Adaptive Marketing frukostseminarie - kntnt
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Vad gör man när allt förändras?adaptive marketing
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Johan YdringHEAD OF MEDIA, ANALYTICS &
ACTION MARKETING
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X
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Sen kom jag hit…
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1. VÄRLDEN
I FÖRÄNDRING
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?
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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NEJ!
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Viljan och förmågan att förändra och vara adaptiv
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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2. MEDIA
I FÖRÄNDRING
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…men allt ändrades…
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Plötsligt har konsumenten makt över… !
HUR NÄR VAR VARFÖR !
de engagerar sig i ett varumärke
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TID
ANTAL
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Och allt (och alla) är
sammankopplade
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ÖVERALLT! HELA TIDEN!
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Allt vi gör kommunicerar…
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3. 4 P
I FÖRÄNDRING
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ADAPTIVE PRODUCTSCOKE FREESTYLE
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ADAPTIVE PRICINGSTAPLES
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ADAPTIVE SALESTESCO / YIHAODIAN / MATHEM
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The New Content Model28
ADAPTIVE ADVERTISINGKLEENEX
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Tre saker att ta med
• Var aldrig nöjd - ingen annan är det
• Säg inte ”nej” - säg ”varför”
• Alla ”P” går att skruva
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TACK!Johan YdringHead of Media, Analytics & Action Marketing [email protected]