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NVIDIA Confidential

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Adobe Video Market Opportunity SAM 220K Premiere Pro Forecast / 1 st year 20% Professional 75% Quadro Attach (upgrade) Quadro Market Opportunity 22K / $17M TAM 500K @ $865/year Prosumer20%Prosumer20% Other10%Other10% Film10%Film10% Broadcast and Post 25% 25% Videographers35%Videographers35%

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NVIDIA Confidential The Video Professional Challenge Difficult to manipulate HD footage Stuttering preview and playback of real time edits and effects Painfully slow encoding Solution

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NVIDIA Confidential CUDA Accelerates Premiere Pro CS5 Summary Smooth scrubbing and playback Real-time color corrections and effects Work in real-time in SD, HD, 2K, 4K (RED) and beyond Quadro FX 3800, FX 4800, FX 4800 Mac, FX 5800 and GeForce GTX 285

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NVIDIA Confidential NVIDIA Quadro makes Premiere Pro do cartwheels and flips and barely breaks a sweat. Dennis Radeke Buisness Development Manager Adobe Systems What Adobe is Saying About NVIDIA and CUDA

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NVIDIA Confidential Mercury Playback Engine Quadro GPU vs CPU Keying Color Correction Picture-in-Picture Overlays

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NVIDIA Confidential Mercury Playback Engine Workflow Results HDV Two Layers and Effects Run on a single QuadCore system. Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX 285. 2 video layers at full resolution, multiple effects. Higher is Better! fps 30 fps target framerate NVIDIA GPUs CPU/AMD 2.2 29.89 AMD

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NVIDIA Confidential Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p 5 Layers Keying Sequence Export. Run on an HP Z800. Lower is Better! seconds

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NVIDIA Confidential Quadro is BUILT FOR the Adobe PROFESSIONAL Faster Performance Large graphics memory easy to manipulate 4K footage Better Image Quality Display port for high-quality preview Future 10-bit color support Future 30-bit color and SDI support Fully Tested Dedicated testing and QA Driver stability

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NVIDIA Confidential Optimized Performance Configs (OPC) HDV Playback w/ 3 Layers 12X $4,936 $5,076 $6,686 $3,326

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NVIDIA Confidential Good = wedding/event videographer/other (70%) Better = Broadcast (20%) Best = Film (10%) HPZ400 SW Playback is.58 *Playback higher is better, 30fps is target **MPEG2 encoding (in seconds) lower is better HP Suggested Configurations HDV Playback with 3 LayersSystemGraphicsCPUMemory Hard Drives PricePlayback* Gain Over sw Encoding**Good HP Z400FX 3800Dual core 2.4 cpu 4GB RAM2$2,51320.1836x92 Better OPC HP Z600FX 4800Single quad core 2.66 cpu 12GB RAM3$4,93626.1745x75 Better HP Z600FX 4800Dual quad core 2.66 cpu 12GB RAM3$6,68626.0145X76 Best HP Z800FX 5800Dual quad core 3.3 24GB RAM5$15K29.8351X70

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NVIDIA Confidential After Effects CS5 GPU Acceleration Cartoon Effect Animate complex effects in real-time 3D Animation Rendering Render a 3D object in real-time Camera Zoom Zoom a camera in a 3D space within a composition in real-time

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NVIDIA Confidential Photoshop CS5 GPU Acceleration Fluid Viewing Navigate images like never before CS4: Panning, Zooming, Rotating CS5: Scrubby Zoom, Birds Eye Zoom, 3D Modeling Immersive Interaction Change brush and color settings on image CS5: Color Picker, Color Dropper, Brush Resizing Creative Accuracy Design with creative precision CS5: 3D Bristle Brush, Overlay, Pixel Grid

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NVIDIA Confidential NVIDIA Target Marketing Activities Sponsorship of Adobe Events NAB Launch Adobe TV Road show CEO Video Adobe and NVIDIA Micro Sites Online Co-Marketing Advertising Search Engine Marketing (Google) Marketing Press Outreach Success Stories Higher EDU Initiative Sales Tools Trainings/Webinar Marketing Kit Demo Assets Creative Cow 3M+ Impressions

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NVIDIA Confidential

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Microsites www.nvidia.com/builtforadobepros.com

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NVIDIA Confidential Adobe TV

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NVIDIA Confidential Web Assets for Partners Web Banners, Partner Landing Page

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NVIDIA Confidential Print Assets Ad Template, Datasheet

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NVIDIA Confidential Videos Tutorials, Side by Sides, Testimonials