ADMSP Second Life
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Transcript of ADMSP Second Life
Thursday, September 17, 2009
What are real world companies doing in Second Life?
! Marketing, Branding, & Sales! Adidas, BMW, Dell, IBM, Sun, Cisco, Coldwell Banker,
Reebok, Nissan, Pontiac, Starwood, Leo Burnett, Vodafone
! External Communications! BMW communicates its clean energy concept! Coca-Cola holds competitions
! Product & Concept Development! Philips Electronics, Starwood, Toyota, PA Consulting (for its
clients)
! Recruiting ! Job fairs and anonymous contact ! ABN Amro, PA Consulting, IBM, Dell, etc.
! Internal Communications, Training, & Education! Springtime
Thursday, September 17, 2009
“Catalogue” sales
Sears (in collaboration with IBM)Enables customization of kitchen, garage,
home and links to sears.com for purchase
Thursday, September 17, 2009
Product development
Toyota•Launches real and virtual products simultaneously
•Enables avatars to customize vehicles in SL
Thursday, September 17, 2009
Recruiting
Job Fairs
Thursday, September 17, 2009
Springtime
Training with avatars from Shanghai,
Beijing, Stockholm, and Gotland
Internal communications
Thursday, September 17, 2009
In-house training and education
IFL at SSE and Duke Corporate Education
Co-developing and running virtual team
building exercise
Thursday, September 17, 2009
Improving skills
Learning to sail
with the Starboards Yacht Club
Thursday, September 17, 2009
Training for natural disasters
A tsunami simulator by National Oceanographic
and Atmospheric Administration
Thursday, September 17, 2009
Man-made disasters
Thursday, September 17, 2009
Toyota educates teenagers on credit
Thursday, September 17, 2009
Collaborating and co-creating
Open source museum
with open source art
Thursday, September 17, 2009
Marketing and sales
American Apparel• Sells items of clothing
• Offers 15% discount if buy same item in real world
Thursday, September 17, 2009
Experiencing the “impossible”
UC Davis Medical Center has
simulated schizophrenia
Thursday, September 17, 2009
Gartner Group, April 2009
By the end of 2011, 80% of active Internet users (and
Fortune 500 enterprises) will have a “second life”, in a
virtual world.
Thursday, September 17, 2009
What should ADMSP do in SL?
Thursday, September 17, 2009
What should ADMSP do in SL?
Experiment, “play”, and learn
Create virtual sculpture park
Soon!!!!
Thursday, September 17, 2009