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ADEATE:

Event Description: ADEATE, the word emerges from Ads (the ultimate result of marketingdiffusion) and the ideation process. ADEATE invites participants from top B-schools of the country to

exploit what they have learned till date from MBA, from life.

Event Details: There will be 3 rounds conducted

Round 1: SMS Based Tagline Contest

Target: Top 20 B-schools

Expected Participation (Based on past data): 150-200 teams

All teams will receive three SMSes, which will have following mentioned information:

1. Level 1: ExistingProduct Name/Kind, its features. The related TargetAudience defined by Adverb, e.g, A deodorant for age grp of 18-25,

upper middle class (premium pricing). Difficulty Level: Easy.

2. Level 2: Hypothetical Product. No target audience defined,e.g, a flyingbicycle or shoes with which one can walk across a river (something like

tht). Difficulty Level: Medium.

3. Level 3: Existing Product. We specify Target Audience, but it is notrelated to the products conventional target Audience. E.g A deo for 8-

12 yrs age grp or 55-60 age grp. Difficulty Level: Difficult.

Parameters of judgment: Creativity/uniqueness, Originality,Appeal to Target audience and relation tothe product.

Results: Top 20 teams will be shortlisted based on the scores across the parameters listed above

Round 2: Online Event

Target: Top 20 teams

Round Details: Each shortlisted team has to conduct an online event revolving around the sponsorsbrand. For the purpose of this contest each team will be given 1000-500 worth prize money. Thus instead

us hosting a single event we get 20 unique events spread across top B-schools.

Parameters of judgment: Uniqueness of the event, exposure to Scorpio brand, no. of participants

Expected Results: 20 unique events, exposure across top B-schools and around 1500-2000 participants

Results: Top 8 teams will be short-listed for the on-campus round

Note: Organizing team members will monitor these events to prevent fake participation

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Round 3: On-Campus Event

Target Audience: Potential Scorpio customers from selected areas of Mumbai (These areas will be

decided in consultation with Scorpio team)

Round Details:

Teams have to design an IMC campaign for the sponsor based on any of the insights from any of these

channels:

Primary market research in a selected area Secondary market research from varied sources including the company officials

The selection of the channel depends on the marketing objectives of the sponsor.

Students will be invited to witness the final presentations and their votes will be factored in to arrive at

the final scores. Presentations will be judged by a panel comprised of sponsors and NMIMS marketing

faculty

All finalists will be provided with certificates and goodies