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Transcript of Ad investment opportunity
INVESTMENT OPPORTUNITY
As Beautiful as the
Forest Itself. ™
INTRODUCTION
Manufactured in Santa Cruz, Bolivia - the source of the exotic hard wood species
The product is sold through a multi-channel sales and distribution strategy under the brands:
Amazing Decks (AD) produces and distributes a unique high quality outdoor hardwood flooring product line
Eco Decking Tiles™ and
SAMPLE GALLERY
The Cloud Bar Restaurant, London
GALLERY (cont.)OUR MARKET NICHE
From This…
…To This!
HISTORY Eco Decking Introduced in 2003 Sold through Small Online Resellers Total SF Sold including legacy sales
• Worldwide: 710,843 s.f. ($5.5 MM in Revenue)
• US: 260,091 s.f. ($2.0 MM in Revenue)
Amazing Decks Organized in July 2008• Establish a US based company• Gain control of Distribution• All product rights assigned (Patents, Brands, etc.)• Manufacturing Contract w/ Bellus Traba Intl.
2010 Sales: $ 520,000 2011 – Marketing & Distribution Realignment
• JV w/ Olive Tree Network
SALES AND DISTRIBUTION PLAN Launch Phase
Online Sales Channel (Feb.) 43% Margin• Resellers w/ Net Terms
Contracts with the largest Online Retailers w/ a global reach
Overstock.com
Amazon.com
Sears Marketplace
Pre-Spring Marketing Launch scheduled for February-March 2013
SALES AND DISTRIBUTION PLANLaunch Phase (cont.)
Traditional Retail• Brick-and-Mortar Specialty Retail• POS Display Placed in Store• Drop Ship from Fulfillment Center• Prepaid Cash Terms• 58% Margin
Big Box Retail (18 - 24 months)• Costco, Home Depot, Lowes, etc.• 51% Margins
RETAIL CHANNEL SALES
Developed through a network of resale partners
National Sales Force to be established Independent Sales Representatives
Sales Reps will call on Contractors (Landscapers, Remodelers, and New Home
Builders)
Hardware Retail Outlets (i.e. Ace Hardware Stores)
Specialty Retailers (Garden, Patio and Pool Shops)
EVERYTHING IN PLACE
Seasoned Management Team to Execute
Warehousing and Fulfillment Logistics in place and functioning
Overseas manufacturer agreements in place and functioning
Design of Brand & Trademark completedPoint-of-Sale Displays Available for
Retail Channel Partners
MANAGEMENT
Genaro Siles – Chairman & CEO Gerard Causin – COO, Supply and
Mfg. Ops. Robert Head – CFO, Finance & Bus.
Develop. Dollie Siles – Fulfillment Mgr. Andrew Oman – CMO, Sales &
MarketingDirecting the Entire OTN Marketing
Team
SALES AND MARKETING
Online Partners Overstock projects 500 – 1000 s.f. per day
• Project 30% of Online Sales Amazon – 3x the size of Overstock
• Project 50% of Online Sales Sears Marketplace – Fairly new in this space
• Project 20% of Online Sales
Retail Channel Partners 200 POS Retail Partners in 2012
Note: Average sale is
300 s.f.
SALES PROJECTIONS
Amazing Decks USA SalesProjected Revenue and EBITDA Income
2012 2013 2014 2015 2016
Total Revenue $ 5,410,454 $ 10,245,345 $ 15,545,494 $ 20,209,142 $ 28,292,798
Cost Of Goods Sold 2,915,232 5,451,913 6,269,700 8,150,610 11,410,854
Gross Profit 2,495,221 4,793,432 9,275,794 12,058,532 16,881,945
Profit Margin (%) 46.1% 46.8% 59.7% 59.7% 59.7%
Total Operating Expenses 1,399,647 2,212,038 2,215,666 2,796,396 3,780,826
EBITDA $ 1,095,575 $ 2,581,395 $ 7,060,128 $ 9,262,136 $ 13,101,118
20.25% 25.20% 45.42% 45.83% 46.31%
WHAT IS NEEDED Minimum Funding Required: $500,000
Use of Funds: Inventory and Marketing Costs for Online and Retail
Channel Launch
Investment Type: Combination Debt and up to 25% Equity Position
Blanket UCC-1 to be filed (entire company & inventory)
Exit Strategy: Debt Repayment (12-18 months) @ 15% per yr.
Interest Only Payments first year
Stock Buyout or S-1 Public Offering
THANK YOU!
We appreciate your interest, and look forward to discussing the options and any
requirements you may have.
A PPM and Business Plan, with full Due Diligence Package is Available upon
request.
For more information contact:
Robert Head
(801) 949-5778