Adex Ppt Overview V1
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Transcript of Adex Ppt Overview V1
Investor PresentationInvestor PresentationScott Rewick
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Safe Harbor Statement
This presentation contains “forward-looking statements” within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, which are intended to be covered by the safe harbor created thereby. You can identify forward-looking statements by words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” and similar expressions. Specifically, statements regarding AdEx Media’s future business, including any revenue projections, costs, earnings or other financial items, as well as statements relating to the objectives of management and other business plans, including anticipated new products and investments, are forward looking statements. These forward-looking statements are not guarantees of future performance but are rather based upon management's current expectations and assumptions as to future events that may not prove to be accurate. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: the demand for personal computers; the growth of the markets addressed by our products and our customers' products; the demand for and market acceptance of our products; our ability to successfully compete in the markets in which we do business; our ability to successfully address the cost structure of our products; the ability to develop and implement new technologies and to obtain protection for the related intellectual property; and our ability to realize financial and strategic benefits of past and future transactions. Other factors that could cause actual results to differ materially from those described in the forward-looking statements include other economic, business, competitive and/or regulatory factors affecting AdEx Media’s business generally. These risks and uncertainties, and others, that relate to AdEx Media’s business and financial condition are detailed from time to time in AdEx Media’s Securities and Exchange Commission filings. These forward-looking statements are made only as of the date indicated, and AdEx Media disclaims any obligation to update or revise the information contained in any forward-looking statements, whether as a result of new information, future events or otherwise.
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Who We Are
AdEx is a Pay-for-Performance lead generation and commerce platform, which leverages our proprietary technology to buy worldwide media on behalf of its strategic partners.
The AdEx Think Platform allows for real time data exchange and provides us with the roadmap of profitable strategic partnerships.
AdEx is the Future of Online Lead Generation and Commerce
Offices in Mountain View, California and Boulder, Colorado
41 Full Time Employees
Traded as ADXM on the OTC:BB
Offices in Mountain View, California and Boulder, Colorado
41 Full Time Employees
Traded as ADXM on the OTC:BB
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1. Use reach to drive high volume with select high quality advertisers2. Use technology to test 1,000’s of offers with limited exposure3. Identify high performing offers and move upstream in the value chain
Business Model
1. Build deep levels of Integration with advertiser and publisher2. Provide end to end transparency3. Be the advertiser, the affiliate, and touch the consumer
1. To explore new verticals2. Maximize ROI3. Scale more rapidly
Pay Per Performance Advertising
Develop Strategic Partnerships
Leverage Our Technology Platform
5 Performance Based Advertising Continues to Outperform
Online Advertising Landscape
LargePerformance-Based advertising growsdespite recent downturn
DataIntensive
Marketers must sift through massiveamounts of data to remain competitive
Fragmented
Too many middlemen take bites, advertiserspay too much, and publishers earn too little,and networks could earn more
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Very CrowdedCan’t Scale
Industry Today
AdEx… Brings Together the Highest Converting Ad
Advertisers Affiliate Networks Publisher
MiddlemenSmall Margins
No Defensibility
99% don’t workCant scale
Lack transparency
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Overview
AdEx Technology Platform
AdEx Strategic Partners
AdEx Leads
Proprietary Lead Generation Distribution System
Finance Vertical, Expanding
Proprietary Technology Allows for Real Time
Optimization
Select Partners in Key Verticals Exclusive Relationships, Deep
Integration
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100,000+ Affiliates Pay For Performance Continuous Testing Through Think
Exclusive Relationship Total Backend Support
Proprietary System Data Validation and Verification
Direct Advertiser Relationship Landing Page Integration
$8
$10
$12
$32
Value Chain
Affiliate
Direct
Lead Generation
Strategic Partners
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Value
Volume
Strategic Partners Lead to Increased Value and Higher Returns
Volume and Value
Affiliate
Direct
Lead Generation
Strategic Partners
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Proprietary Tracking, Testing and Forecasting Tool Launched in January 2009 Generates 100,000+ of Data Entries Tracks 1000+ of Online Campaigns Allows for Real Time Decision Making Exportable to the Web Can Do Real Time ROI Optimization Tracks Both Publisher and Advertiser Worldwide
Think Reporting
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PriceConversion
Publishers
Offers Direct
CPANetworks
StrategicPartnerships
Technology Flow
Takes ThePest Performing
Offers
Goes DirectTo The Channel
Offers
Offers
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Technology Platform
Dashboard Style Reporting
Daily Profit/Loss
Trending
Heuristics
Dashboard Style Reporting
Daily Profit/Loss
Trending
Heuristics
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Technology Platform
Campaign Reporting
Creative Level
Next Level – Two Way
Campaign Reporting
Creative Level
Next Level – Two Way
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$17,859.82 $11,150.07 $6,709.75 37.6%$14,617.77 $9,964.19 $4,653.58 31.8%
$17,369.01 $11,745.39 $5,623.62 32.4%
$17,859.82 $11,150.07 $6,709.75 37.6%$14,617.77 $9,964.19 $4,653.58 31.8%
$17,369.01 $11,745.39 $5,623.62 32.4%
$5,154.08 $4,522.16 $631.92 12.3%$4,625.28 $4,616.40 $8.88 0.2%$4,138.88 $4,740.49 $(601.61) -14.5%$3,636.89 $3,556.55 $80.34 2.2%$4,578.51 $3,583.73 $994.78 21.7%$4,090.86 $3,440.38 $650.48 15.9%
$5,154.08 $4,522.16 $631.92 12.3%$4,625.28 $4,616.40 $8.88 0.2%$4,138.88 $4,740.49 $(601.61) -14.5%$3,636.89 $3,556.55 $80.34 2.2%$4,578.51 $3,583.73 $994.78 21.7%$4,090.86 $3,440.38 $650.48 15.9%
Adex Total Adex Display Adex SearchDate Revenue Spend Margin Margin% Revenue Spend Margin Margin% Revenue Spend Margin Margin%
8/1/2008 $15,755.30 $11,034.98 $4,720.32 30.0% $4,786.60 $3,785.76 $1,000.84 20.9% $9,961.32 $6,303.41 $3,657.91 36.7%
8/2/2008 $13,827.82 $9,985.63 $3,842.19 27.8% $5,142.17 $3,968.92 $1,173.25 22.8% $7,905.35 $5,184.30 $2,721.05 34.4%8/3/2008 $16,138.72 $10,702.46 $5,436.26 33.7% $5,260.11 $4,345.17 $914.94 17.4% $9,682.77 $5,667.23 $4,015.54 41.5%8/4/2008 $17,290.81 $12,716.24 $4,574.57 26.5% $6,544.25 $5,067.23 $1,477.02 22.6% $9,701.62 $6,962.27 $2,739.35 28.2%
8/5/2008 $14,813.68 $10,916.58 $3,897.10 26.3% $5,077.91 $4,077.76 $1,000.15 19.7% $8,556.07 $6,470.37 $2,085.70 24.4%8/6/2008 $14,491.05 $11,238.47 $3,252.58 22.4% $4,868.16 $4,656.52 $211.64 4.3% $8,998.04 $6,378.16 $2,619.88 29.1%8/7/2008 $13,772.45 $11,701.14 $2,071.31 15.0% $4,803.76 $5,012.23 $(208.47) -4.3% $7,923.12 $6,298.87 $1,624.25 20.5%
8/8/2008 $13,964.05 $11,551.09 $2,412.96 17.3% $4,665.63 $4,636.74 $28.89 0.6% $8,528.22 $5,891.72 $2,636.50 30.9%8/9/2008 $13,016.70 $10,942.45 $2,074.25 15.9% $4,537.64 $4,494.83 $42.81 0.9% $7,904.27 $5,620.43 $2,283.84 28.9%
8/10/2008 $14,529.56 $10,691.03 $3,838.53 26.4% $5,146.83 $4,522.16 $624.67 12.1% $8,949.14 $5,467.90 $3,481.24 38.9%
8/11/2008 $16,748.01 $12,552.68 $4,195.33 25.0% $4,625.28 $4,616.40 $8.88 0.2% $11,236.96 $7,174.05 $4,062.91 36.2%8/12/2008 $13,482.41 $13,315.60 $166.81 1.2% $4,227.05 $4,740.49 $(513.44) -12.1% $8,149.10 $7,119.06 $1,030.04 12.6%8/13/2008 $14,576.20 $11,273.30 $3,302.90 22.7% $3,636.89 $3,556.55 $80.34 2.2% $9,726.85 $6,378.41 $3,348.44 34.4%
8/14/2008 $13,953.92 $10,421.38 $3,532.54 25.3% $4,578.51 $3,583.73 $994.78 21.7% $8,547.48 $6,004.70 $2,542.78 29.7%8/15/2008 $13,468.04 $9,910.05 $3,557.99 26.4% $4,090.86 $3,440.38 $650.48 15.9% $8,827.81 $5,957.82 $2,869.99 32.5%8/16/2008 $14,305.04 $9,780.74 $4,524.30 31.6% $3,769.78 $3,151.49 $618.29 16.4% $10,215.77 $6,165.70 $4,050.07 39.6%
8/17/2008 $14,710.72 $9,856.20 $4,854.52 33.0% $4,550.50 $3,602.62 $947.88 20.8% $9,851.29 $5,935.24 $3,916.05 39.8%8/18/2008 $17,009.18 $12,984.21 $4,024.97 23.7% $5,261.46 $4,910.86 $350.60 6.7% $10,987.86 $7,263.95 $3,723.91 33.9%8/19/2008 $17,882.73 $12,606.34 $5,276.39 29.5% $6,556.63 $4,985.80 $1,570.83 24.0% $10,608.78 $7,087.75 $3,521.03 33.2%
8/20/2008 $15,790.24 $11,736.75 $4,053.49 25.7% $6,417.10 $4,836.17 $1,580.93 24.6% $8,732.36 $6,299.87 $2,432.49 27.9%8/21/2008 $15,276.20 $11,464.71 $3,811.49 25.0% $6,011.80 $4,361.63 $1,650.17 27.4% $8,645.60 $6,579.57 $2,066.03 23.9%8/22/2008 $13,124.08 $10,557.41 $2,566.67 19.6% $4,290.97 $3,386.14 $904.83 21.1% $8,202.91 $6,318.63 $1,884.28 23.0%
8/23/2008 $13,511.72 $9,008.50 $4,503.22 33.3% $4,526.16 $2,988.86 $1,537.30 34.0% $8,158.21 $5,453.57 $2,704.64 33.2%8/24/2008 $14,492.23 $8,643.66 $5,848.57 40.4% $5,076.54 $3,417.66 $1,658.88 32.7% $9,130.03 $5,033.71 $4,096.32 44.9%8/25/2008 $17,859.82 $11,150.07 $6,709.75 37.6% $5,068.03 $3,354.40 $1,713.63 33.8% $11,074.34 $7,384.38 $3,689.96 33.3%
8/26/2008 $14,617.77 $9,964.19 $4,653.58 31.8% $2,499.49 $1,848.10 $651.39 26.1% $11,518.97 $7,876.08 $3,642.89 31.6%8/27/2008 $17,369.01 $11,745.39 $5,623.62 32.4% $4,457.34 $3,120.84 $1,336.50 30.0% $12,185.73 $7,797.29 $4,388.44 36.0%8/28/2008 $15,273.71 $12,113.64 $3,160.07 20.7% $4,643.41 $3,234.00 $1,409.41 30.4% $9,883.17 $7,850.30 $2,032.87 20.6%
8/29/2008 $15,655.30 $10,891.32 $4,763.98 30.4% $4,873.34 $3,085.52 $1,787.82 36.7% $10,055.36 $6,939.06 $3,116.30 31.0%8/30/2008 $14,451.61 $9,140.35 $5,311.26 36.8% $4,081.30 $2,728.97 $1,352.33 33.1% $9,393.96 $5,673.00 $3,720.96 39.6%8/31/2008 $12,557.31 $8,692.05 $3,865.26 30.8% $3,193.76 $2,428.99 $764.77 23.9% $8,494.26 $5,569.74 $2,924.52 34.4%
Totals $463,715.39 $339,288.61 $124,426.78 27% $147,269.26 $119,946.92 $27,322.34 19% $291,736.72 $198,106.54 $93,630.18 32%Pacing $482.53 $353.06 $129.48 $153.25 $124.81 $28.43 $303.58 $206.15 $97.43
Adex Total Adex Display Adex SearchDate Revenue Spend Margin Margin% Revenue Spend Margin Margin% Revenue Spend Margin Margin%
8/1/2008 $15,755.30 $11,034.98 $4,720.32 30.0% $4,786.60 $3,785.76 $1,000.84 20.9% $9,961.32 $6,303.41 $3,657.91 36.7%
8/2/2008 $13,827.82 $9,985.63 $3,842.19 27.8% $5,142.17 $3,968.92 $1,173.25 22.8% $7,905.35 $5,184.30 $2,721.05 34.4%8/3/2008 $16,138.72 $10,702.46 $5,436.26 33.7% $5,260.11 $4,345.17 $914.94 17.4% $9,682.77 $5,667.23 $4,015.54 41.5%8/4/2008 $17,290.81 $12,716.24 $4,574.57 26.5% $6,544.25 $5,067.23 $1,477.02 22.6% $9,701.62 $6,962.27 $2,739.35 28.2%
8/5/2008 $14,813.68 $10,916.58 $3,897.10 26.3% $5,077.91 $4,077.76 $1,000.15 19.7% $8,556.07 $6,470.37 $2,085.70 24.4%8/6/2008 $14,491.05 $11,238.47 $3,252.58 22.4% $4,868.16 $4,656.52 $211.64 4.3% $8,998.04 $6,378.16 $2,619.88 29.1%8/7/2008 $13,772.45 $11,701.14 $2,071.31 15.0% $4,803.76 $5,012.23 $(208.47) -4.3% $7,923.12 $6,298.87 $1,624.25 20.5%
8/8/2008 $13,964.05 $11,551.09 $2,412.96 17.3% $4,665.63 $4,636.74 $28.89 0.6% $8,528.22 $5,891.72 $2,636.50 30.9%8/9/2008 $13,016.70 $10,942.45 $2,074.25 15.9% $4,537.64 $4,494.83 $42.81 0.9% $7,904.27 $5,620.43 $2,283.84 28.9%
8/10/2008 $14,529.56 $10,691.03 $3,838.53 26.4% $5,146.83 $4,522.16 $624.67 12.1% $8,949.14 $5,467.90 $3,481.24 38.9%
8/11/2008 $16,748.01 $12,552.68 $4,195.33 25.0% $4,625.28 $4,616.40 $8.88 0.2% $11,236.96 $7,174.05 $4,062.91 36.2%8/12/2008 $13,482.41 $13,315.60 $166.81 1.2% $4,227.05 $4,740.49 $(513.44) -12.1% $8,149.10 $7,119.06 $1,030.04 12.6%8/13/2008 $14,576.20 $11,273.30 $3,302.90 22.7% $3,636.89 $3,556.55 $80.34 2.2% $9,726.85 $6,378.41 $3,348.44 34.4%
8/14/2008 $13,953.92 $10,421.38 $3,532.54 25.3% $4,578.51 $3,583.73 $994.78 21.7% $8,547.48 $6,004.70 $2,542.78 29.7%8/15/2008 $13,468.04 $9,910.05 $3,557.99 26.4% $4,090.86 $3,440.38 $650.48 15.9% $8,827.81 $5,957.82 $2,869.99 32.5%8/16/2008 $14,305.04 $9,780.74 $4,524.30 31.6% $3,769.78 $3,151.49 $618.29 16.4% $10,215.77 $6,165.70 $4,050.07 39.6%
8/17/2008 $14,710.72 $9,856.20 $4,854.52 33.0% $4,550.50 $3,602.62 $947.88 20.8% $9,851.29 $5,935.24 $3,916.05 39.8%8/18/2008 $17,009.18 $12,984.21 $4,024.97 23.7% $5,261.46 $4,910.86 $350.60 6.7% $10,987.86 $7,263.95 $3,723.91 33.9%8/19/2008 $17,882.73 $12,606.34 $5,276.39 29.5% $6,556.63 $4,985.80 $1,570.83 24.0% $10,608.78 $7,087.75 $3,521.03 33.2%
8/20/2008 $15,790.24 $11,736.75 $4,053.49 25.7% $6,417.10 $4,836.17 $1,580.93 24.6% $8,732.36 $6,299.87 $2,432.49 27.9%8/21/2008 $15,276.20 $11,464.71 $3,811.49 25.0% $6,011.80 $4,361.63 $1,650.17 27.4% $8,645.60 $6,579.57 $2,066.03 23.9%8/22/2008 $13,124.08 $10,557.41 $2,566.67 19.6% $4,290.97 $3,386.14 $904.83 21.1% $8,202.91 $6,318.63 $1,884.28 23.0%
8/23/2008 $13,511.72 $9,008.50 $4,503.22 33.3% $4,526.16 $2,988.86 $1,537.30 34.0% $8,158.21 $5,453.57 $2,704.64 33.2%8/24/2008 $14,492.23 $8,643.66 $5,848.57 40.4% $5,076.54 $3,417.66 $1,658.88 32.7% $9,130.03 $5,033.71 $4,096.32 44.9%8/25/2008 $17,859.82 $11,150.07 $6,709.75 37.6% $5,068.03 $3,354.40 $1,713.63 33.8% $11,074.34 $7,384.38 $3,689.96 33.3%
8/26/2008 $14,617.77 $9,964.19 $4,653.58 31.8% $2,499.49 $1,848.10 $651.39 26.1% $11,518.97 $7,876.08 $3,642.89 31.6%8/27/2008 $17,369.01 $11,745.39 $5,623.62 32.4% $4,457.34 $3,120.84 $1,336.50 30.0% $12,185.73 $7,797.29 $4,388.44 36.0%8/28/2008 $15,273.71 $12,113.64 $3,160.07 20.7% $4,643.41 $3,234.00 $1,409.41 30.4% $9,883.17 $7,850.30 $2,032.87 20.6%
8/29/2008 $15,655.30 $10,891.32 $4,763.98 30.4% $4,873.34 $3,085.52 $1,787.82 36.7% $10,055.36 $6,939.06 $3,116.30 31.0%8/30/2008 $14,451.61 $9,140.35 $5,311.26 36.8% $4,081.30 $2,728.97 $1,352.33 33.1% $9,393.96 $5,673.00 $3,720.96 39.6%8/31/2008 $12,557.31 $8,692.05 $3,865.26 30.8% $3,193.76 $2,428.99 $764.77 23.9% $8,494.26 $5,569.74 $2,924.52 34.4%
Totals $463,715.39 $339,288.61 $124,426.78 27% $147,269.26 $119,946.92 $27,322.34 19% $291,736.72 $198,106.54 $93,630.18 32%Pacing $482.53 $353.06 $129.48 $153.25 $124.81 $28.43 $303.58 $206.15 $97.43
Data Driven Decisions
Real Time Reporting
Gives us a high-level overview of every business unit
Real Time Reporting
Gives us a high-level overview of every business unit
Real Time Decisions Allows us to spot
trends, opportunities, problems
Real Time Decisions Allows us to spot
trends, opportunities, problems
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Customer Service Merchant Account Call Center Fulfillment Shipping Billing
Creative Landing Page Optimization
Online Distribution- Banner- Search- Email- Social Media
Worldwide Platform Radio/Television
Strategic Partners Overview
“One Stop Marketing Platform”
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Strategic Partners
Overnight Genius: A comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others
Rising Star Learning: A math and language arts educational product for children
Debt Snap: An audio seminar designed tohelp consumers manage their debt andrestore credit standing
Lucky At Love: A relationship strategy product
EasyWhite Labs: A teeth whitening product
Acai Alive: A dietary supplement
Exclusive Distribution Rights Backend Participation Growing Verticals
Exclusive Distribution Rights Backend Participation Growing Verticals
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Strategic Partner Example
High volume, continuity product Quickly growing health and beauty vertical Provide customer service, fulfillment, billing and more
Current Proposed
Display - Domestic
Display - International
Search - Domestic/International
Email - Domestic/International
Mobile - Domestic/International
Other - Television, radio, retail
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We purchase online advertising on a worldwide basis We track the performance of each piece of creative on a real time basis We build defensibility through volume and partner diversification
We Offer Global Reach
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AdEx Leads
Proprietary Lead Generation Exchange
Integrated into AdEx Think
Finance Vertical, Expanding
Call Center, Guide, Local Advisor
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Free Consumer Guides
Collect Personal Information
Delivers Leads to Advisors
Cost per Action
Geography Based
Collect Personal Information
Delivers Leads to Advisors
Cost per Action
Geography Based
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AdEx Lead Tracking
Incoming Leads are Sold to Individual Advisors
Unsold Go to Drains
Applicable to New Verticals
Incoming Leads are Sold to Individual Advisors
Unsold Go to Drains
Applicable to New Verticals
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AdEx Affiliates
Global Affiliate Media Buying
Test 1,000’s of CPA Offers
Helps us Find Strategic Partners
Builds Out New Distribution Channels
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2ndQuarter
2009
1stQuarter
2009
Scale Strategic Partners Complete Rollout of Technology Platform
Launch New Strategic Partners Roll Out New Technology Platform Pursue New Forms of Distribution
Expansion Internationally Expand Product Line
3rdQuarter
2009
2009 Road Map
4thQuarter
2009
Continue Acquisitions Revenue Expansion
24
Summary
Experienced Team in Rapidly Growing Industry
Sophisticated Real Time Data Driven Technology
Diversified Strategic Partnerships
Diversified and Growing Media Reach