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2. +Time Line forAdolf Dassler1900Adolf Dasslerwas born inHerzogenaurach, Bavaria,Germany onNovember 31920AdolfDasslermadehis firstshoeafter theFirstWorldWar1924Adolf Dasslerand hisbrother RudolfDasslerstarted ashowmanufacturingcompany, theDasslerBrothers Ltd.1948TheDasslerBrothersLtm.Came toan end asAdolf andRudolfhad aseriousargument1949The official nameof the companyback then wasAdolf DassleradidasSportschufabrik.Rudolf Dassleropened a sportsbrand PUMA.Adidas clothingand sports shoesstarted having thelogo with threeparallel stripesSep. 6, 1978AdolfDasslerdied at age78 aftersuffering aheartattack. Buthis legacylivesthrough hiscompany 3. +Adolf Dasslersshoe design Adolf made an effort to attend every major sporting event to tryto encourage athletes to wear his shoes. By 1928 Olympics in Amsterdam, several athletes werewearing special shoes from the Dassler workshop. By the early 1930s, the company was making 30 different shoebrands for 11 different sports and had nearly 100 employees. Adolf also manufactured boots for the Nazi Soldiers for WorldWar II 4. +Adolf vs. RudolfAdidas vs. Puma Adolf and Rudolf worked together, until the rise of Hitler. Rudolf was a more devoted Nazi than Adolf. When the allies bombed Herzogenaurach where theywere living Adolf and his wife climbed into a bombshelter that Rudolf and his family were already in. Adolf declared that the dirty bastards are back again. Hewas referring to the allied war planes, but Rudolf wasconvinced his brother meant him and his family. The damage between them was never repaired. 5. +Germans and Adidas After the Germans won the World Cup Soccer against Hungary,the Germans all wore Adidas shoes. This event helped Adolf recapture his pre-war sales of over 200000 pairs of shoes per year. His company was a dominant supplier of athletic shoes in theworld market. 6. +Adidas Clothing In 1960, Adolf introduced a sports clothing line to complementsales of him now famous three-stripes shoes. At the Olympic Games in Rome, 75% of all athletes woreAdidas brand shoes. In 1963, Adidas started a Ball production, and ever since 1970the official match ball at a major soccer events has been anAdidas product 7. + 8. +Adidas in the Present Impossible is nothing captures in one short phrase theessence of Adidas as a brand, and the attitude that is knownand shared by all athletes around the world. Impossible isnothing, is the concept behind our brand positioning foreversports that clearly and emotionally communicates our passionfor sport. As an athlete you always strive to go further, breaknew ground, surpass your limits. So do we as a brand, toachieve our mission to be the leading sports brand in theworld. President of Adidas 9. +Impossible is NOTHING! 10. +Contact Uswww.aztecasoccer.com