012.
Dec 2009 Dec 2010 Dec 2011 May 20120%
5%
10%
15%
Global Mobile Traffic as % of Total Internet Traffic 2009-2012
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Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending in the USA 2011
Magazines
Newspapers
Mobile
Radio
Internet
TV
10.6%
14.3%
1.0%
10.7%
22.2%
42.5%
2.8%
4.0%
10.1%
14.6%
25.9%
42.0%
Time spent share Ad spending share
Source: eMarketer, Dec 2011 & Jan 2012.
Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %
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40%
23%
9%
43%
1% 11%
Viewer Time Spent Ad Spent
Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending
Source: Flurry 2011.
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31%
25%25%
10%
9% Using Mobile (excluding SMS/Calls)
Online via desktop/laptop
Watching TV
Listening to Radio
Reading Newspapers/Magazines
Mobile Industry TrendsThe average Asian mobile web users consumes 5.5 hours of media daily
Yesterday, how much time did you spend on the following activities?
Minutes Spent % of Time
101 31%
84 25%
83 25%
32 10%
30 9%
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Mobile Industry TrendsHandset types amongst mobile users aged 16-64 years old in Asia
China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore Kong
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Mobile Industry TrendsSmartphone Penetration among selected countries
Smartphone Users Country Breakdown
3%
8%
9%
34%
35%
42%
52%
54%
Source: Flurry 2011.
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Mobile Industry TrendsHousehold ownership of devices
Source: Nielsen 2012.
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Mobile Industry TrendsHousehold intention to purchase devices in next 12 months
Source: Nielsen 2012.
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Mobile Industry TrendsSmartphone Users
Source: Nielsen 2012.
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Speakers
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Rosaline TanVice President, General Manager Asia Pacific Region
Stewart HunterVP Business Development
Wandrille PruvotRegional Sales Director APAC
Speakers
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http://www.adsmobi.com/seminarsurvey
Mobile Advertising Seminar SurveyTake the survey and download our free whitepaper
Send us your feedback and download our free White Paper:
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adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms.
adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.
About adsmobi Inc.
New York ▪ London ▪ Hamburg ▪ Singapore
adsmobi Inc.333 North Bridge Rd, #05-00Singapore 188721
T: +65 6336 6254
Facebook.com/adsmobiTwitter: @adsmobi
Head of Sales Development Asia
Malcolm Wong