Adex Ppt Overview V1

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Investor Presentation Scott Rewick 408-605-0855 [email protected]

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Transcript of Adex Ppt Overview V1

Page 1: Adex Ppt Overview V1

Investor PresentationInvestor PresentationScott Rewick

[email protected]

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Safe Harbor Statement

This presentation contains “forward-looking statements” within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, which are intended to be covered by the safe harbor created thereby. You can identify forward-looking statements by words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” and similar expressions. Specifically, statements regarding AdEx Media’s future business, including any revenue projections, costs, earnings or other financial items, as well as statements relating to the objectives of management and other business plans, including anticipated new products and investments, are forward looking statements. These forward-looking statements are not guarantees of future performance but are rather based upon management's current expectations and assumptions as to future events that may not prove to be accurate. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: the demand for personal computers; the growth of the markets addressed by our products and our customers' products; the demand for and market acceptance of our products; our ability to successfully compete in the markets in which we do business; our ability to successfully address the cost structure of our products; the ability to develop and implement new technologies and to obtain protection for the related intellectual property; and our ability to realize financial and strategic benefits of past and future transactions. Other factors that could cause actual results to differ materially from those described in the forward-looking statements include other economic, business, competitive and/or regulatory factors affecting AdEx Media’s business generally. These risks and uncertainties, and others, that relate to AdEx Media’s business and financial condition are detailed from time to time in AdEx Media’s Securities and Exchange Commission filings. These forward-looking statements are made only as of the date indicated, and AdEx Media disclaims any obligation to update or revise the information contained in any forward-looking statements, whether as a result of new information, future events or otherwise.

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Who We Are

AdEx is a Pay-for-Performance lead generation and commerce platform, which leverages our proprietary technology to buy worldwide media on behalf of its strategic partners.

The AdEx Think Platform allows for real time data exchange and provides us with the roadmap of profitable strategic partnerships.

AdEx is the Future of Online Lead Generation and Commerce

Offices in Mountain View, California and Boulder, Colorado

41 Full Time Employees

Traded as ADXM on the OTC:BB

Offices in Mountain View, California and Boulder, Colorado

41 Full Time Employees

Traded as ADXM on the OTC:BB

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1. Use reach to drive high volume with select high quality advertisers2. Use technology to test 1,000’s of offers with limited exposure3. Identify high performing offers and move upstream in the value chain

Business Model

1. Build deep levels of Integration with advertiser and publisher2. Provide end to end transparency3. Be the advertiser, the affiliate, and touch the consumer

1. To explore new verticals2. Maximize ROI3. Scale more rapidly

Pay Per Performance Advertising

Develop Strategic Partnerships

Leverage Our Technology Platform

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5 Performance Based Advertising Continues to Outperform

Online Advertising Landscape

LargePerformance-Based advertising growsdespite recent downturn

DataIntensive

Marketers must sift through massiveamounts of data to remain competitive

Fragmented

Too many middlemen take bites, advertiserspay too much, and publishers earn too little,and networks could earn more

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Very CrowdedCan’t Scale

Industry Today

AdEx… Brings Together the Highest Converting Ad

Advertisers Affiliate Networks Publisher

MiddlemenSmall Margins

No Defensibility

99% don’t workCant scale

Lack transparency

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Overview

AdEx Technology Platform

AdEx Strategic Partners

AdEx Leads

Proprietary Lead Generation Distribution System

Finance Vertical, Expanding

Proprietary Technology Allows for Real Time

Optimization

Select Partners in Key Verticals Exclusive Relationships, Deep

Integration

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100,000+ Affiliates Pay For Performance Continuous Testing Through Think

Exclusive Relationship Total Backend Support

Proprietary System Data Validation and Verification

Direct Advertiser Relationship Landing Page Integration

$8

$10

$12

$32

Value Chain

Affiliate

Direct

Lead Generation

Strategic Partners

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Value

Volume

Strategic Partners Lead to Increased Value and Higher Returns

Volume and Value

Affiliate

Direct

Lead Generation

Strategic Partners

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Proprietary Tracking, Testing and Forecasting Tool Launched in January 2009 Generates 100,000+ of Data Entries Tracks 1000+ of Online Campaigns Allows for Real Time Decision Making Exportable to the Web Can Do Real Time ROI Optimization Tracks Both Publisher and Advertiser Worldwide

Think Reporting

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PriceConversion

Publishers

Offers Direct

CPANetworks

StrategicPartnerships

Technology Flow

Takes ThePest Performing

Offers

Goes DirectTo The Channel

Offers

Offers

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Technology Platform

Dashboard Style Reporting

Daily Profit/Loss

Trending

Heuristics

Dashboard Style Reporting

Daily Profit/Loss

Trending

Heuristics

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Technology Platform

Campaign Reporting

Creative Level

Next Level – Two Way

Campaign Reporting

Creative Level

Next Level – Two Way

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$17,859.82 $11,150.07 $6,709.75 37.6%$14,617.77 $9,964.19 $4,653.58 31.8%

$17,369.01 $11,745.39 $5,623.62 32.4%

$17,859.82 $11,150.07 $6,709.75 37.6%$14,617.77 $9,964.19 $4,653.58 31.8%

$17,369.01 $11,745.39 $5,623.62 32.4%

$5,154.08 $4,522.16 $631.92 12.3%$4,625.28 $4,616.40 $8.88 0.2%$4,138.88 $4,740.49 $(601.61) -14.5%$3,636.89 $3,556.55 $80.34 2.2%$4,578.51 $3,583.73 $994.78 21.7%$4,090.86 $3,440.38 $650.48 15.9%

$5,154.08 $4,522.16 $631.92 12.3%$4,625.28 $4,616.40 $8.88 0.2%$4,138.88 $4,740.49 $(601.61) -14.5%$3,636.89 $3,556.55 $80.34 2.2%$4,578.51 $3,583.73 $994.78 21.7%$4,090.86 $3,440.38 $650.48 15.9%

Adex Total Adex Display Adex SearchDate Revenue Spend Margin Margin% Revenue Spend Margin Margin% Revenue Spend Margin Margin%

8/1/2008 $15,755.30 $11,034.98 $4,720.32 30.0% $4,786.60 $3,785.76 $1,000.84 20.9% $9,961.32 $6,303.41 $3,657.91 36.7%

8/2/2008 $13,827.82 $9,985.63 $3,842.19 27.8% $5,142.17 $3,968.92 $1,173.25 22.8% $7,905.35 $5,184.30 $2,721.05 34.4%8/3/2008 $16,138.72 $10,702.46 $5,436.26 33.7% $5,260.11 $4,345.17 $914.94 17.4% $9,682.77 $5,667.23 $4,015.54 41.5%8/4/2008 $17,290.81 $12,716.24 $4,574.57 26.5% $6,544.25 $5,067.23 $1,477.02 22.6% $9,701.62 $6,962.27 $2,739.35 28.2%

8/5/2008 $14,813.68 $10,916.58 $3,897.10 26.3% $5,077.91 $4,077.76 $1,000.15 19.7% $8,556.07 $6,470.37 $2,085.70 24.4%8/6/2008 $14,491.05 $11,238.47 $3,252.58 22.4% $4,868.16 $4,656.52 $211.64 4.3% $8,998.04 $6,378.16 $2,619.88 29.1%8/7/2008 $13,772.45 $11,701.14 $2,071.31 15.0% $4,803.76 $5,012.23 $(208.47) -4.3% $7,923.12 $6,298.87 $1,624.25 20.5%

8/8/2008 $13,964.05 $11,551.09 $2,412.96 17.3% $4,665.63 $4,636.74 $28.89 0.6% $8,528.22 $5,891.72 $2,636.50 30.9%8/9/2008 $13,016.70 $10,942.45 $2,074.25 15.9% $4,537.64 $4,494.83 $42.81 0.9% $7,904.27 $5,620.43 $2,283.84 28.9%

8/10/2008 $14,529.56 $10,691.03 $3,838.53 26.4% $5,146.83 $4,522.16 $624.67 12.1% $8,949.14 $5,467.90 $3,481.24 38.9%

8/11/2008 $16,748.01 $12,552.68 $4,195.33 25.0% $4,625.28 $4,616.40 $8.88 0.2% $11,236.96 $7,174.05 $4,062.91 36.2%8/12/2008 $13,482.41 $13,315.60 $166.81 1.2% $4,227.05 $4,740.49 $(513.44) -12.1% $8,149.10 $7,119.06 $1,030.04 12.6%8/13/2008 $14,576.20 $11,273.30 $3,302.90 22.7% $3,636.89 $3,556.55 $80.34 2.2% $9,726.85 $6,378.41 $3,348.44 34.4%

8/14/2008 $13,953.92 $10,421.38 $3,532.54 25.3% $4,578.51 $3,583.73 $994.78 21.7% $8,547.48 $6,004.70 $2,542.78 29.7%8/15/2008 $13,468.04 $9,910.05 $3,557.99 26.4% $4,090.86 $3,440.38 $650.48 15.9% $8,827.81 $5,957.82 $2,869.99 32.5%8/16/2008 $14,305.04 $9,780.74 $4,524.30 31.6% $3,769.78 $3,151.49 $618.29 16.4% $10,215.77 $6,165.70 $4,050.07 39.6%

8/17/2008 $14,710.72 $9,856.20 $4,854.52 33.0% $4,550.50 $3,602.62 $947.88 20.8% $9,851.29 $5,935.24 $3,916.05 39.8%8/18/2008 $17,009.18 $12,984.21 $4,024.97 23.7% $5,261.46 $4,910.86 $350.60 6.7% $10,987.86 $7,263.95 $3,723.91 33.9%8/19/2008 $17,882.73 $12,606.34 $5,276.39 29.5% $6,556.63 $4,985.80 $1,570.83 24.0% $10,608.78 $7,087.75 $3,521.03 33.2%

8/20/2008 $15,790.24 $11,736.75 $4,053.49 25.7% $6,417.10 $4,836.17 $1,580.93 24.6% $8,732.36 $6,299.87 $2,432.49 27.9%8/21/2008 $15,276.20 $11,464.71 $3,811.49 25.0% $6,011.80 $4,361.63 $1,650.17 27.4% $8,645.60 $6,579.57 $2,066.03 23.9%8/22/2008 $13,124.08 $10,557.41 $2,566.67 19.6% $4,290.97 $3,386.14 $904.83 21.1% $8,202.91 $6,318.63 $1,884.28 23.0%

8/23/2008 $13,511.72 $9,008.50 $4,503.22 33.3% $4,526.16 $2,988.86 $1,537.30 34.0% $8,158.21 $5,453.57 $2,704.64 33.2%8/24/2008 $14,492.23 $8,643.66 $5,848.57 40.4% $5,076.54 $3,417.66 $1,658.88 32.7% $9,130.03 $5,033.71 $4,096.32 44.9%8/25/2008 $17,859.82 $11,150.07 $6,709.75 37.6% $5,068.03 $3,354.40 $1,713.63 33.8% $11,074.34 $7,384.38 $3,689.96 33.3%

8/26/2008 $14,617.77 $9,964.19 $4,653.58 31.8% $2,499.49 $1,848.10 $651.39 26.1% $11,518.97 $7,876.08 $3,642.89 31.6%8/27/2008 $17,369.01 $11,745.39 $5,623.62 32.4% $4,457.34 $3,120.84 $1,336.50 30.0% $12,185.73 $7,797.29 $4,388.44 36.0%8/28/2008 $15,273.71 $12,113.64 $3,160.07 20.7% $4,643.41 $3,234.00 $1,409.41 30.4% $9,883.17 $7,850.30 $2,032.87 20.6%

8/29/2008 $15,655.30 $10,891.32 $4,763.98 30.4% $4,873.34 $3,085.52 $1,787.82 36.7% $10,055.36 $6,939.06 $3,116.30 31.0%8/30/2008 $14,451.61 $9,140.35 $5,311.26 36.8% $4,081.30 $2,728.97 $1,352.33 33.1% $9,393.96 $5,673.00 $3,720.96 39.6%8/31/2008 $12,557.31 $8,692.05 $3,865.26 30.8% $3,193.76 $2,428.99 $764.77 23.9% $8,494.26 $5,569.74 $2,924.52 34.4%

Totals $463,715.39 $339,288.61 $124,426.78 27% $147,269.26 $119,946.92 $27,322.34 19% $291,736.72 $198,106.54 $93,630.18 32%Pacing $482.53 $353.06 $129.48 $153.25 $124.81 $28.43 $303.58 $206.15 $97.43

Adex Total Adex Display Adex SearchDate Revenue Spend Margin Margin% Revenue Spend Margin Margin% Revenue Spend Margin Margin%

8/1/2008 $15,755.30 $11,034.98 $4,720.32 30.0% $4,786.60 $3,785.76 $1,000.84 20.9% $9,961.32 $6,303.41 $3,657.91 36.7%

8/2/2008 $13,827.82 $9,985.63 $3,842.19 27.8% $5,142.17 $3,968.92 $1,173.25 22.8% $7,905.35 $5,184.30 $2,721.05 34.4%8/3/2008 $16,138.72 $10,702.46 $5,436.26 33.7% $5,260.11 $4,345.17 $914.94 17.4% $9,682.77 $5,667.23 $4,015.54 41.5%8/4/2008 $17,290.81 $12,716.24 $4,574.57 26.5% $6,544.25 $5,067.23 $1,477.02 22.6% $9,701.62 $6,962.27 $2,739.35 28.2%

8/5/2008 $14,813.68 $10,916.58 $3,897.10 26.3% $5,077.91 $4,077.76 $1,000.15 19.7% $8,556.07 $6,470.37 $2,085.70 24.4%8/6/2008 $14,491.05 $11,238.47 $3,252.58 22.4% $4,868.16 $4,656.52 $211.64 4.3% $8,998.04 $6,378.16 $2,619.88 29.1%8/7/2008 $13,772.45 $11,701.14 $2,071.31 15.0% $4,803.76 $5,012.23 $(208.47) -4.3% $7,923.12 $6,298.87 $1,624.25 20.5%

8/8/2008 $13,964.05 $11,551.09 $2,412.96 17.3% $4,665.63 $4,636.74 $28.89 0.6% $8,528.22 $5,891.72 $2,636.50 30.9%8/9/2008 $13,016.70 $10,942.45 $2,074.25 15.9% $4,537.64 $4,494.83 $42.81 0.9% $7,904.27 $5,620.43 $2,283.84 28.9%

8/10/2008 $14,529.56 $10,691.03 $3,838.53 26.4% $5,146.83 $4,522.16 $624.67 12.1% $8,949.14 $5,467.90 $3,481.24 38.9%

8/11/2008 $16,748.01 $12,552.68 $4,195.33 25.0% $4,625.28 $4,616.40 $8.88 0.2% $11,236.96 $7,174.05 $4,062.91 36.2%8/12/2008 $13,482.41 $13,315.60 $166.81 1.2% $4,227.05 $4,740.49 $(513.44) -12.1% $8,149.10 $7,119.06 $1,030.04 12.6%8/13/2008 $14,576.20 $11,273.30 $3,302.90 22.7% $3,636.89 $3,556.55 $80.34 2.2% $9,726.85 $6,378.41 $3,348.44 34.4%

8/14/2008 $13,953.92 $10,421.38 $3,532.54 25.3% $4,578.51 $3,583.73 $994.78 21.7% $8,547.48 $6,004.70 $2,542.78 29.7%8/15/2008 $13,468.04 $9,910.05 $3,557.99 26.4% $4,090.86 $3,440.38 $650.48 15.9% $8,827.81 $5,957.82 $2,869.99 32.5%8/16/2008 $14,305.04 $9,780.74 $4,524.30 31.6% $3,769.78 $3,151.49 $618.29 16.4% $10,215.77 $6,165.70 $4,050.07 39.6%

8/17/2008 $14,710.72 $9,856.20 $4,854.52 33.0% $4,550.50 $3,602.62 $947.88 20.8% $9,851.29 $5,935.24 $3,916.05 39.8%8/18/2008 $17,009.18 $12,984.21 $4,024.97 23.7% $5,261.46 $4,910.86 $350.60 6.7% $10,987.86 $7,263.95 $3,723.91 33.9%8/19/2008 $17,882.73 $12,606.34 $5,276.39 29.5% $6,556.63 $4,985.80 $1,570.83 24.0% $10,608.78 $7,087.75 $3,521.03 33.2%

8/20/2008 $15,790.24 $11,736.75 $4,053.49 25.7% $6,417.10 $4,836.17 $1,580.93 24.6% $8,732.36 $6,299.87 $2,432.49 27.9%8/21/2008 $15,276.20 $11,464.71 $3,811.49 25.0% $6,011.80 $4,361.63 $1,650.17 27.4% $8,645.60 $6,579.57 $2,066.03 23.9%8/22/2008 $13,124.08 $10,557.41 $2,566.67 19.6% $4,290.97 $3,386.14 $904.83 21.1% $8,202.91 $6,318.63 $1,884.28 23.0%

8/23/2008 $13,511.72 $9,008.50 $4,503.22 33.3% $4,526.16 $2,988.86 $1,537.30 34.0% $8,158.21 $5,453.57 $2,704.64 33.2%8/24/2008 $14,492.23 $8,643.66 $5,848.57 40.4% $5,076.54 $3,417.66 $1,658.88 32.7% $9,130.03 $5,033.71 $4,096.32 44.9%8/25/2008 $17,859.82 $11,150.07 $6,709.75 37.6% $5,068.03 $3,354.40 $1,713.63 33.8% $11,074.34 $7,384.38 $3,689.96 33.3%

8/26/2008 $14,617.77 $9,964.19 $4,653.58 31.8% $2,499.49 $1,848.10 $651.39 26.1% $11,518.97 $7,876.08 $3,642.89 31.6%8/27/2008 $17,369.01 $11,745.39 $5,623.62 32.4% $4,457.34 $3,120.84 $1,336.50 30.0% $12,185.73 $7,797.29 $4,388.44 36.0%8/28/2008 $15,273.71 $12,113.64 $3,160.07 20.7% $4,643.41 $3,234.00 $1,409.41 30.4% $9,883.17 $7,850.30 $2,032.87 20.6%

8/29/2008 $15,655.30 $10,891.32 $4,763.98 30.4% $4,873.34 $3,085.52 $1,787.82 36.7% $10,055.36 $6,939.06 $3,116.30 31.0%8/30/2008 $14,451.61 $9,140.35 $5,311.26 36.8% $4,081.30 $2,728.97 $1,352.33 33.1% $9,393.96 $5,673.00 $3,720.96 39.6%8/31/2008 $12,557.31 $8,692.05 $3,865.26 30.8% $3,193.76 $2,428.99 $764.77 23.9% $8,494.26 $5,569.74 $2,924.52 34.4%

Totals $463,715.39 $339,288.61 $124,426.78 27% $147,269.26 $119,946.92 $27,322.34 19% $291,736.72 $198,106.54 $93,630.18 32%Pacing $482.53 $353.06 $129.48 $153.25 $124.81 $28.43 $303.58 $206.15 $97.43

Data Driven Decisions

Real Time Reporting

Gives us a high-level overview of every business unit

Real Time Reporting

Gives us a high-level overview of every business unit

Real Time Decisions Allows us to spot

trends, opportunities, problems

Real Time Decisions Allows us to spot

trends, opportunities, problems

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Customer Service Merchant Account Call Center Fulfillment Shipping Billing

Creative Landing Page Optimization

Online Distribution- Banner- Search- Email- Social Media

Worldwide Platform Radio/Television

Strategic Partners Overview

“One Stop Marketing Platform”

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Strategic Partners

Overnight Genius: A comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others

Rising Star Learning: A math and language arts educational product for children

Debt Snap: An audio seminar designed tohelp consumers manage their debt andrestore credit standing

Lucky At Love: A relationship strategy product

EasyWhite Labs: A teeth whitening product

Acai Alive: A dietary supplement

Exclusive Distribution Rights Backend Participation Growing Verticals

Exclusive Distribution Rights Backend Participation Growing Verticals

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Strategic Partner Example

High volume, continuity product Quickly growing health and beauty vertical Provide customer service, fulfillment, billing and more

Current Proposed

Display - Domestic

Display - International

Search - Domestic/International

Email - Domestic/International

Mobile - Domestic/International

Other - Television, radio, retail

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We purchase online advertising on a worldwide basis We track the performance of each piece of creative on a real time basis We build defensibility through volume and partner diversification

We Offer Global Reach

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AdEx Leads

Proprietary Lead Generation Exchange

Integrated into AdEx Think

Finance Vertical, Expanding

Call Center, Guide, Local Advisor

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Free Consumer Guides

Collect Personal Information

Delivers Leads to Advisors

Cost per Action

Geography Based

Collect Personal Information

Delivers Leads to Advisors

Cost per Action

Geography Based

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AdEx Lead Tracking

Incoming Leads are Sold to Individual Advisors

Unsold Go to Drains

Applicable to New Verticals

Incoming Leads are Sold to Individual Advisors

Unsold Go to Drains

Applicable to New Verticals

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AdEx Affiliates

Global Affiliate Media Buying

Test 1,000’s of CPA Offers

Helps us Find Strategic Partners

Builds Out New Distribution Channels

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2ndQuarter

2009

1stQuarter

2009

Scale Strategic Partners Complete Rollout of Technology Platform

Launch New Strategic Partners Roll Out New Technology Platform Pursue New Forms of Distribution

Expansion Internationally Expand Product Line

3rdQuarter

2009

2009 Road Map

4thQuarter

2009

Continue Acquisitions Revenue Expansion

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Summary

Experienced Team in Rapidly Growing Industry

Sophisticated Real Time Data Driven Technology

Diversified Strategic Partnerships

Diversified and Growing Media Reach

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Thank YouThank You

Scott Rewick, CEO408-605-0855

[email protected]