Ad-campaign & PR strategy for Vodafone

8/9/2019 Ad-campaign & PR strategy for Vodafone

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strategy forstrategy forVodafoneVodafone

Submitted by,Submitted by,

Shivali KamalShivali KamalSEMSEM--IIIIIIRbs,Hyderabad.Rbs,Hyderabad.


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Vo daf on e:Vo daf on e:--

U K based company.U K based company.VODAFONE captures the market with 17.56 % & is at the 3rdVODAFONE captures the market with 17.56 % & is at the 3rd

position just after Bharti with 24.69% & Reliance with position just after Bharti with 24.69% & Reliance with17.68%.17.68%.The U K's first mobile call at a few minutes past midnight onThe U K's first mobile call at a few minutes past midnight on1st January 1985 .1st January 1985 .Vodafone acquires the largest available 3g license in the U K inVodafone acquires the largest available 3g license in the U K in

2000.2000.Vodafone entered India in December 2005 by acquiring a 10Vodafone entered India in December 2005 by acquiring a 10

percent stake in Bharti Ventures Limited (Bharti) percent stake in Bharti Ventures Limited (Bharti)


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I n tr o ducti on to Vo daf on e:I n tr o ducti on to Vo daf on e:--

V isi onV isi on to be the worlds mobile communications leader.to be the worlds mobile communications leader.G o al:G o al:--Vodafone will help the company to achieve its target of Vodafone will help the company to achieve its target of

adding 500 million by the end of 2010adding 500 million by the end of 2010 ..C urre n t targetC urre n t target is to become one of the world's top fiveis to become one of the world's top five

brands. To achieve this, it is expanding its global presence brands. To achieve this, it is expanding its global presencethrough dual branding exercises with the 30 other companies.through dual branding exercises with the 30 other companies.This involves using the locally recognized brand and theThis involves using the locally recognized brand and theVodafone name, i.e. Libertel Vodafone (Libertel is theVodafone name, i.e. Libertel Vodafone (Libertel is thenetwork in the Netherlands)network in the Netherlands)


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O n sep 21,2007:O n sep 21,2007:- -Pi nk is red now.Pi nk is red now.

Motto:Motto:-- Ch a n ge is g oo dCh a n ge is g oo d . Baseline . Baseline Hutc h is now Hutc h is now Vo daf on e .Vo daf on e .


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Public Relati on :Public Relati on :--

I t is t h e pla nn ed a n d sustai n ed eff o rt t o I t is t h e pla nn ed a n d sustai n ed eff o rt t o establis h a n d mai n tai n goo d w ill a n d mutualestablis h a n d mai n tai n goo d w ill a n d mutual

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Public Relati on s is ab o ut reputati on Public Relati on s is ab o ut reputati on t h eth eresult o f w h at y o u d o , w h at y o u say a n dresult o f w h at y o u d o , w h at y o u say a n dw h at o th ers say ab o ut y o u .w h at o th ers say ab o ut y o u .


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P o in ts t o remember:P o in ts t o remember:- -

A message must be repeated many times in manyA message must be repeated many times in manydifferent forms in order to have the desired impactdifferent forms in order to have the desired impact

on an audienceon an audienceMessages should be tailored to each audienceMessages should be tailored to each audienceContext, tone of voice and choice of languageContext, tone of voice and choice of languageshould be considered at all timesshould be considered at all timesDont bombard audiences with too many messagesDont bombard audiences with too many messagesat onceat once you may need to pick a couple of mainyou may need to pick a couple of mainmessages to begin your campaignmessages to begin your campaign


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V ODAFONE SP ON SO R OF ENGLAND V ODAFONE SP ON SO R OF ENGLAND C R ICKET TEAM :C R ICKET TEAM :--


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Sp on so rs h ip deal w it h M a n ch ester U n ited:Sp on so rs h ip deal w it h M a n ch ester U n ited:--

Manchester U nited has been League Champions fifteen times andManchester U nited has been League Champions fifteen times andEuropean Champions twice, in 1968 and 1999. The club has wonEuropean Champions twice, in 1968 and 1999. The club has wonthe FA Cup a record ten times. It has six million fans in the U K andthe FA Cup a record ten times. It has six million fans in the U K and50 million global fans. Its matches are regularly televised in 13950 million global fans. Its matches are regularly televised in 139countries.countries.

Th e mar k eti n g be n efits :Th e mar k eti n g be n efits :--a) E n h a n cin g bra n d a w are n ess a n d imagea) E n h a n cin g bra n d a w are n ess a n d imageb) Ex te n di n g t h e ra n ge o f pr o ducts a n d servicesb) Ex te n di n g t h e ra n ge o f pr o ducts a n d servicesC ) A ddi n g value t o servicesC ) A ddi n g value t o services


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h ttp:// www. ma n um o bile .co m/ w ap . h ttp:// www. ma n um o bile .co m/ w ap .


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A dvertiseme n t Strategy:A dvertiseme n t Strategy:- -


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Ad-campaign & PR strategy for Vodafone

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