Admin eSolutions Digital Marketing 101
-
Upload
antoine-dupont -
Category
Documents
-
view
509 -
download
0
description
Transcript of Admin eSolutions Digital Marketing 101
How to make sense of the
Internet, your Website & Social Media in 2012
“Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox,
old-fashioned advertising.
We need to stop interrupting
what people are interested in &
be what people are interested in.”
What is that???
Outbound Marketing Print ads
TV ads
Banner ads
Trade shows
Telemarketing
Press releases
Trade shows
Flyers
Direct mail
Inbound Marketing Social media marketing
Blogging and content
marketing
Mobile apps
White papers
Ebooks
Infographics
Search engine optimization (SEO)
Pay per click (PPC) advertising
Email marketing
Why is outbound dying?Because more & more of the things we used
to do offline, we now do online.
FACT:
Inbound marketing is
a lot more cost-effective
than traditional,
outbound marketing.
FACT:
Google is the newYellow Pages.
FACT:
Ranking high on search
engines is no longer
optional, it’s critical.
FACT:
The more keyword-rich
content you generate,
the more search engines
will find (and love) you.
THE BOTTOM LINE:
If Google can’t find you,
neither will anyone else.
Lead
Generation
Lead intelligence
Get Found, Look Good, Get Results!
Get a Free Evaluation at
www.adminesolutions.com/eval