Adobe Video Market Opportunity
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Transcript of Adobe Video Market Opportunity
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NVIDIA Confidential
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NVIDIA Confidential
Adobe Video Market Opportunity
SAM220K Premiere Pro Forecast / 1st year
20% Professional
75% Quadro Attach (upgrade)
Quadro Market Opportunity
22K / $17M
TAM 500K @ $865/year
Prosumer
20%
Other
10% Film
10%
Broadcast and Post
25%Videographers
35%
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NVIDIA Confidential
The Video Professional
ChallengeDifficult to manipulate HD footage
Stuttering preview and playback of
real time edits and effects
Painfully slow encoding
Solution
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NVIDIA Confidential
CUDA Accelerates Premiere Pro CS5
SummarySmooth scrubbing and playback
Real-time color corrections and effects
Work in real-time in SD, HD, 2K, 4K (RED) and beyond
Quadro FX 3800, FX 4800, FX 4800 Mac, FX 5800 and GeForce GTX 285
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NVIDIA Confidential
NVIDIA Quadro makes Premiere Pro do cartwheels and flips and barely breaks a sweat.
Dennis RadekeBuisness Development ManagerAdobe Systems
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What Adobe is Saying About NVIDIA and CUDA
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NVIDIA Confidential
Mercury Playback Engine Quadro GPU vs CPU
Keying Color Correction
Picture-in-Picture Overlays
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NVIDIA Confidential
0 5 10 15 20 25 30 35
Mercury Playback Engine Workflow ResultsHDV Two Layers and Effects
Run on a single QuadCore system.Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX 285.
2 video layers at full resolution, multiple effects.
Higher is Better!fps
30 fps target framerate
NVIDIA GPUsCPU/AMD
2.2
29.89
AMD
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NVIDIA Confidential
Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p
0 50 100 150 200 250 300 350 400
41.35
362.06
CPU Quadro FX 4800
5 Layers Keying Sequence Export. Run on an HP Z800.
Lower is Better!
secon
ds
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NVIDIA Confidential
Quadro is BUILT FOR the Adobe PROFESSIONAL
Faster Performance Large graphics memory — easy to manipulate 4K footage
Better Image QualityDisplay port for high-quality preview
Future 10-bit color support
Future 30-bit color and SDI support
Fully TestedDedicated testing and QA
Driver stability
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NVIDIA Confidential
Z600/Single QC/sw Z600/Dual QC/sw Z600/Single QC/FX 4800
Z600/Dual QC/FX 4800
0
5
10
15
20
25
30
FPS
Optimized Performance Configs (OPC)HDV Playback w/ 3 Layers
12X
$4,936
$5,076
$6,686
$3,326
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NVIDIA Confidential
Good = wedding/event videographer/other (70%)Better = Broadcast (20%)Best = Film (10%)
HPZ400 SW Playback is .58*Playback higher is better, 30fps is target**MPEG2 encoding (in seconds) lower is better
HP Suggested ConfigurationsHDV Playback with 3 Layers
System Graphics CPU MemoryHard
Drives Price Playback*Gain Over
sw Encoding**
GoodHP Z400 FX 3800 Dual core
2.4 cpu4GB RAM 2 $2,513 20.18 36x 92
Better OPC
HP Z600 FX 4800 Single quad core
2.66 cpu
12GB RAM 3 $4,936 26.17 45x 75
BetterHP Z600 FX 4800 Dual quad
core2.66 cpu
12GB RAM 3 $6,686 26.01 45X 76
BestHP Z800 FX 5800 Dual quad
core3.3
24GB RAM 5 $15K 29.83 51X 70
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NVIDIA Confidential
After Effects CS5GPU Acceleration
Cartoon EffectAnimate complex effects in real-time
3D Animation RenderingRender a 3D object in real-time
Camera ZoomZoom a camera in a 3D space within a composition in real-time
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NVIDIA Confidential
Photoshop CS5GPU Acceleration
Fluid ViewingNavigate images like never before
CS4: Panning, Zooming, Rotating
CS5: Scrubby Zoom, Bird’s Eye Zoom, 3D Modeling
Immersive InteractionChange brush and color settings on image
CS5: Color Picker, Color Dropper, Brush Resizing
Creative AccuracyDesign with creative precision
CS5: 3D Bristle Brush, Overlay, Pixel Grid
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NVIDIA Confidential
NVIDIA Target Marketing ActivitiesSponsorship of Adobe Events
NAB LaunchAdobe TVRoad showCEO Video
Adobe and NVIDIA Micro Sites
Online Co-MarketingAdvertisingSearch Engine Marketing (Google)
MarketingPress OutreachSuccess StoriesHigher EDU Initiative
Sales ToolsTrainings/WebinarMarketing KitDemo Assets
Creative Cow3M+ Impressions
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NVIDIA Confidential
LAUNCH TOOLS
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NVIDIA Confidential
Micrositeswww.nvidia.com/builtforadobepros.com
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NVIDIA Confidential
Adobe TV
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NVIDIA Confidential
Web Assets for PartnersWeb Banners, Partner Landing Page
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NVIDIA Confidential
Print AssetsAd Template, Datasheet
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NVIDIA Confidential
VideosTutorials, Side by Sides, Testimonials