Ad investment opportunity

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INVESTMENT OPPORTUNITY As Beautiful as the Forest Itself.

Transcript of Ad investment opportunity

Page 1: Ad investment opportunity

INVESTMENT OPPORTUNITY

As Beautiful as the

Forest Itself. ™

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INTRODUCTION

Manufactured in Santa Cruz, Bolivia - the source of the exotic hard wood species

The product is sold through a multi-channel sales and distribution strategy under the brands:

Amazing Decks (AD) produces and distributes a unique high quality outdoor hardwood flooring product line

Eco Decking Tiles™ and

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SAMPLE GALLERY

The Cloud Bar Restaurant, London

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GALLERY (cont.)OUR MARKET NICHE

From This…

…To This!

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HISTORY Eco Decking Introduced in 2003 Sold through Small Online Resellers Total SF Sold including legacy sales

• Worldwide: 710,843 s.f. ($5.5 MM in Revenue)

• US: 260,091 s.f. ($2.0 MM in Revenue)

Amazing Decks Organized in July 2008• Establish a US based company• Gain control of Distribution• All product rights assigned (Patents, Brands, etc.)• Manufacturing Contract w/ Bellus Traba Intl.

2010 Sales: $ 520,000 2011 – Marketing & Distribution Realignment

• JV w/ Olive Tree Network

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SALES AND DISTRIBUTION PLAN Launch Phase

Online Sales Channel (Feb.) 43% Margin• Resellers w/ Net Terms

Contracts with the largest Online Retailers w/ a global reach

Overstock.com

Amazon.com

Sears Marketplace

Pre-Spring Marketing Launch scheduled for February-March 2013

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SALES AND DISTRIBUTION PLANLaunch Phase (cont.)

Traditional Retail• Brick-and-Mortar Specialty Retail• POS Display Placed in Store• Drop Ship from Fulfillment Center• Prepaid Cash Terms• 58% Margin

Big Box Retail (18 - 24 months)• Costco, Home Depot, Lowes, etc.• 51% Margins

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RETAIL CHANNEL SALES

Developed through a network of resale partners

National Sales Force to be established Independent Sales Representatives

Sales Reps will call on Contractors (Landscapers, Remodelers, and New Home

Builders)

Hardware Retail Outlets (i.e. Ace Hardware Stores)

Specialty Retailers (Garden, Patio and Pool Shops)

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EVERYTHING IN PLACE

Seasoned Management Team to Execute

Warehousing and Fulfillment Logistics in place and functioning

Overseas manufacturer agreements in place and functioning

Design of Brand & Trademark completedPoint-of-Sale Displays Available for

Retail Channel Partners

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MANAGEMENT

Genaro Siles – Chairman & CEO Gerard Causin – COO, Supply and

Mfg. Ops. Robert Head – CFO, Finance & Bus.

Develop. Dollie Siles – Fulfillment Mgr. Andrew Oman – CMO, Sales &

MarketingDirecting the Entire OTN Marketing

Team

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SALES AND MARKETING

Online Partners Overstock projects 500 – 1000 s.f. per day

• Project 30% of Online Sales Amazon – 3x the size of Overstock

• Project 50% of Online Sales Sears Marketplace – Fairly new in this space

• Project 20% of Online Sales

Retail Channel Partners 200 POS Retail Partners in 2012

Note: Average sale is

300 s.f.

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SALES PROJECTIONS

Amazing Decks USA SalesProjected Revenue and EBITDA Income

2012 2013 2014 2015 2016

Total Revenue $ 5,410,454 $ 10,245,345 $ 15,545,494 $ 20,209,142 $ 28,292,798

Cost Of Goods Sold 2,915,232 5,451,913 6,269,700 8,150,610 11,410,854

Gross Profit 2,495,221 4,793,432 9,275,794 12,058,532 16,881,945

Profit Margin (%) 46.1% 46.8% 59.7% 59.7% 59.7%

Total Operating Expenses 1,399,647 2,212,038 2,215,666 2,796,396 3,780,826

EBITDA $ 1,095,575 $ 2,581,395 $ 7,060,128 $ 9,262,136 $ 13,101,118

20.25% 25.20% 45.42% 45.83% 46.31%

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WHAT IS NEEDED Minimum Funding Required: $500,000

Use of Funds: Inventory and Marketing Costs for Online and Retail

Channel Launch

Investment Type: Combination Debt and up to 25% Equity Position

Blanket UCC-1 to be filed (entire company & inventory)

Exit Strategy: Debt Repayment (12-18 months) @ 15% per yr.

Interest Only Payments first year

Stock Buyout or S-1 Public Offering

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THANK YOU!

We appreciate your interest, and look forward to discussing the options and any

requirements you may have.

A PPM and Business Plan, with full Due Diligence Package is Available upon

request.

For more information contact:

Robert Head

[email protected]

(801) 949-5778